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ECW Press Spring 2021 Trade

  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail

    Distributor: Jaguar Book Group Availability: Available Expected Ship Date: Jan 05, 2021 On Sale Date: Jan 26, 2021 Carton Quantity: 48 $26.95 CAD
  • Supply Detail

    Distributor: BTPS Availability: Available Expected Ship Date: Jan 05, 2021 On Sale Date: Jan 26, 2021 Carton Quantity: 48 $26.95 USD
  • Catalogues

Train (Your Brain) Like an Olympian
Gold Medal Techniques to Unleash Your Potential at Work
Jean François Ménard ,

With :

Marie Malchelosse ,

Foreword by :

Laurent Duvernay-Tardif


ECW Press - Toronto



Product Form:


Form detail:

Paperback , Trade


General Trade
Jan 26, 2021
$26.95 CAD


8.5in x 5.5 x 0.57 in | 0.7 lb

Page Count:

248 pages


figures throughout
ECW Press
BUSINESS & ECONOMICS / Personal Success
Time management|Coping with stress|Advice on careers and achieving success
  • Short Description
Mental performance coach, Jean François Ménard, shares practical strategies to tackle tough challenges, manage pressure, and help readers achieve their professional and personal goals.

The global pandemic has completely disrupted how, where, and when we work and added tremendous pressure to individuals and their families. Learn how to refocus and achieve your full potential from one of the world’s top mental performance coaches. In Train (Your Brain) Like an Olympian, Jean François Ménard provides the skills necessary to:

  • Remain focused in the face of distractions
  • Overcome negative self-talk and replace it with a constructive mindset
  • Recover quickly and learn from setbacks
  • Be comfortable with the uncomfortable

Elite athletes need to deal with multiple distractions, manage their stress levels, and have robust self-confidence to deliver podium-worthy performances. In our current work-from-home reality, these pressures are also experienced by those of us who are asked to do more with less and work longer hours with fewer distinctions between work and private lives. The pressure to perform at your best and be on the mark is always present, and let’s face it, being consistently great in an environment like this is easier said than done. Whether your performance realm is the playing field, the workplace, the home office, or the classroom, mental strength is no longer simply an asset. It’s an absolute necessity.

Thriving at work and in life doesn’t happen by accident: there are teachable skills that can help you stay positive, stay focused, and unleash your full potential. This book will give you exclusive access to techniques and strategies that help Cirque du Soleil artists, Olympians, and pro athletes become the best in the world.

Sales and Market Bullets

  • Ménard has worked with elite athletes including Mikaël Kingsbury, Tessa Virtue, and Scott Moir, as well as Cirque du Soleil performers and business leaders across a variety of corporate sectors.

  • The book offers practical mentalperformance tips that anyone can use in their day-to-day work: pushing past self-doubt, overcoming procrastination, and rebounding from mistakes.

  • Foreword written by Kansas City Chiefs Super Bowl Champion Laurent Duvernay-Tardif. Tardif, in addition to being a reigning Super Bowl champion, is also a medical doctor. When COVID-19 hit, he dropped football to work in a Montreal hospital.

  • Ménard will be coaching many of the Canadian athletes at the 2021 Summer Olympics, and will do a speaking tour upon his return.


  • Readers of professional self-improvement books like Smarter Better Faster by Charles Duhigg and publications like Inc. Magazine, Ask A Manager, etc.

  • Business leaders looking to improve their own performance and motivate employees

  • Kambio Performance clients and attendees of professional development conferences and speaking engagements

  • Active LinkedIn users

Promotional Plans

  • Pre-publication op-ed campaign

  • National attention in sports, business, and general interest broadcast and print media

  • Pre-publication LinkedIn advertising campaign

  • E-Newsletter campaign via author’s platform

  • ARC giveaways through LibraryThing, NetGalley, Edelweiss, etc.

  • Video series dynamically illustrating goals from the book

Jean François Ménard (Montreal, QC) is a mental performance expert who coaches high achievers in all walks of life. He is the founder of Kambio Performance, a company specializing in mental training and leadership coaching. His clients are proven winners: Olympic gold medalists, Cirque du Soleil artists, Super Bowl and X Games champions, surgeons, musicians, and corporate leaders. He is a bestselling author, a radio personality, and an accomplished speaker who travels the globe to share his knowledge with top-performing companies.

“Ménard is a leader in the field. His book teaches the importance of mental training and how it can help you step up your game when the heat is on.” — Pat Brisson, NHLPA agent, Co-Head of CAA Hockey

“The mental training techniques used by JF in elite sport and the performing arts are equally transferable to many fields of human performance.” — Bernard Petiot, Vice-president of Casting and Performance, Cirque du Soleil

“Thanks to the mental training techniques shared in this book, we overcame our fears and gave it our best on the ice. There’s no greater gift for an athlete!” — Scott Moir and Tessa Virtue, figure skaters and three-time Olympic champions

“This book provides managers with the tools to adopt a winning attitude and better coach their teams to reach a higher level.” — Patrick Charbonneau, Vice President of PepsiCo Beverages Canada

“I always knew how to manage the pressure, but, with JF Ménard’s advice, I was able to take things to the next level. He really helped me to avoid distractions and focus on the right things. When I’m at the starting gate, there’s no doubt in my mind! A big part of my success on the slopes comes from excellent mental performance coaching.” — Mikaël Kingsbury, freestyle skier, Olympic champion and four-time world champion

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