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    9780593137970 9780593348536 Downloadable audio file, $23 CAD 9780593137963 Electronic book text, Reflowable, , EPUB
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    Distributor: Random House, Inc. Availability: On Sale Date:Mar 23, 2021 Carton Quantity:12 $35.99 CAD
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Remember
The Science of Memory and the Art of Forgetting
By (author): Lisa Genova
9780593137956 Hardcover English General Trade PSYCHOLOGY / Cognitive Neuroscience & Cognitive Neuropsychology Mar 23, 2021
$35.99 CAD
Active 5.75 x 8.54 x 0.99 in | 0.84 lb 272 pages Harmony/Rodale Harmony
A fascinating exploration of the intricacies of how we remember, why we forget, and what we can do to protect our memories, from the Harvard-trained neuroscientist and bestselling author of Still Alice.

Have you ever felt a crushing wave of panic when you can’t for the life of you remember the name of that actor in the movie you saw last week, or you walk into a room only to forget why you went there in the first place? If you’re over forty, you’re probably not laughing. You might even be worried that these lapses in memory could be an early sign of Alzheimer’s or dementia. In reality, for the vast majority of us, these examples of forgetting are completely normal. Because while memory is amazing, it is far from perfect. Our brains aren’t designed to remember every name we hear, plan we make, or day we experience. Just because your memory sometimes fails doesn’t mean it’s broken or succumbing to disease. Forgetting is actually part of being human.

In Remember, neuroscientist and acclaimed novelist Lisa Genova delves into how memories are made and how we retrieve them. You’ll learn whether forgotten memories are temporarily inaccessible or erased forever and why some memories are built to exist for only a few seconds (like a passcode) while others can last a lifetime (your wedding day). You’ll come to appreciate the clear distinction between normal forgetting (where you parked your car) and forgetting due to Alzheimer’s (that you own a car). And you’ll see how memory is profoundly impacted by meaning, emotion, sleep, stress, and context. Once you understand the language of memory and how it functions, its incredible strengths and maddening weaknesses, you can both vastly improve your ability to remember and feel less rattled when you inevitably forget. You can set educated expectations for your memory, and in doing so, create a better relationship with it. You don’t have to fear it anymore. And that can be life-changing.

SALES TRACK: Still Alice, Lisa’s novel about a woman who suffers early-onset Alzheimer’s, was a huge bestseller, spending 59 weeks on the New York Times bestseller list, with 1M+ COPIES SOLD, and adapted into an Oscar-winning film. Her next three novels were also New York Times bestsellers.

FIRST WORK OF NONFICTION: Remember deals with the topic of memory loss from a practical point of view, without losing Lisa’s narrative, more novelistic, writing style. It’s for readers of Joshua Foer’s bestselling Moonwalking with Einstein or Atul Gawande’s Better or Being Mortal, as well as for all those millions who are looking to alleviate the ever-present fear of Alzheimer’s and memory loss in general.

WELL-KNOWN MEDIA FIGURE: Lisa Genova has become a professional speaker for Alzheimer’s disease and other neurological disorders. She has appeared on The Dr. Oz Show, Today, PBS NewsHour, CNN, and NPR. Her TED talk on preventing Alzheimer’s has been viewed 5M+ TIMES (bit.ly/2u7ojFn). She spoke at World Alzheimer’s Day in Copenhagen, the Alzheimer’s Association Advocacy Forum in Washington, DC, the Perth International Arts Festival, the Oslo Opera House, and Boston Symphony Hall.

TOPIC OF INTEREST: After every lecture, people approach Lisa and ask if they should be worried about their forgetfulness. This book will alleviate the ever-present fear of Alzheimer’s and forgetting in general.

Lisa Genova is the New York Times bestselling author of the novels Still Alice, Left Neglected, Love Anthony, Inside the O’Briens, and Every Note Played. Still Alice was adapted into an Oscar-winning film starring Julianne Moore, Alec Baldwin, and Kristen Stewart. Lisa graduated valedictorian from Bates College with a degree in biopsychology and holds a PhD in neuroscience from Harvard University. She travels worldwide speaking about the neurological diseases she writes about and has appeared on The Dr. Oz Show, Today, PBS NewsHour, CNN, and NPR. Her TED talk, “What You Can Do To Prevent Alzheimer’s,” has been viewed more than five million times.

Author Hometown: Waltham, MA

Marketing: Digital advertising campaign

Influencer outreach

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Features in the Random House wellness enewsletter

Features on Penguin Random House, Random House, and Harmony Rodale social media channels



Publicity: National broadcast

National and local print and online review and feature attention

National and regional NPR campaign

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Local author media and events out of Boston

Tie-in book sales and media with author’s speaking schedule



Author Website: www.lisagenova.com/

Author Social Media: TW: bit.ly/3b1IUM3; FB: bit.ly/2OgHQKd; IG: bit.ly/3916LcV

“No one writes more brilliantly about the connections between the brain, the mind, and the heart. Remember is a beautiful, fascinating, and important book about the mysteries of human memory—what it is, how it works, and what happens when it is stolen from us. A scientific and literary treat that you will not soon forget.”—Daniel Gilbert, Edgar Pierce Professor of Psychology, Harvard University, New YorkTimes bestselling author of Stumbling on Happiness

“In Remember, Lisa Genova provides easy-to-follow, no nonsense advice on how to maximize one of the greatest outputs of your brain—memory. But, more important, she also lets us know that while memory is a tremendous gift, the real you is much more than just what you can remember!”—Rudolph E. Tanzi, PhD, professor of neurology, Harvard Medical School, coauthor of The Healing Self
 
“As with her previous books, this is an engaging and edifying read.”—Steven Pinker, Johnstone Professor of Psychology, Harvard University, author of How the Mind Works

“Genova’s plentiful anecdotes from her personal and professional lives make it easy for readers to relate, and her obvious expertise in memory and the brain results in a book that is more insightful than many others on the subject. Sharp writing and accessible storytelling make for a compelling read.”Kirkus Reviews

“Brain science is deciphering the mysteries of memory, and no one is better positioned to tell the electrifying story than Dr. Genova, with her scientist’s eye and poet’s ear. A book you won’t forget.”—David Eagleman, neuroscientist, Stanford University, New York Times bestselling author

“This user-friendly account is very informative and should encourage and comfort concerned readers.”Booklist

“A solid primer on the way memory works and fails to work.…Genova blends popular science and self-help, providing lay reader-friendly descriptions of the function of memory and sharing tips for better memory in a helpful appendix…. This accessible survey is an easy entry point for anyone wondering how and why they keep forgetting where they left their car keys.”Publishers Weekly

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