Sales and Market Bullets

• Dave Williams has flown to space twice, logged more than 17 hours of spacewalks, and trained with Chris Hadfield.


• An expert in her field, Elizabeth Howell is one of the few Canadian journalists to report regularly on space exploration. She has 11K followers on Twitter.


• Leadership Moments from NASA provides important perspectives on leadership, organizational influence and highly effective teams that are critical for any organization to succeed.

Audience

• Business leaders, from management to executive level


• Readers of professional self-improvement books and outlets like Inc., Ask A Manager, etc.


• People interested in NASA, astronauts, and space

Promotional Plans

• Online promotion, including LinkedIn


• Early reader review campaign


• Business blogs outreach


• Business media outreach


• Library marketing campaign

Dr. Dave Williams is an astronaut, aquanaut, pilot, ER doctor, scientist, CEO and bestselling author. The former Director of Space & Life Sciences at NASA’s Johnson Space Center, he has flown in space twice. He holds the Canadian spacewalking record and was the first Canadian to live on the world’s only undersea research habitat. He has received the Rotary National Award for Space Achievement, the NASA Outstanding Leadership Medal, the NASA Exceptional Service Medal and the Langley Research Center Superior Accomplishment Award. Dr. Williams is the recipient of six honorary degrees, the Order of Canada and the Order of Ontario. He lives in Toronto, Ontario.

Elizabeth Howell, PhD, is a staff writer for Space.com. She has been a space journalist for 20 years and is one of the few Canadian journalists to focus exclusively on space. After working for The Globe and Mail, the Canadian Medical Association Journal, CTV Ottawa and the Ottawa Business Journal, Howell struck out as a full-time freelance space journalist in 2012. Before shifting to full-time work at Space.com in 2022, she was a frequent contributor to publications for clients such as CBC, SpaceQ, and Space.com. She has seen rocket launches in the United States and Kazakhstan, lived on a simulated Mars base, and interviewed many astronauts. She also teaches technical writing and does consulting work from Ottawa, ON.

“This is a fascinating read, extracting leadership lessons from many people who were on the front lines at NASA. There is a lot of history here, and from that, one hopes, some guidance for the future.” — Mike Griffin, former NASA Administrator and Under Secretary of Defense for Research and Engineering

“Spaceflight is a demanding and unforgiving environment and flying humans in space takes tremendous leadership skills to be successful. This book is a must-have resource and guide for anyone studying and wanting to improve their leadership skills, even in fields outside of human spaceflight.” — Bill Gerstenmaier, Vice President of Mission Assurance at SpaceX

“The authors’ engaging narratives spark our imagination and open up so many possibilities we can explore as leaders. It’s a splendid read besides being so insightful as we continue our leadership journey.” — Diane Craig, CEO of Corporate Class Inc.

“A very compelling profile of the critical role of leadership in achieving the impossible, one that promises to inspire generations of future leaders.” — Anne Snowdon, professor and Academic Chair (WIN) at the Odette School of Business; Scientific Director and CEO of SCAN Health

“NASA teams motivated by extraordinary leaders have succeeded in overcoming unprecedented challenges to accomplish their mission. Leadership Moments captures the essence of these successful NASA leaders and tells their stories in an exciting, insightful and inspiring way.” — Joe Rothenberg, former NASA Associate Administrator for Space Flight