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    9781401955946 9781401955564 Hardback, $35.99 CAD 9781401955571 Electronic book text, Reflowable, , EPUB, $18.99 CAD
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    Distributor: Random House, Inc. Availability: On Sale Date:Mar 03, 2020 Carton Quantity:24 $23.99 CAD
    $17.99 USD
  • Catalogues

Disrupt-Her
A Manifesto for the Modern Woman
By (author): Miki Agrawal
9781401955588 Paperback, Trade English General Trade BUSINESS & ECONOMICS / Entrepreneurship Mar 03, 2020
$23.99 CAD
Active 6.06 x 9.06 x 0.6 in | 0.89 lb 288 pages Hay House Hay House Inc.
From the co-founder of THINX and hellotushy.com, start-ups collectively valued at more than $150 million, comes DISRUPT-HER, a rallying cry for women to radically question the status quo.

Miki Agrawal has faced patriarchal pushback, fought girl-on-girl hate, ridden the roller coaster of building businesses as a female CEO, and even overcome an attempt to burn her for witchcraft (figuratively).

In order to navigate the complicated—at times maddening—struggles of contemporary femininity, we need an unabashed manifesto for the modern woman that inspires us to move past outrage and take positive steps on the personal, professional, and societal levels.

This manifesto galvanizes us to action in 13 major areas of our lives with as much fire power as possible. These are the credos we live by, the advice we give to friends, the tenets we instill in our companies and peers on a daily basis. Stories of badass female movers and shakers are shared in this book too to give you an extra jolt of “I’ve got this.” It’s a whole body F*CK YES to your work, your love, your relationships, and your mission—while doing it all authentically, unapologetically, and with full integrity.

Strong trend: Books that offer a provocative take on empowered, authentic living continue to hit the shelves and sell well.

High-visibility author: Miki’s business launches have garnered attention in media outlets including Glamour, Forbes, Fast Company, Refinery29, Teen Vogue, Conscious Company, Quartz, and the New York Post.

Miki Agrawal is a serial social entrepreneur. She was the recipient of The Tribeca Film Festival’s Disruptive Innovation Award, she was named 2017 Young Global Leader by the World Economic Forum and Social Entrepreneur of the Year by the World Technology Summit, she was one of INC magazine’s Most Impressive Women Entrepreneurs of 2016 and Forbes’s Top 20 Millennials on a Mission, and she made the cover of Entrepreneur magazine in 2016.

She is the founder of the acclaimed farm-to-table alternative pizza concept called WILD (www.eatdrinkwild.com) with three locations in New York City, one in Guatemala, and more on the way.

She co-founded and built THINX, a high-tech, period-proof underwear brand, and led the company as CEO to Fast Company’s Most Innovative Companies of 2017, helping tens of millions of women period better. She also co-founded Icon, a high-tech pee-proof underwear brand that helps women manage light bladder leakage.

She most recently founded TUSHY (www.hellotushy.com), a company that is revolutionizing the American toilet category with a modern, affordable, designer bidet attachment that both upgrades human health and hygiene and protects the environment from wasteful toilet paper consumption. She and her team are also helping fight the global sanitation crisis by bringing clean latrines to underserved communities in India through their partnership with Samagra.
She is the author of Do Cool Sh*t, a book on entrepreneurship and lifestyle design.

Miki is an identical twin, half-Japanese, half-Indian French Canadian, former professional soccer player, graduate of Cornell University, and proud mama of Hiro Happy.

Author Residence: Brooklyn, NY

Marketing: Hay House will promote with a social media campaign promoting Miki Agrawal and Disrupt-Her that will initially reach an audience of 4.9 million followers. The expected social media reach over the duration of the campaign is 9.8 million followers. Miki’s video on HH FB page received a ton of positive engagement from fans.

Promote the paperback at Miki’s speaking engagements, which have ranged from the Forbes Women’s Summit and the Conscious Capitalism CEO Summit to talks at Harvard, Princeton, Cornell, and Yale.

Spread the word of the paperback release through Miki’s network of influencers and followers, including the Daybreaker community (500k+; her twin sister, Radha, is co-founder).



Author Website: www.mikiagrawal.com

Author Social Media: Facebook Followers: 4.6K+; Instagram Followers: 39K

“In Disrupt-Her, Miki Agrawal invites all us humans to reexamine the beliefs and behaviors that keep us from living a fully expressed and authentic life. If you have ever wondered how to break free of group think and be who you are, read this book. In a world where more of us need to live in a way that adds to goodness, creativity, and innovation, this book is your guide.”
— Mark Hyman, M.D., #1 New York Times best-selling author of Food: What the Heck Should I Eat? and director, Cleveland Clinic Center for Functional Medicine

“Any time a woman says to a system that doesn’t work for her, for her children, for any species or for the planet, No, no way, not gonna, I’ve had it—that way of doing things doesn’t work for me so don’t even think about asking me, I say, ‘You go girl!’ So to Miki Agrawal: ‘You go girl, and please keep going!’”
— Marianne Williamson, #1 New York Times best-selling author of A Return to Love

“An important book written at an important time, Disrupt-Her forces us to question all that is not serving us in our own life and in the greater society. A must-read!”
— John Mackey, co-founder and CEO of Whole Foods Market and author of Conscious Capitalism and The Whole Foods Diet

“I needed to read this. I needed these exact words after a year of feeling like a victim and a blamer who can’t change her life or circumstances. This miracle of writing…is a fucking game changer.”
— Stacy London, editor, activist, stylist, and former co-host of What Not to Wear

“This book is actually a manifesto meant for anyone who is bumping up against the edges of the typical societal mold and wondering if there’s more to life. Miki shows us that if we run toward our authentic selves, indeed, there is.”
— Sophia Bush, actress and activist

“If you want to flip the bird at the Patriarchy and outdated preconceptions, and then shift into your own power, read this book.”
— Ricki Lake, filmmaker and co-creator of The Business of Being Born and Weed the People

“This book shifts our perspective and acts as a forcing function to question what changes we need to make in each of our lives, and how to best act with a sense of urgency.”
— Harley Finkelstein, COO of Shopify and Dragon from Dragons’ Den

“Miki’s book Disrupt-Her is a one-of-a-kind manifesto that takes you by the hand, energetically pulls you away from societal preconceptions, and pushes you toward a life and world of possibility and abundance where you will shout, ‘YES!! I CAN DO ANYTHING!’ Miki lived through all the ups and downs of being a Disrupt-her and emerges with this book and perspective of life that is vulnerable, POWERFUL and contagious. She was born to write this book. Get it and it will change your life.”
— Radha Agrawal, founder and CEO of Daybreaker.com and author of Belong

“Disrupt-Her is a book that will upgrade your mental conditioning and help you rethink your life from top to bottom.”
— Jim Kwik, celebrity brain coach and founder, Kwik Learning

“Disrupt-Her helps you rethink your belief systems, challenge your societal conditioning, and provide tools to live exactly the way you want. It will allow you to create new, up-leveling possibilities for yourself in a fun, engaging, story-driven and research-driven way. Read this book and watch your life shift for the better.”
— Jack Canfield, co-author of Chicken Soup for the Soul and The Success Principles

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