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December Key Titles - Adult

The Complete Plant-Based Cookbook
500 Inspired, Flexible Recipes for Eating Well Without Meat

Edited by :

America's Test Kitchen


America's Test Kitchen



Product Form:


Form detail:

Paperback , Trade


General Trade
Dec 01, 2020
$40.00 CAD


9.97in x 8.51 x 0.96 in | 2.91 lb

Page Count:

432 pages
America''s Test Kitchen
America's Test Kitchen
COOKING / Vegetarian
2021 IACP Award Winner in the Health & Nutrition Category
Make any recipe vegan or vegetarian to suit your preference

Plant-based cooking means different things to different people. We all come to plant-based eating with different goals in mind. ATK’s diverse, modern guide offers foolproof recipes for every occasion that you can tailor to suit your own needs, choosing whether to make any dish vegan or vegetarian. From building a plant-centric plate to cooking with plant-based meat and dairy, you’ll find everything you need here to create varied, satisfying meals.

The 500-plus recipes are vegan but flexible. You can choose whether to make the Rancheros with Avocado with tofu or eggs, the Farro Salad with Cucumber, Yogurt, and Mint with plant-based or dairy yogurt, the Vegetable Fried Rice with Broccoli and Shiitake Mushrooms with or without eggs, and the No-Bake Cherry-Almond Crisp using coconut oil or butter.

ATK’s plant-based eating strategy is easy, budget-friendly, and inclusive—cuisines around the world are rich with boldly flavored, naturally vegan dishes. Drawing inspiration from them, these recipes showcase produce, beans and grains, and vegan (and vegetarian) protein sources.

The Complete Plant-Based Cookbook is packed with ingenious tips for cooking with plant-forward ingredients and also showcases ATK’s practical techniques. Rethink how you use vegetables (blend leeks into a silky pasta sauce, use beets to transform a burger from the “vegan option” into the best option); discover how to boost umami flavor using tomato paste, dried mushrooms, and miso; and more. A thorough opening section delves into the details of modern plant-based eating, addressing shopping and storage strategies, the plethora of plant-based meat and dairy options, and how to meet nutritional needs.

Takes a fluid, inclusive approach to plant-focused eating: One of the only books that lets home cooks choose between vegan and vegetarian, either within a single recipe via interchangeable ingredients or by offering vegetarian variations on vegan dishes.

Brings the world’s flavors together under one umbrella: Cuisines around the globe are loaded with flavorful, naturally vegan dishes, and ATK’s test cooks bring you their tested versions for your home kitchen.

Accommodates our busy lifestyles: Gives home cooks satisfying, crowd-pleasing meals for the entire household without having to buy lots of specialty ingredients or labor to make separate meals for individual family members.

Covers the new plant-based options: Teaches home cooks how to use plant-based meats such as Impossible and Beyond and clearly breaks down the universe of alternative dairy products.

ATK is at the forefront in developing accessible plant-based recipes:The Complete Plant-Based Cookbook is the logical next step after our hugely successful vegan, vegetarian, and Mediterranean cookbooks.

America’s Test Kitchen is well-known for its top-rated television shows with more than 4 million weekly public television viewers, bestselling cookbooks, magazines, websites, and cooking school. The highly reputable and recognizable brands of America’s Test Kitchen, Cook’s Illustrated, and Cook’s Country are the work of over 60 passionate chefs based in Boston, Massachusetts, who put ingredients, cookware, equipment, and recipes through objective, rigorous testing to identify the very best. Discover, learn, and expand your cooking repertoire with Julia Collin Davison, Bridget Lancaster, Jack Bishop, Dan Souza, Lisa McManus, Tucker Shaw, Bryan Roof, and our fabulous team of test cooks!

Author Residence: Boston, MA

Author Hometown: Boston, MA

Publicity: Publicity campaign targeting national and local media outlets special focus on major health, food and lifestyle outlets

Outreach to online and social media influencers with video

Plan to Increase promotions direct to consumers with 2/3 campaigns prior to sale date

Email promotion to 3.1M and newsletter audiences over 1M

Promotion on cover wraps to all Magazine subscribers

Amplify National outreach with direct marketing campaigns

Create targeted campaigns during retail holiday & seasonality (New Year New You, Holiday & Gifting)

Social media posts for every book including bestselling backlist titles e.g. Complete Mediterranean

Build year long new audience campaigns for this major new book through social and PR

Paid search campaigns and advertising for this top performing titles

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