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Distributor: Penguin Random House Availability: Available On Sale Date:Dec 31, 2019 Carton Quantity:12 -
Catalogues
Older, but Better, but Older
From the Authors of How to Be Parisian Wherever You Are
By (author):
Caroline De Maigret
By (author):
Sophie Mas
9780525610564
Hardcover
English
General Trade
SELF-HELP / Fashion & Style
Dec 31, 2019
$34.00 CAD
Active 5.84 x 8.3 x 0.98 in | 1.11 lb 272 pages FULL COLOUR THROUGHOUT Appetite by Random House
Active 5.84 x 8.3 x 0.98 in | 1.11 lb 272 pages FULL COLOUR THROUGHOUT Appetite by Random House
- Description
- Author Bio
- Reviews
From the best-selling authors of How to be Parisian, this book delivers the things smart, savvy, fabulous French women think, feel and advise as they hit 40—on life, love and everything else.
Older, but Better, but Older has the playful wit, self deprecation and worldly advice we have come to expect from these best-selling authors, but now it is focused on the French woman’s mindset as she hurtles towards 40. Caroline de Maigret and Sophie Mas are back to amuse you with how they find they are modifying their favorite bad girl behavior as they advise on beauty, love, seduction as well as lifestyle, family, work and living alone.
They are still bohemian iconoclasts saying what you don’t expect to hear. They will tell you things aren’t what they used to be—When a thirty-year-old guy arrives at a party and does not even glance at you; when you wake up feeling great and everyone tells you how tired you look; you know you’re an adult when you’re excited just to go home.
Neuroses vs confidence, resistance vs acceptance, passion vs serenity, de Maigret and Mas, through spirited short stories, capture the different stages of ageing—as nostalgic but modern Parisian women. From the privately absurd to the strangely universal, this book captures moments of everyday life that will make the reader nod, cringe and laugh out loud.
Older, but Better, but Older has the playful wit, self deprecation and worldly advice we have come to expect from these best-selling authors, but now it is focused on the French woman’s mindset as she hurtles towards 40. Caroline de Maigret and Sophie Mas are back to amuse you with how they find they are modifying their favorite bad girl behavior as they advise on beauty, love, seduction as well as lifestyle, family, work and living alone.
They are still bohemian iconoclasts saying what you don’t expect to hear. They will tell you things aren’t what they used to be—When a thirty-year-old guy arrives at a party and does not even glance at you; when you wake up feeling great and everyone tells you how tired you look; you know you’re an adult when you’re excited just to go home.
Neuroses vs confidence, resistance vs acceptance, passion vs serenity, de Maigret and Mas, through spirited short stories, capture the different stages of ageing—as nostalgic but modern Parisian women. From the privately absurd to the strangely universal, this book captures moments of everyday life that will make the reader nod, cringe and laugh out loud.
ICONIC SUBJECT: The French woman is still a subject as iconic as Marilyn Monroe, Grace Kelly, and Princess Di. She is a personality, too, and it seems we cannot get enough information about what makes her exotic, seductive, and forever mysterious.
FRESH TAKE: Funny, self-deprecating and open, these authors tell you what they really think instead of giving you the standard myth. And they do know, because they live the life women everywhere dream of.
AUTHORS: They are highly educated, beautiful, connected, and accomplished polymaths—novelists, journalists, editors, directors, screenwriters, models, music producers, and mothers—they bring a lot of enviable talent to this project.
ACTIVE SOCIAL MEDIA MAVENS: Caroline de Maigret has 106k followers on Twitter and 764k Instagram followers; the How to Be Parisian Instagram account has 126k followers. Celebrities like Kat Dennings, Alexa Chung, Phoebe Tonkin, Paris Hilton, Mira Duma and Kelly Ripa are fans, and bring with them millions more social media followers.
Marketing:
Goodreads giveaways - targeting those who read the first book and similar
Paid Instagram influencers
Create great digital content to bring lessons from book to life
Facebook and Instagram ads
Author promotions on owned channels
Book trailer
Publicity: Align with US tour plans for potential Toronto event
Pitch long lead women’s magazines - Chatelaine, Zoomer, Elle, Hello! in additional to national dailies for interviews
Target additional coverage with CBC Here and Now, Marilyn Denis Show, The Social, CTV Your Morning
Author Website: www.howtobeparisianbook.com
Goodreads giveaways - targeting those who read the first book and similar
Paid Instagram influencers
Create great digital content to bring lessons from book to life
Facebook and Instagram ads
Author promotions on owned channels
Book trailer
Publicity: Align with US tour plans for potential Toronto event
Pitch long lead women’s magazines - Chatelaine, Zoomer, Elle, Hello! in additional to national dailies for interviews
Target additional coverage with CBC Here and Now, Marilyn Denis Show, The Social, CTV Your Morning
Author Website: www.howtobeparisianbook.com
“Older, But Better, But Older is a book to read late at night in one go and then buy for your girlfriends. Peppered with inspirational quotes and comedic anecdotes, it is soulful truth-telling with a wink and a prayer.” – Laura Bailey, Vogue UK
“Neuroses, bon mots, no matter how you come at it, Older is its own Pandora’s Box, a treatise on freedom, self-knowledge, and (variously): learning to be your own best ally, doing good for yourself and others” – Tina Issac-Goize, Vogue
“A witty take on growing older in Older but Better, but Older, in what is a Parisian approach to adulthood.” – Ella Alexander, Harper’s Bazaar
