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    9780771059605 9780771059612 Electronic book text, Reflowable, , EPUB 9780593394106 Downloadable audio file, $27 CAD
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    Distributor: Random House, Inc. Availability: On Sale Date:Mar 02, 2021 Carton Quantity:12 $32.95 CAD
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Hooked
Food, Free Will, and How the Food Giants Exploit Our Addictions
By (author): Michael Moss
9780771059599 Hardcover English General Trade HEALTH & FITNESS / Diet & Nutrition / Nutrition Mar 02, 2021
$32.95 CAD
Active 6.34 x 9.5 x 0.97 in | 1.14 lb 304 pages McClelland & Stewart Signal
From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods.

Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food.

In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities—as well as food manufacturers—already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.

A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.

HIGHLY ANTICIPATED FOLLOW-UP FROM A BESTSELLING AUTHOR AND HEATHER’S PICK: Salt Sugar Fat was a # 1 New York Times bestseller, sold 40k copies, and helped establish a broad reading base here in Canada. Salt Sugar Fat picked a fight with a trillion dollar cartel, Hooked finishes off that fight!

PARADIGM SHIFTING BOOK: Hooked helps us understand the science of addiction in radical ways, showing how deep our dependence on processed food can go—and how often these unhealthy eating habits are beyond our control.

HOPEFUL MESSAGE: Like any good David v. Goliath story, Moss ultimately argues that individuals can re-seize control of how we eat, despite the overwhelming power of the processed food industry.

MEDIA GO-TO: Moss has spoken about his reporting on shows like CBS Sunday Morning, The Dr. Oz Show, CNN, The Daily Show, and more.

MICHAEL MOSS is the author of the #1 New York Times bestseller Salt Sugar Fat: How the Food Giants Hooked Us, a Pulitzer Prize-winning investigative reporter formerly with the New York Times, a keynote speaker, and occasional guest on shows like CBS This Morning, The Dr. Oz Show, CNN’s The Lead, All Things Considered, and The Daily Show.

Author Residence: New York

Author Hometown: San Francisco

Author Social Media: Twitter @MichaelMossC

“The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important. Hooked shows how food manufacturers have taken advantage of our habits, our biology, our psychological quirks and our ignorance to transform foods into addictive substances. He takes us into laboratories and court rooms, kitchens and legislatures—and shows us how we can win our freedom back.” 
 
—Charles Duhigg, author of The Power of Habit
 
 “No one has done more to reveal the intentional and underhanded ways in which food companies manipulate our desires and eating habits than Michael Moss. In Hooked, he shows how these ongoing crimes must be challenged and stopped. A must-read for anyone who cares about food, general well-being, and justice.”
 
—Mark Bittman, author of Animal Vegetable Junk 
 
“Michael Moss delivers again with a well-written, deep investigation into food addiction and mass food production. With so many companies competing for our attention, dollars and stomachs, it’s more important than ever to educate ourselves about food and arm ourselves against efforts to get us hooked. This is a very important read for anyone who cares about their health.”
 
—Sylvia Tara, author of The Secret Life of Fat

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