- Author Bio
Discover your inner salad genie with this creative cookbook. Over 230 recipes, ingredient information, and tips, make this the only cookbook you’ll ever need to make innovative, stunning, and satisfying salads.
What does salad have the potential to be? An exciting mix of color, crunch, and flavor: Peaches over silken burrata; oil spiced with curry leaves on crunchy carrots flavored with lime and cilantro; Southwest Beef Salad with Cornbread Croutons. Explore the creative possibilities of salads, learn how to build and layer unique flavor combinations and embrace ingredients from barley, octopus, and miso to radiccchio, pattypan squash, and pears. These ATK dishes will be the star of the table.
Our recipes feature salads like Pea Green Salad with Warm Apricot-Pistachio Vinaigrette and Tomato Salad with Steak Tips as well as Crispy Eggplant Salad, and riffs on classics: Caesar salad with grilled romaine or pasta salad with One-Pot Pasta Salad with Chicken (and tomatoes, olives, pepperoncini, green beans, arugula, feta). Sidebars highlight surprising salad ingredients such as couscous, purslane, curry powder, and radicchio.
You’ll also acquire ideas and inspiration to assemble your own salads in The Architecture of a Green Salad, with great tips on mixing and matching ingredients, flavors, and textures. The Salad Bar chapter equips you with an assortment of dressings, toppings, infused oils, and spice blends like za’atar. This is the cookbook you pull out when you want inspiration for dinner and a feast for the eyes.
Main Dish Satisfaction: Anyone who associates salads with only side dishes or light meals will be convinced otherwise with the abundance of hearty, main-dish salads such as Chicken and Arugula Salad with Figs and Warm Spices and Smoked Salmon Niçoise Salad. With this book, salad doesn’t come before or alongside dinner, it is dinner.
21st Century Salad: Your perspective on what a salad is will change as you explore new ingredients and flavor combinations and take a trip around the world to make salads beloved in countries like Japan, India, Mexico, and more.
The Architecture of a Green Salad: Take a deep dive into how to pair salad greens (lettuce, arugula, frisée, watercress, mâche, etc.) and toppings (meats, vegetables, nuts, cheeses, and fruit). We show you how to ’build’ a satisfying dish, while nuggets of ingredient information and stunning photography make this salad book a must-have.
Focus on Creativity and Inspiration: Very distinct from Vegetables Illustrated, The Complete Salad Cookbook offers not only a fresh line-up of recipes but encourages home cooks to riff off each salad and devise their own creations.
Publicity: Publicity campaign targeting national and local media outlets
Targeted outreach aimed at vegetarian and health influencers
Outreach to online and social media influencers with video
Promotion with 2/3 emails prior to sale date to drive maximum discoverability
Email promotion to 3.1M and newsletter audiences over 1M
Promotion on cover wraps to all Magazine subscribers
Social media posts for every book including backlist titles
Year long audience build campaign for new books through social and PR
Paid search and advertising campaigns
"Tired of same old greens like iceberg with dressing? Prefer something other than ripping open supermarket salad bags? Creativity in salad stuff has arrived, with America’s Test Kitchen editors investigating all the different ways salads can be developed..." -- Booklist