- Author Bio
From the award-winning blogger and bestselling author Joy McCarthy comes 100 easy and delicious whole food recipes for a healthy diet.
Joy McCarthy founder of the hugely popular Joyous Health blog shares her love of natural wellness and passion for simple cooking that’s healthful and tastes amazing—food you feel good about and want to make every day. Now, in this gorgeously designed new cookbook, Joy offers a collection of 100 whole food recipes for happy, healthy living.
From easy-to-make breakfasts, hearty mains, and one-pot meals, to sides and salads, snacks, and desserts, Joy shares her amazing recipes to keep you and your family well-nourished every day. With recipes like Apple Cinnamon Walnut Waffles, Crunchy and Creamy Soba Noodle Salad with Almond Dressing, Fish Tacos with Tomato Cilantro Salsa, Sweet Potato Veggie Pad Thai, Rustic Mediterranean Summer Galette, One-Pot Paprika Chicken, Strawberry Rhubarb Cobbler, and Almond Butter Rice Crispy Squares, getting a healthy meal on the table for you and your family is simple even on busy weekdays. The Joyous Cookbook includes an abundance of plant-based (vegan and vegetarian), kid-friendly, and allergen-free recipes and options, information on stocking your pantry, and so much more for healthy, joyous meals.
Publication History: Original Trade Paperback
LARGE PLATFORM: Joyous Health blog has 90k unique visitors/350k page views per month, 84k followers on Instagram, 53k+ subscribers on the Joyous Health YouTube channel, 26k followers on Twitter, and 13.7k followers on Pinterest. US audience 45%, Canadian audience 30%. Top cities are Toronto, New York, and London.
ENGAGING SUBJECT EXPERT: Joy is a certified holistic nutritionist and a popular media personality. She has appeared on CTV’s Your Morning, Global News, CBC, Cityline, and has been featured in Flare, Best Health, and the Globe and Mail.
SOLID SALES TRACK: Joyous Health has sold over 40k copies (11k+ in the US, Pintail and Penguin editions combined). Like Joyous Health, this new book has a broad audience.
FORMAT: Affordable OTPB with French flaps. Full colour with food photography throughout.
Paid social ads
New year, new you advertising
Publicity: Tour focus in Toronto and GTA
Additional tour cities based on author travel
National TV media segments (morning shows, The Marilyn Denis Show, The Social, Cityline)
Recipe excerpts and interviews with national food and lifestyle print, online and radio outlets
Hometown launch event in Toronto (TBC)
A Globe and Mail Bestseller
“[The Joyous Cookbook recipes] will you keep you healthy all season long. Not only that, but they’ll all look amazing on your IG feed – win-win!”