HIGHLY ANTICIPATED FOLLOW-UP FROM A BESTSELLING AUTHOR AND HEATHER’S PICK: Salt Sugar Fat was a # 1 New York Times bestseller, sold 40k copies, and helped establish a broad reading base here in Canada. Salt Sugar Fat picked a fight with a trillion dollar cartel, Hooked finishes off that fight!
PARADIGM SHIFTING BOOK: Hooked helps us understand the science of addiction in radical ways, showing how deep our dependence on processed food can go—and how often these unhealthy eating habits are beyond our control.
HOPEFUL MESSAGE: Like any good David v. Goliath story, Moss ultimately argues that individuals can re-seize control of how we eat, despite the overwhelming power of the processed food industry.
MEDIA GO-TO: Moss has spoken about his reporting on shows like CBS Sunday Morning, The Dr. Oz Show, CNN, The Daily Show, and more.
“The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important. Hooked shows how food manufacturers have taken advantage of our habits, our biology, our psychological quirks and our ignorance to transform foods into addictive substances. He takes us into laboratories and court rooms, kitchens and legislatures—and shows us how we can win our freedom back.”
—Charles Duhigg, author of The Power of Habit
“No one has done more to reveal the intentional and underhanded ways in which food companies manipulate our desires and eating habits than Michael Moss. In Hooked, he shows how these ongoing crimes must be challenged and stopped. A must-read for anyone who cares about food, general well-being, and justice.”
—Mark Bittman, author of Animal Vegetable Junk
“Michael Moss delivers again with a well-written, deep investigation into food addiction and mass food production. With so many companies competing for our attention, dollars and stomachs, it’s more important than ever to educate ourselves about food and arm ourselves against efforts to get us hooked. This is a very important read for anyone who cares about their health.”
—Sylvia Tara, author of The Secret Life of Fat
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