On Instagram, #astrology has approximately 4 million posts and #zodiac has 3 million.
Astrology apps are on the rise. The Sanctuary app, which offers a monthly one-on-one consultation with an astrologer, has been described as “Uber for astrological readings.” Another, Co-Star, lets people download and compare their birth charts.
The popularity of astrology and zodiac websites has risen considerably over the last few years; a typical horoscope post on the Cut (a site focused on fashion and trends for a millennial audience) received 150% more hits in 2017 than in 2016.
The Atlantic suggests that astrology helps people cope with stress and find some stability in life.
In 2017, Nicholas Campion, writing for The Conversation, reported that in a study he carried out, 70% of mostly male students aged 18 to 21 read a horoscope column once a month.
In the US, the number of young people practicing Wicca (witchcraft) has risen from around 8,000 in 1990 to 1.5 million today, with the popularity of astrology rising as a result (Newsweek, November 2018).
An introduction to astrology, with thorough guides to calculating, drawing, and interpreting a birth chart.
A detailed chapter on how to put astrology into action to enhance relationships, ambition and career opportunities, leisure, health, and psychological motivation.
A guide to the stars and planets at work, such as the aspects of the moon and sun.
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