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Penguin Random House OMNI Drop-ins January 2021

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    Distributor: Random House, Inc. Availability: Available On Sale Date: Mar 16, 2021 Carton Quantity: 24 $22.95 CAD
    $16.95 USD
  • Catalogues

Cherry (Movie Tie-in)
By (author): Nico Walker

ISBN:

9780593315484

Product Form:

Paperback

Form detail:

Trade
Paperback , Trade
English

Audience:

General/trade
Mar 16, 2021
$22.95 CAD
Active

Dimensions:

7.94in x 5.13 x 0.68 in | 0.51 lb

Page Count:

336 pages
Vintage
FICTION / Thrillers / Crime
THE OFFICIAL MOVIE TIE-IN EDITION. Now a major motion picture from Apple TV+ starring Tom Holland, Cherry is a raw, unsparing, and incredibly timely novel about the horrors of war, the harrowing effects of addiction, and the rush of robbing banks. In theaters on February 26, 2021 and exclusively on Apple TV+ March 12.

A young medic returns from deployment in Iraq to two things: the woman he loves and the opioid crisis sweeping across the Midwest. Soon deep in the thrall of heroin addiction, he arrives at what seems like the only logical solution: robbing banks. Written by a singularly talented, wildly imaginative debut novelist, Nico Walker’s Cherry is a bracingly funny and unexpectedly tender work of fiction straight from the dark heart of America.

MAJOR MOTION PICTURE: Cherry is now a major motion picture starring Tom Holland (Spider-Man: Far from Home) and Ciara Bravo (A Teacher). Directed by the Russo Brothers (Avengers: Endgame) and distributed by Apple TV+, hype is building around the film nationally and internationally. 

MOVIE BUZZ: Within 24 hours of its release, Cherry’s official trailer garnered over 1m views on YouTube; in less than a week, it has over 7.5m views and more than 150k engagements on social media. The film has already been covered by Entertainment Weekly and Vulture. 

STAR POWER: Tom Holland has over 40m Instagram followers and, as Spiderman, is instantly recognizable. His fanbase is not only enormous, but voracious, and is sure to want more from the story he plays out.

FOR THE RUSSO BROTHERS, IT’S PERSONAL: The Russo Brothers are responsible for Avengers: Endgame, the highest grossing movie of all time. Cherry is their first movie since. In an interview with Variety, they say: “We responded very strongly to [Cherry]…We felt a strong connection to the setting and the experiences [Walker] was talking about, particularly the opioid addiction.”

NEW COVER: Our cover will feature Tom Holland and tie into the movie artwork. It will appeal to Holland’s audience and catch the attention of fans of the film.

APPLE+ AWARDS PUSH: Apple’s studio has launched a major marketing campaign for the movie—including billboards on Sunset Boulevard—and is quickly establishing the film as an early Oscar contender.

NATIONAL BESTSELLER: Cherry debuted on the NYT Hardcover Fiction list, reached No. 2 on the Los Angeles Times bestseller list.

AUDIENCE: Cherry was always going to appeal to a younger audience with its profanity, violence, and sexiness. With Tom Holland as the star, we’re diving deeper into this demographic, and will bridge the novel’s dark story and Holland’s fanbase.

AUTHOR: He’s out of jail and recently did a viral interview for Interview Magazine.

Nico Walker is originally from Cleveland. Cherry is his debut novel.

Illustrator Hometown: Cleveland, Ohio

Marketing: Co-promotion with AppleTV

Social media promotion



Publicity: Major National Media (book and film)

Features & Interviews

Cherry is a profane, raw, and harrowingly timely account of the effects of war and the perils of addiction.” —Entertainment Weekly



“A raw coming-of-age story in reverse…. Cherry touches on some of the darkest chapters of recent American history.” —The New York Times



“Aptly compared to Jesus’ Son and Reservoir Dogs, [Cherry] is a devastating example of art imitating life.” —Esquire

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