A beautiful and illuminating guide to the use and cultural history of edible flowers, featuring gorgeous original photography, simple recipes and preparation methods, and thoughtful essays on eating flowers by leading voices
This stunning guide to edible flowers—conceived by Monica Nelson, the founding creative and photo director of the influential journal Wilder Quarterly, and Adrianna Glaviano, a noted food and lifestyle photographer—is packed with information and features lush original photography.
Organizing more than 100 flowers alphabetically by their common name, the book offers in each entry handy reference notes including the flower’s Latin name, its general flavor profile, its origins, and which parts of the plant are edible, all accompanied by a vibrant photographic portrait. Punctuated by simple recipes and short, essayistic moments written by a diverse roster of celebrated chefs, artists, and writers recalling the use of edible flowers in their creative and gastronomic histories, Edible Flowers is both a practical primer and a delightful read.
Series Overview: AS
Includes brief, informative descriptions and stunning photographs of more than 100 flowers.
Contributions by celebrated chefs, artists, and writers (among them Loria Stern, Laila Gohar, Julia Sherman, Fanny Singer, Heidi Swanson, and Chula Galvez).
A photogenic package featuring gorgeous original photography and ideas for consuming flowers will make it highly shareable as posts on edible flowers are proliferating on social media.
Outdoor and “homesteading” activities—gardening, foraging, natural dye-making, etc.—are increasingly popular
Works as an informative guide, a delightful read, and a beautiful gift.
Marketing: Marketing partnerships with gardening and botanical organizations, as well as promotion through author’s connections with major brands and cultural institutions
Social media promotion
Contributor and influencer mailing to create social media buzz
Publicity: Outreach to national and international culture & lifestyle magazines, e.g.: Vanity Fair, New York Magazine, W Magazine, Marie Claire, TIME, InStyle, T Magazine, Vogue, The New Yorker, O Magazine, Real Simple, Veranda, Martha Stewart Living, Aesthetica
Placement in national and regional newspapers, e.g.: The Wall Street Journal, The New York Times, Los Angeles Times, San Francisco Chronicle, The Guardian, The Telegraph
Coverage in gardening outlets, e.g.: Flower Magazine, Gardenista, Garden Design, Garden Collage
Coverage in online art & design outlets, e.g.: Artsy, It’s Nice That, The Cut, Refinery29, Daily Beast, Remodelista, The Strategist, Cool Hunting, Atlas Obscura
Coverage in food & culinary outlets, e.g.: Bon Appetit, Eater, Food & Wine, Epicurious
Pitch to national trade publications for review
Key title in holiday gift guide pitching
Author Website: https://monica-nelson.tumblr.com/; adriannaglaviano.com/