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Highlights Brochure – Clients Green – Spring 2021

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  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date:May 11, 2021 Carton Quantity:36
  • Catalogues

Work Made Fun Gets Done!
Easy Ways to Boost Energy, Morale, and Results
By (author): Bob Nelson By (author): Mario Tamayo
9781523092352 Paperback, Trade English General Trade BUSINESS & ECONOMICS / Workplace Culture May 11, 2021
$23.95 CAD
Active 6.06 x 8.06 x 0.63 in | 0.65 lb 240 pages Berrett-Koehler Publishers
Bob Nelson, author of the multimillion-copy bestseller 1001 Ways to Reward Employees, and human performance expert Mario Tamayo offer hundreds of practical, creative tips for helping employees—and their managers—make work more fun.

According to the employees that work for firms listed in Fortune’s “100 Best Companies to Work for in America,” the most defining characteristic of these organizations is they are all “fun” places to work.

Fun is the secret sauce every business needs to better engage and motivate its employees today. Work Made Fun Gets Done! gives readers simple, practical ideas for instantly bringing fun into their work and workplace. Based on examples from scores of companies like Zoom, Pinterest, Bank of America, Zappos, Honda, Microsoft, and many more, this book provides clear examples of exactly what managers and employees alike can do to lighten the tone in the work environment and allow employees to have more fun at work.

From AAA’s “Dump a Dog” program where workers can pass their least-wanted project on to their manager and Houzz’s complimentary office slippers to CARFAX’s themed-wardrobe Zoom meetings and Google’s company-approved Nerf-gun battles and paper airplane contests, you’ll find dozens of ideas you can immediately adapt and implement in your own workplace.

Work and fun have typically been considered polar opposites, but this book proves they can be integrated in ways that produce more motivated workers—and exceptional results.

BEST SELLING AUTHOR: Bob Nelson has sold over 5 million books on management and motivation, including 1001 Ways to Reward Employees, which has sold over 1.7 million copies domestically across three editions, and 1001 Ways to Energize Employees (525,000 copies sold).

ACTIONABLE EXAMPLES: Work Made Fun Gets Done provides clear examples of simple, mostly low- or no-cost ways managers can instantly bring fun into the work environment.

TOPIC IS HOT: As offices are increasingly comprised of remote teams, freelancers, and other more non-traditional schedules, it is more important than ever to find points of connection and fun to motivate employees and build community.

LIGHTHEARTED ILLUSTRATIONS: The book is designed as a non-traditional business book with lots of pull quotes, sidebars, and fun art scattered throughout (something of a Bob Nelson trademark), since a book that’s about fun at work has to be fun itself, right?

Bob Nelson, PhD, president of Nelson Motivation Inc., is considered the leading authority on employee recognition and engagement worldwide and has worked with 80 percent of the Fortune 500 companies. He’s a senior fellow for the Conference Board and a top thought leader for the Best Practice Institute and was named a top five management guru by Global Gurus.

Mario Tamayo, a principal with Tamayo Group Inc., has more than thirty years of experience in maximizing human performance, working with companies such as Genentech, Amylin Pharmaceuticals, Petco, and General Dynamics.

Author Residence: San Diego, CA and Cardiff By The Sea, CA

Author Hometown: San Diego, CA and Cardiff By The Sea, CA

Marketing: Author Tour (Cities TBD)

National media campaign to Inc.com, Forbes.com, Leader to Leader, Human Resource Executive, Bloomberg BusinessWeek, leadership bloggers

Promotion in conjunction of author speaking at the conferences of Society for Human Resource Management, Association for Talent Development, WorldAtWork, The Conference Board, Training, American Psychological Association

Webinar promotion through Workforce Management, Best Practices Institute, AchievEE

Email promotion to the author’s 60,000 contacts and 18,000 LinkedIn connections

Promotion on the author’s website: drbobnelson.com/

Digital marketing promotion

Promotion on the Berrett-Koehler Blog, ideas.bkconnection.com

Email campaigns to Berrett-Koehler’s 70,000 contacts

Promotion on the BK social media platforms, including LinkedIn, Facebook, Twitter, and Instagram



Feature Website: www.linkedin.com/in/drbobnelson

Author Website: drbobnelson.com/ and tamayogroup.com/

Author Social Media: bit.ly/34s06an

“Fun [is] frivolous, we know—unless you want to attract and keep good employees and customers.”
Inc.

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