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Renaud Bray/Archambault: Adult Highlights Jan-Feb 2021

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    9780735280465 9780593215777 Paperback / softback, Trade, , $39 CAD 9780735280458 Electronic book text, Reflowable, , EPUB 9780593215753 Downloadable audio file, $27 CAD
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    Distributor: Random House, Inc. Availability: On Sale Date:Feb 16, 2021 Carton Quantity:12 $34.00 CAD
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How to Avoid a Climate Disaster
The Solutions We Have and the Breakthroughs We Need
By (author): Bill Gates
9780735280441 Hardcover English General Trade SCIENCE / Global Warming & Climate Change Feb 16, 2021
$34.00 CAD
Active 6.5 x 9.5 x 0.98 in | 1.25 lb 272 pages WITH 47 PHOTOGRAPHS AND CHARTS Knopf Random Vintage Canada Knopf Canada
In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid an irreversible 

climate catastrophe.


Bill Gates has spent a decade investigating the causes and effects of climate change. With the help and guidance of experts in the fields of physics, chemistry, biology, engineering, political science and finance, he has focused on what must be done in order to stop the planet’s slide to certain environmental disaster. In this book, he not only why we need to fully grasp how important it is that we work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal.

He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise.

As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but by following the plan he sets out here, it is a goal firmly within our reach.

MAJOR MEDIA EVENT: Simultaneous release in Canada, the US and the UK, and as many territories as possible, major first serial, wall-to-wall coverage.

IT’S BILL GATES: One of the most eminent and important people in the world, and a problem-solving genius who has turned his attention to the world’s greatest problem.

PRESCRIPTIVE: In the last chapter, Gates tells us exactly what we should do.

OPTIMISTIC: Gates believes the climate crisis can be solved.

BILL GATES is a technologist, business leader, and philanthropist. In 1975, he co-founded Microsoft with his childhood friend Paul Allen; today he and his wife, Melinda, are co-chairs of the Bill & Melinda Gates Foundation. He

also launched Breakthrough Energy, an effort to commercialize clean energy and other climate-related technologies. He and Melinda have three children and live in Medina, Washington.

Marketing: Online advertising campaign



E-Newsletter advertising campaign, including LiveIntent and Goodreads



Podcast advertising campaign



Extensive social media advertising, including pre-order advertising (launching on Earth Day) and video advertising



Partnership with Gates Ventures



Extensive big mouth mailings, including to Bill Gates’s personal list of contacts and connections



Reddit AMA



Amazon+ content



Publicity: National Review Mailing



Targeted feature interviews (CBC Radio 1 “The Current”, CBC TV “The National”, Globe & Mail, Toronto Star)



1-3 city Canadian Tour (Toronto, Ottawa, Vancouver)



High-impact large-scale public events



Seeking event presenting partners from the festival, arts and business communities



Author Website: gatesnotes.com

Author Social Media: Instagram: @ThisisBillGates Facebook/Twitter: @BillGates

#1 NATIONAL & INTERNATIONAL BESTSELLER

“This book arrives at a critical moment.” —The New York Times

“[Gates’s] expertise, gleaned from interactions with climate scientists, glaciologists, energy scholars, agriculture experts, and others, is apparent in the book’s lucid explanations of the scientific aspects of climate change. The solutions he outlines are pragmatic and grounded in forward-thinking economic reasoning.” —Science 

“[How to Avoid a Climate Disaster] presents a compelling explanation of how the world can stop global warming by reducing greenhouse gas emissions effectively to zero…. Gates knows how to frame issues in terms with which everybody should be able to engage, without dumbing down the material…. [R]eaders will discover from his book that he is a serious and genuine force for good on climate change.” —The Guardian

“[How to Avoid a Climate Disaster]—aimed at both…academics and the general public—explains the science, what we’re dealing with and what Gates thinks we need to do, in clear language and chapters…. There’s an intensity to Gates as he speaks that’s contagious. It’s not just about what he’s doing—he wants to get everyone on board.” —Toronto Star

“A persuasive, optimistic strategy for reducing greenhouse emissions to zero by midcentury…. Gates makes a significant contribution to the rapidly growing shelf of books that not only acknowledge climate change, but also propose viable solutions…Gates moves several steps further in a comprehensible…text that provides detailed plans. The author relates a compelling vision of what the potential devastation will look like, assessing the scale and range of expected damage, but he is more interested in clearly communicating the multitiered facets of his plan. While drawing on his expertise and instincts as a successful tech innovator, investor, and philanthropist, Gates relies on teams of experts in science, engineering, and public policy to flesh out the details…. Though Gates doesn’t shy away from acknowledging the daunting challenges ahead, his narrative contains enough confidence—and hard science and economics—to convince many readers that his blueprint is one of the most viable yet. A supremely authoritative and accessible plan for how we can avoid a climate catastrophe.” —Kirkus Reviews (starred review)

“In this urgent, authoritative book, Bill Gates proposes a practical plan for preventing the worst effects of climate change by articulating what it will take to eliminate greenhouse gas emissions. Gates takes what he’s learned over the last decade from experts across physics, chemistry, biology, engineering, political science, economics and finance, and translates the complex issue of climate change into an approachable style…. Gates offers a clear-eyed account of the challenges we face. He shows we need new tools for fighting climate change…[i]dentifying the solutions we should deploy now and the innovations we need to develop…. How to Avoid a Climate Disaster provides a wide-ranging, concrete plan to achieve our goals.” —The Deccan Herald (India)

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