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    9780593153918 9780593238769 9780593401118 Paperback / softback, Trade, , $40 CAD 9780593153925 Downloadable audio file, $27 CAD 9780593135655 Electronic book text, Reflowable, , EPUB
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    Distributor: Random House, Inc. Availability: On Sale Date:Apr 27, 2021 Carton Quantity:12 $37.00 CAD
    $28.00 USD
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Effortless
Make It Easier to Do What Matters Most
By (author): Greg McKeown
9780593135648 Hardcover English General Trade BUSINESS & ECONOMICS / Personal Success Apr 27, 2021
$37.00 CAD
Forthcoming 5.8 x 8.6 x 0.92 in | 0.86 lb 272 pages ILLOS T/O Crown/Archetype Currency
From the New York Times bestselling author of Essentialism comes a book devoted to a simple principle: getting great results doesn’t have to be so hard.

Have you ever felt like:

Things are so much harder than they need to be?

You knew something was important, yet struggled to get it done?

You’re running faster but not moving closer to your goals?

You’re teetering right on the edge of burnout?

We’ve been conditioned to believe that if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. The problem is, the more depleted we get, the harder it is to make progress.

There is a better way: instead of pushing yourself harder, you can choose an easier path.

Effortless offers simple strategies for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. You’ll learn how to:

1. Get into the Effortless State: Clear the mental clutter that makes it hard to focus

2. Take Effortless Action: Simplify your processes to make the important work easier to do

3. Achieve Effortless Results: Choose activities that deliver the most results from the least effort

Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.

Greg McKeown is a speaker, bestselling author, and host of the popular podcast, What’s Essential. His work has been covered by the New York Times, Fast Company, Fortune, Politico, and Inc, been interviewed on NPR, NBC, Fox, and Steve Harvey, and is among the most popular bloggers for LinkedIn. He is also a Young Global Leader for the World Economic Forum. McKeown’s New York Times bestselling book, Essentialism: The Disciplined Pursuit of Less, has sold over a million copies worldwide. Originally from London, England he now lives in California with his wife, Anna, and four children.

Author Residence: Hidden Hills, CA

Author Hometown: London, England

Marketing: Digital advertising campaign

Social media promotion

VIP influencer mailing

Outreach to companies and business leaders

Library marketing

Education marketing

Digital assets: quote graphics, video



Publicity: National review and feature attention

National radio campaign

National television appearances

Tie-in with author’s speaking schedule

“If you’re squandering energy on pointless tasks and struggling to complete what really matters, this book is your salvation. With brisk prose, great stories, and keen insights, it shows how to flip the script—and make the trivial stuff harder and the crucial stuff easier. In a world beset by burnout, Greg McKeown’s work is essential.”—Daniel H. Pink, New York Times bestselling author of When, Drive, and To Sell Is Human

“Every once in a while, a new book comes along at just the right moment. At a time when fear, uncertainty, and our ever-growing list of responsibilities—both at work and at home—have come to feel like much too much to handle, Greg McKeown’s new book couldn’t be timelier, or more necessary.”—Eve Rodsky, New York Times bestselling author of Fair Play

“We’ve been taught that the more important the goal, the harder we must grind to achieve it, which leads to inevitable exhaustion and overwork. In his inspiring and important follow-up to Essentialism, Greg McKeown masterfully flips this script, arguing instead that the more essential the task, the more effortless we should make its completion. A much-needed corrective to burnout culture.”—Cal Newport, author of A World Without Email and Deep Work

“We all pride ourselves on being hard workers, but what should we do when we want to push ourselves even harder and have reached our upper limit? In his new book, Greg McKeown offers the solution: Instead of giving up, burning out, or sacrificing our sanity, we can find an easier path. Full of simple strategies we can adopt right away, Effortless shows that achieving more doesn’t have to be as hard as we make it out to be.”—Arianna Huffington, founder and CEO of Thrive Global

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