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ECW Press Spring 2021 Trade

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  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail

    Distributor: Jaguar Book Group Availability: Available Expected Ship Date: Jan 12, 2021 On Sale Date: Feb 02, 2021 Carton Quantity: 16 $29.95 CAD
  • Supply Detail

    Distributor: BTPS Availability: Available Expected Ship Date: Jan 12, 2021 On Sale Date: Feb 02, 2021 Carton Quantity: 16 $24.95 USD
  • Catalogues

Billion Dollar Start-Up
The True Story of How a Couple of 29-Year-Olds Turned $35,000 into a $1,000,000,000 Cannabis Company
By (author): Adam Miron By (author): Sébastien St-Louis By (author): Julie Beun Foreword by: Don Wright

Imprint:

ECW Press - Toronto

ISBN:

9781770415867

Product Form:

Hardcover

Form detail:

Dust jacket
Hardcover , Dust jacket
English

Audience:

General/trade
Feb 02, 2021
$29.95 CAD
Active

Dimensions:

9in x 6 x 0.98 in | 1.43 lb

Page Count:

288 pages

Illustrations:

20 20 photographs, colourHalftones, color
ECW Press
BUSINESS & ECONOMICS / Entrepreneurship
Biography: business and industry|Entrepreneurship|Management: leadership and motivation|History of specific companies / corporate history
Quebec
  • Short Description
Billion Dollar Start-Up is the remarkable story of how two 29-year-old brothers-in-law took a $35,000 investment and turned it into a billion-dollar cannabis company in just five years. Based on in-depth interviews, research, archival material, and personal experience.

It only took five years for two brothers-in-law to create a billion-dollar, award-winning, take-no-prisoners cannabis company called HEXO. How did they do it? That’s the story.

From early roadblocks and devastating personal and financial setbacks to explosive growth and some of the biggest cannabis deals in global history, Billion Dollar Start-Up not only recounts the HEXO story but the history of Canada’s momentous road to legalization.

In this part fast-paced memoir, part high-octane business book, writer and journalist Julie Beun gives us an intimate look at the life of a start-up and the ferocious entrepreneurial drive it takes to succeed — written in real-time, as the story unfolded.

Throughout history, there have been fewer than 100 Canadians who have started a company and lived to see it become worth one billion dollars. Adam Miron and Sébastien St-Louis are two of them. This is their story.

Short Description


Billion Dollar Start-Up is the remarkable story of how two 29-year-old brothers-in-law took a $35,000 investment and turned it into a billion-dollar cannabis company in just five years. Based on in-depth interviews, research, archival material, and personal experience.


Sales and Market Bullets



  • HEXO operates with 2 million square feet in Belleville, Ontario, and Masson-Angers, Québec, and is the primary supplier of cannabis to the Québec government.

  • Aspiring entrepreneurs and those interested in the cannabis industry will be inspired to read about Sébastien and Adam’s unique journey.

  • The legalization of cannabis in Canada has created an entirely new business sector, something we don’t see often. Everyone from bank presidents, to chief of police, to ministers of health, all invested and flocked to the industry in the hopes of finding the goose that would lay a golden egg.

  • The founding of HEXO reads like a thriller without any murder. HEXO recently signed a deal with Molson Coors for cannabis-infused beverages, so the media interest in their story will only intensify.

  • Australia: Julie Beun is an Australian national and has a large network of media contacts, as she used to work at the national level in journalism in Australia.

  • Israel: In July 2020, HEXO launched medical cannabis product in Israel through a partnership with Breath of Life International Ltd.

  • Greece: HEXOMED, an affiliate of HEXO, is a vertically integrated pharmaceutical company specialized in medical cannabis and operates its flagship E.U. cultivation and medicinal production facility in Greece.

  • Georgia, South Africa, Uruguay: These countries have legalized the recreational use of cannabis.


Audience


  • Business leaders and innovators

  • Start-up entrepreneurs

  • Biography/memoir readers

  • Cannabis industry professionals

  • Cannabis purists and cannabis tourists

  • For fans of The Social Network, and people interested in the interpersonal conflict in a business setting

Adam Miron (Ottawa, ON) With at least 20 start-ups under his belt, Adam Miron is a well-known figure in political and media circles in Ottawa and across Canada. Adam is the executive chairman of the Ottawa-based blockchain innovation company Brane.

Sébastien St-Louis (Ottawa, ON) Sébastien is one of the longest-serving and most dynamic CEOs in Canada’s expanding cannabis industry.

Julie Beun (Ottawa, ON) From 2014 to 2019, Julie had a privileged front-row seat to HEXO’s remarkable evolution as its publicist, content strategist, and senior writer. As a journalist, news editor, and foreign correspondent, Julie has written articles with a national and international scope in Canada, the U.S., and Australia. She is currently a marketing communications and brand consultant who owns J Beun Media, a marketing communications company.

“A story of two young men with an insatiable thirst for success and learning is compelling in itself. The ‘Billion Dollar Lessons’ that punctuate the story are essential reading for any budding entrepreneur who aspires to start the next billion-dollar company.” — Michael Henry, Dean, School of Business & Economics, Thompson Rivers University

“How fun to now get a behind-the-scenes peek at the phrenetic growth of HEXO against the backdrop of cannabis legalization. It’s an entrepreneur’s dream … on steroids!” — Trina Fraser, partner, Brazeau Seller Law, CannaLaw® group

“Two young Canadians saw a business opportunity and threw themselves into it. Their story is one of hard work, high energy, endless ingenuity, and above all, persistence. Canada's budding entrepreneurs can be inspired by the path blazed by Adam and Seb.” — Dalton McGuinty, Ontario's 24th Premier

“A fascinating tale of two young entrepreneurs navigating through an ocean of complex health regulations, filled with finance sharks and storms of uncertainty. One of the few true success stories in the frantic new cannabis business.” — Tristan Péloquin, cannabis beat reporter, La Presse

“A front-row seat to the frenzy that drove Canada's cannabis industry to half the market capitalization of the country's gold mining industry. Compelling reading with real-world lessons you can actually use.” — Steve Brearton, award-winning business journalist and writer

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