- Author Bio
INSTANT NATIONAL BESTSELLER
“Travel to the land of Couldn’t Be More Timely.”—Margaret Atwood on Lean Out, in the West End Phoenix
“What begins as one woman’s critique of our culture of overwork and productivity ultimately becomes an investigation into our most urgent problems: vast inequality, loneliness, economic precarity, and isolation from the natural world. Henley punctures the myths of the meritocracy in a way few writers have. This is an essential book for our time.”—Mandy Len Catron, author of How to Fall in Love with Anyone
A deeply personal and informed reflection on the modern world—and why so many feel disillusioned by it.
In 2016, journalist Tara Henley was at the top of her game working in Canadian media. She had traveled the world, from Soweto to Bangkok and Borneo to Brooklyn, interviewing authors and community leaders, politicians and Hollywood celebrities. But when she started getting chest pains at her desk in the newsroom, none of that seemed to matter.
The health crisis—not cardiac, it turned out, but anxiety—forced her to step off the media treadmill and examine her life and the stressful twenty-first century world around her. Henley was not alone; North America was facing an epidemic of lifestyle-related health problems. And yet, the culture was continually celebrating the elite few who thrived in the always-on work world, those who perpetually leaned in. Henley realized that if we wanted innovative solutions to the wave of burnout and stress-related illness, it was time to talk to those who had leaned out.
Part memoir, part travelogue, and part investigation, Lean Out tracks Henley’s journey from the heart of the connected city to the fringe communities that surround it. From early retirement enthusiasts in urban British Columbia to moneyless men in rural Ireland, Henley uncovers a parallel track in which everyday citizens are quietly dropping out of the mainstream and reclaiming their lives from overwork. Underlying these disparate movements is a rejection of consumerism, a growing appetite for social contribution, and a quest for meaningful connection in this era of extreme isolation and loneliness.
As she connects the dots between anxiety and overwork, Henley confronts the biggest issues of our time.
TOPICAL, HOOK-Y SUBJECT: From Marie Kondo to The Subtle Art of Not Giving a F*ck, the idea of work-life balance and questioning the status quo to ultimately find happiness is a popular one. Tara Henley, taking a Gretchen Rubin-esque approach, makes herself the guinea pig and test-drives all the different ways to pull back, “lean out,” and regain her life and, ultimately, her happiness.
MILLENNIAL APPEAL: There’s an immediate, natural audience for Lean Out: the growing group of millennials who are actually eschewing the modern day rat race and opting for a simpler, no-frills life.
POP MEMOIR: Tara is a great writer whose wry wit and thoughtful observations teem from the page. Her story, a blend of investigative journalism and intimate memoir, is an absolute page-turner.
SELF-HELP-ISH: Through Tara’s various “experiments,” from escaping the city for rural living and trying life without money, a list of accessible and relatable takeaways emerges, giving readers advice and ideas they can try to implement into their own lives.
WELL-CONNECTED AUTHOR: With over two decades spent as a journalist, Tara has a wide network—one that we can leverage for media and support at on-sale. We will be approaching many of these names for endorsements for the book.
Additional Praise for Lean Out
“Beautifully written, brimming with insight and reassurance—I’m so grateful for this book.”—Olivia Sudjic, author of Exposure
“Provocative and convincing.”—Winnipeg Free Press
Facebook and Instagram lives on Appetite’s channels
Organic and paid influencer mailing
Get author on Instagram and grow platform
Giveaways of advance copies to generate early reads
Advance mailing to trade publications and longlead women’s magazines
Social media campaign via Goodreads pre-publication
Explore opportunities with podcasts such as Dear Sugar, Terrible, Thanks for Asking: The Lively Show and Kind Word
Pitch author to Vox, BuzzFeed and Bustle
Extensive review mailing to outlets such as the Library Journal, Publishers Weeky,
Advance copies mailing to book reviewers including the New York Times
Pitch radio interviews
Publicity: Local media in Vancouver
National media in Toronto
Launch in Vancouver
In-conversation event in Toronto
Pitch to Vancouver Public Library/CBC North by Northwest speaker series
Pitch to Vancouver Writers Fest Incite series
Author Social Media: Twitter: @TaraRHenley (1.5k)
“Lean Out rang so true for me, and gave me the permission I needed to say no to two assignments that normally I would just say yes to—because I’m terrified of missing a single opportunity, of appearing ungrateful, and falling behind. Adrenaline can play a role in keeping us alive, but it’s no way to live. Beautifully written, brimming with insight and reassurance—I’m so grateful for this book.”
–Olivia Sudjic, author of Exposure
“Provocative and convincing.” — Winnipeg Free Press