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Highlights Brochure – Clients Green – Spring 2021

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  • Supply Detail

    Distributor: Random House, Inc. Availability: On Sale Date:Mar 30, 2021 Carton Quantity:28 $34.95 CAD
    $25.95 USD
  • Catalogues

Trusted Leader
8 Pillars That Drive Results
By (author): David Horsager
9781523092994 Hardcover English General Trade BUSINESS & ECONOMICS / Leadership Mar 30, 2021
$34.95 CAD
Active 5.88 x 8.81 x 0.97 in | 1.18 lb 200 pages Berrett-Koehler Publishers
Without trust, people and businesses fail. Trusted Leader provides a framework for building trust so that you and your organizations can perform at your best.

“A lack of trust is your biggest expense,” says Wall Street Journal bestselling author David Horsager. Without trust, transactions cannot occur. Without trust, influence is destroyed. Without trust, leaders lose their people. Trust can be either your most vulnerable weakness or your greatest asset.

Horsager introduces readers to his Eight Pillars of Trust through the journey of a senior leader who thought success was certain. Follow CEO Ethan Parker as he discovers the power of trust and how to apply it amid the complexities of leadership, change, and culture transformation.

The Eight Pillars of Trust (Clarity, Compassion, Character, Competency, Commitment, Connection, Contribution, and Consistency) are based on Horsager’s original research and extensive experience working with Fortune 500 companies and top government agencies around the globe. In addition to the business parable, this book is rich in practical advice for implementing each of the Eight Pillars. You will learn strategies to increase alignment, overcome attrition, and get absolutely clear on executing your top priorities. Horsager offers a road map for how to become the most trusted expert in your industry.

BEST SELLING AUTHOR: David Horsager’s first book on trust, The Trust Edge. has sold over 50,000 copies and was a Wall Street Journal bestseller.

PROVEN METHOD: Based on Horsager’s research, this book teaches the core methods used by the Trust Edge Leadership Institute with hundreds of organizations worldwide.

HUGE PLATFORM: Horsager speaks over 100 times per year to organizations like FedEx, Pfizer, IBM, Toyota, the New York Yankees, and many more—this book will become the flagship book of his organization.

David Horsager, MA, CSP, CPAE, is CEO of Trust Edge Leadership Institute, bestselling author of The Trust Edge, inventor of the Enterprise Trust Index, and director of one of the nation’s foremost trust studies, the Trust Outlook. His work has been featured in prominent publications such as Fast Company, Forbes, the Huffington Post, and the Wall Street Journal. Horsager has advised leaders and delivered presentations on six continents, with audiences ranging everywhere from FedEx, Toyota, and the New York Yankees to global governments and the Department of Homeland Security.

Author Residence: Stillwater, MN

Author Hometown: Stillwater, MN

Marketing: Merchandising in bookstores, airports, and through online retailers

Promotion in conjunction with the authors’ over 100 speaking engagements per year to over 15,000 contacts

Publicity campaign to success and business publications, websites and bloggers, plus workplace writers at top daily newspapers

Influencer campaign to top influencers like Brendan Buchard, Harvey Mackey, and Dave Ramsey, including 50 podcast interviews

Corporate and organizational bulk sales through author’s clients and Berrett-Koehler buyers list

Aggressive social media promotion via the author’s Facebook, LinkedIn, YouTube, and Twitter with companion assets, including video series and book club/discussion guides

Promotion via the Trust Edge Certified Coaches

Promotion on the author’s website www.davidhorsager.com and through his 60,000 contact email list

Promotion on the Berrett-Koehler Blog, ideas.bkconnection.com and website www.bkconnection.com

Email campaigns to Berrett-Koehler’s 70,000 contacts

Promotion on the BK social media platforms, including LinkedIn, Facebook, Twitter, and Instagram



Feature Website: bit.ly/2y8IRiA

Author Website: davidhorsager.com/

Author Social Media: www.linkedin.com/in/dhorsager/

“A pivotal guide for today’s leader!” —John Maxwell, #1 New York Times bestselling author and speaker

“You will be inspired to build trust in your interactions with others—whether or not you have a leadership title. It might be invisible, but trust must be present for any relationship to work.”—Shep Hyken, Forbes

Trusted Leader provides an actionable framework to impact meaningful team effectiveness and performance improvements.”—Dina Howell, former CEO and President, Saatchi & Saatchi X

Trusted Leader by David Horsager is two books in one: an engaging parable and a comprehensive resource. Read the book, apply the lessons, and be a Trusted Leader!” —Ken Blanchard, coauthor of The New One Minute Manager® and Leading at a Higher Level

“You want an organization of high trust leaders? Teach Horsager’s framework in this book and you’ll have teams where people are performing at their best.” —Dr. Nido Qubein, President, High Point University

“Trust is the only way to effective political leadership. Trusted Leader is the practical tool to build and reinforce trust as a nation and as an organization.”—Hon. Sam Poghisio, Senate Majority Leader, Republic of Kenya

“Trust is central to leadership and should never be compromised. Everyone should read Trusted Leader.”—Bill Groves, SVP & CDO, Walmart Inc.

“If you are going to read one book this year, read this one!”—Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive

“Trust must be at the center of every organization. This book is both powerful and incredibly relevant.” —Mark Urdahl, CEO, Red Wing Shoes

“Anyone wanting to take their team to the next level must read this book!” —Greg Feasel, COO, Colorado Rockies

“I’ve worked in politics for 30 years and I know at least one thing to be true: If a leader loses trust, they lose everything. Horsager’s book provides a must-read road map for any leader who wants to win and keep the trust of people they hope to lead.” —Nancy Jacobson, CEO, No Labels

“LEADERSHIP can’t happen without TRUST. In Trusted Leader, David defines how to accelerate performance at the highest level.” —Dave Mortensen, co-founder & president, Anytime Fitness, LLC

“Trust is a universal connector that transcends geography and culture, and David provides a thoughtful ’how-to’ guide that resonates with people around the globe.” —Karl Hick, CDO, Takeda Pharmaceuticals

“If you are a leader of anything, Trusted Leader will propel you forward!” —Verne Harnish, founder of Entrepreneurs’ Organization (EO) and author of Scaling Up

“In Trusted Leader, David provides the solid foundation and actionable framework to build trust that leads to real change.” —Michele Freeman, retired chief, City of Las Vegas Department of Public Safety

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