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    9780593229699 9780525509882 Hardback, $36 CAD 9780525509899 Electronic book text, EPUB 9780593105764 Downloadable audio file
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    Distributor: Random House, Inc. Availability: On Sale Date:Dec 29, 2020 Carton Quantity:24 $24.00 CAD
    $18.00 USD
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Buy Yourself the F*cking Lilies
And Other Rituals to Fix Your Life, from Someone Who's Been There
By (author): Tara Schuster
9780525509905 Paperback, Trade English General Trade SELF-HELP / Personal Growth / Self-Esteem Dec 29, 2020
$24.00 CAD
Active 5.2 x 8 x 0.7 in | 0.55 lb 352 pages Random House Dial Press Trade Paperback
Brutally honest, often hilarious, occasionally heartbreaking lessons in self-care from a young Vice President at Comedy Central deemed “ahead of her time” by Jordan Peele.

By the time she was in her late twenties, Tara Schuster was a sought-after TV executive who had worked with Jon Stewart and launched Key & Peele to viral superstardom. By all appearances, she had mastered being a grown-up. But beneath that veneer of success, she was a chronically-anxious, self-medicating mess. No one knew that her road to adulthood had been paved with depression, anxiety, and shame, owing in large part to her minimally-parented upbringing. She realized she’d hit rock bottom when she drunk-dialed her therapist pleading for help.

Buy Yourself the F*cking Lilies is the story of Tara’s path to reparenting herself and becoming a “ninja of self-love.” This is the book Tara wished someone had given her and it is the book many of us desperately need: a candid, funny, practical guide to growing up and learning to love yourself in a non-throw-up-in-your-mouth-it’s-so-cheesy way.

Story Locale: New York City, Los Angeles

Publication History: Dial HC (2/20)

STEADY, STRONG HARDCOVER SALES: Just a few months after publication, the hardcover is in its fifth printing (during a global pandemic!). We have 46,000 hardcovers in print, and sales show no sign of slowing down.

RITUALS THAT WORK: From writing cease-and-desist letters to the “Frenemy Within,” making gratitude lists, buying bras that actually make her feel good about her body, and purchasing the seven-dollar lilies at Trader Joes just because they make her happy, Tara explains the deliberate actions we can all take to create lives we love.

GROWING AUTHOR PLATFORM: Tara Schuster is a tireless, creative marketer, and since the HC publication, her instagram platform has grown tenfold and she has been featured in InStyle, Goop, Cosmopolitan, Newsweek, and People, among others. She will continue to bring everything she has to promoting the paperback.

SERVING THE SELF-CARE GENERATION: Book sales in the self-help category are up 61% from 2015. U.S. Google searches for “self-care Sunday” are up 850% compared to the previous year. Today’s time-crunched, digitally immersed and hyper-anxious consumers are placing a premium on self-care.

Tara Schuster is a writer and former Vice President of Talent and Development at Comedy Central. She was the executive in charge of the Emmy® and Peabody Award-winning Key & Peele, the Emmy® Award winning @Midnight, and numerous other shows including Another Period, Detroiters, and Hood Adjacent. Her plays have been performed in the New York International Fringe Festival and her writing has appeared in The New Yorker. She lives in Los Angeles.

Author Residence: Los Angeles, CA

Author Hometown: Los Angeles, CA

Marketing: Pre-pub consumer outreach and review push

Online marketing outreach

Social media campaign



Publicity: New in Paperback

New Year New You coverage



Author Website: www.taraschuster.com

Author Social Media: www.instagram.com/taraschuster

“I have to wonder what my life would have been like if I’d had a friend (or imaginary friend) like Tara Schuster when I was in my twenties. Her candor and sincerity are unimpeachable. The lessons she’s extrapolated from her unsentimental education are compelling, persuasive, and useful no matter where you are in your life. Good work, Tara!”—Chelsea Handler, #1 New York Times bestselling author of Life Will Be the Death of Me

“This is the book so many of us need right now: a fierce-but-tender guide to conquering our self-doubt so that we can breathe, be kind to ourselves, and enjoy the one life we’re given.”—Glennon Doyle, #1 New York Times bestselling author of Love Warrior

“This isn’t just a memoir; it’s too helpful for that. But it’s not a self-help guide either; it doesn’t promise to cure your ills and it won’t make you roll your eyes. It’s a bracingly honest, funny read that will make you feel you’re not alone in the world. Tara Schuster’s debut is like Wild meets You Are a Badass, and her reflections offer hope for Millennials that if your parents didn’t quite ace their roles, it’s not too late to re-parent yourself.”—Adam Grant, New York Times bestselling author of Give and TakeOriginals, and Option B
 
Buy Yourself the F*cking Lilies is so riveting and smart and funny that the first time I picked it up, I spent hours reading it and nodding along and crying big salty tears over how sad it feels to hate yourself, and how good it feels to start crawling toward joy in spite of everything. Schuster not only offers amazingly concrete, useful advice, but she shares vivid stories that somehow make you feel less alone in the world. I strongly, wholeheartedly recommend this book.”—Heather Havrilesky, author of New York magazine’s “Ask Polly” advice column

“Buy Yourself the F*cking Lilies is a game-changer. Full of sage and hilarious real talk, this poignant primer is a fresh way to discover who you are and cultivate who you want to be. Buy this book and then buy the f*cking lilies—unless you have cats because the lilies will kill them. Prepare to laugh, cry, cringe, and thrive.”—Beck Dorey-Stein, New York Times bestselling author of From the Corner of the Oval

“Should I ever be lucky enough to bump into Tara Schusteragain on a hike up Temescal Canyon, I will bow to her and throw roses at her feet, for her lovely observation of our meeting. This is the book I wish I’d had to guide me through my twenties.”—Anjelica Huston

“In this fun, debut memoir-cum-guide to ‘reparenting’ oneself and living one’s best life, Schuster, a Comedy Central executive, candidly shares her worst experiences and what’s she learned from them. She writes of how she went from self-medicating and self-sabotaging to reclaiming her life by developing healthy rituals such as journaling, writing thank you notes, using vision boards, and cultivating gratefulness. She also divulges sage advice she’s been given from mentors and friends, including Jon Stewart and Anjelica Huston…. Schuster is jovial throughout and relies on the authority of her experience as she surveys but never overly lauds her impressive career. Filled with gems of wisdom, Schuster’s chronicle of her ups and downs is a winner.”Publishers Weekly (starred review)

“In this candid guide to self-care, writer and Comedy Central exec Tara Schuster outlines regimented but realistic ways to replace destructive behaviors with healthy ones…. Her low-cost tips for a healthy lifestyle are centered around the notion of caring for yourself the way you would care for another…. Schuster is generous in sharing her experience with this journey toward mindfulness. Her anecdotes of friendship, work, family, relationships, and self-discovery are sweet and rife with imperfect behavior, which is exactly why readers will find her guidance so effective.”Booklist

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