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Highlights Brochure – Clients Green – Spring 2021

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Edible Flowers
By (author): Monica Nelson Photographs by: Adrianna Glaviano
9781580935715 Hardcover English General Trade NATURE / Plants / Flowers Oct 12, 2021
$45.00 CAD
Forthcoming 6 x 8 in | 1.25 lb 256 pages 150 Monacelli Press The Monacelli Press
A beautiful and illuminating guide to the use and cultural history of edible flowers, featuring gorgeous original photography, simple recipes and preparation methods, and thoughtful essays on eating flowers by leading voices

This stunning guide to edible flowers—conceived by Monica Nelson, the founding creative and photo director of the influential journal Wilder Quarterly, and Adrianna Glaviano, a noted food and lifestyle photographer—is packed with information and features lush original photography.
 
Organizing more than 100 flowers alphabetically by their common name, the book offers in each entry handy reference notes including the flower’s Latin name, its general flavor profile, its origins, and which parts of the plant are edible, all accompanied by a vibrant photographic portrait. Punctuated by simple recipes and short, essayistic moments written by a diverse roster of celebrated chefs, artists, and writers recalling the use of edible flowers in their creative and gastronomic histories, Edible Flowers is both a practical primer and a delightful read.

Series Overview: AS

Includes brief, informative descriptions and stunning photographs of more than 100 flowers.

Contributions by celebrated chefs, artists, and writers (among them Loria Stern, Laila Gohar, Julia Sherman, Fanny Singer, Heidi Swanson, and Chula Galvez).

A photogenic package featuring gorgeous original photography and ideas for consuming flowers will make it highly shareable as posts on edible flowers are proliferating on social media.

Outdoor and “homesteading” activities—gardening, foraging, natural dye-making, etc.—are increasingly popular

Works as an informative guide, a delightful read, and a beautiful gift.

Monica Nelson is a writer and graphic designer in New York. She has developed strategic visual narratives for publications, cultural institutions, and brands, among them Gap, Kate Spade, and Levis, working with over 100 photographers—some emerging, some Magnum. She was the founding creative and photo director of Wilder Quarterly, which fostered a floral-drenched view of the natural world.

Adrianna Glaviano is a photographer who collaborates with magazines and brands to shoot interiors, food, travel, art, architecture, and fashion. She is currently working on the forthcoming cookbook Green with artist Laila Gohar, to be published by Apartamento Studios. Other selected clients include Wall Street Journal, Apartamento, PIN-UP, The Gourmand, Wallpaper*, AD France, Casa Vogue, Swiss Airlines, and T Magazine.

Author Residence: New York, NY and Savannah, GA

Author Hometown: Athens, GA

Adrianna Glaviano is a photographer who collaborates with magazines and brands to shoot interiors, food, travel, art, architecture, and fashion. She is currently working on the forthcoming cookbook Green with artist Laila Gohar, to be published by Apartamento Studios. Other selected clients include Wall Street Journal, Apartamento, PIN-UP, The Gourmand, Wallpaper*, AD France, Casa Vogue, Swiss Airlines, and T Magazine.

Illustrator Residence: New York, NY

Marketing: Marketing partnerships with gardening and botanical organizations, as well as promotion through author’s connections with major brands and cultural institutions

Social media promotion

Contributor and influencer mailing to create social media buzz



Publicity: Outreach to national and international culture & lifestyle magazines, e.g.: Vanity Fair, New York Magazine, W Magazine, Marie Claire, TIME, InStyle, T Magazine, Vogue, The New Yorker, O Magazine, Real Simple, Veranda, Martha Stewart Living, Aesthetica

Placement in national and regional newspapers, e.g.: The Wall Street Journal, The New York Times, Los Angeles Times, San Francisco Chronicle, The Guardian, The Telegraph

Coverage in gardening outlets, e.g.: Flower Magazine, Gardenista, Garden Design, Garden Collage

Coverage in online art & design outlets, e.g.: Artsy, It’s Nice That, The Cut, Refinery29, Daily Beast, Remodelista, The Strategist, Cool Hunting, Atlas Obscura

Coverage in food & culinary outlets, e.g.: Bon Appetit, Eater, Food & Wine, Epicurious

Pitch to national trade publications for review

Key title in holiday gift guide pitching



Author Website: https://monica-nelson.tumblr.com/; adriannaglaviano.com/
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