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Kingston Imperial Fall 2021

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Trap Kitchen: Mac N' All Over The World
Bangin' Mac N' Cheese Recipes from Around the World
By (author): Malachi Jenkins By (author): Roberto Smith Foreword by: Snoop Dogg Contributions by: Kathy Iandoli
Malachi Jenkins , Roberto Smith ,

Foreword by :

Snoop Dogg ,

Contributions by :

Kathy Iandoli

ISBN:

9781954220263

Product Form:

Hardcover
Hardcover
English

Audience:

General/trade
May 24, 2022
$34.95 CAD
Forthcoming

Dimensions:

9.13in x 7.28 in | 0.81 lb

Page Count:

128 pages

Illustrations:

PHOTOS
Kingston Imperial
COOKING / Individual Chefs & Restaurants
Foreword by Snoop Dogg
 
A collection of 50 delicious worldwide mac n’ cheese recipes from two chefs who have graduated from paper to cloth napkins. With Mac N’ All Over The World, the Trap Kitchen franchise goes global.


Three years after the release of their first cookbook Trap Kitchen: Bangin’ Recipes From Compton and a whirlwind of success later, former rival gang members turned famous chefs Malachi “Spank” Jenkins and Roberto “News” Smith are back with a second serving. Trap Kitchen: Mac’N All Over The World will combine the soul of macaroni and cheese from the heart of Compton with the flavors of regions around the world. From a business that started selling plates through their living room window via Instagram ads to now having multiple food trucks and even a brick and mortar store, Mac’N All Over The World continues where the first cookbook left off, inspiring people from all walks of life to follow their passion no matter what the odds are. And following a year like 2020, the message hits that much harder. It’s not just Jenkins and Smith whose lives changed since the last cookbook, either; they’ll explain how platinum-selling, Grammy nominated rapper Roddy Ricch went from delivering plates for Trap Kitchen just a few years ago to now being one of their most frequent customers. And of course, mac n’ cheese is his favorite - much like a lot of Trap Kitchen’s celeb clientele. Just like last time, the cookbook will take another deep dive into the journey of Trap Kitchen’s growth since they first made their mark in the literary world.

Sequel in Trap Kitchen cookbook series.

First book was named by Time Out on their 2018 best-of cookbooks list.

Matthew McConaughey featured Trap Kitchen on his “Talk Turkey” series.

Includes noteworthy rapper Roddy Ricch (Twitter: 2.7M, Instagram: 6.4M, TikTok: 4.5M)

Focuses on American classic meal: macaroni and cheese.

Malachi Jenkins and Roberto Smith are childhood friends from neighboring rival gangs, brought together by their two passions: food and girls. Today, they are the cofounders and owners of Trap Kitchen. The underground culinary experience was completely fueled off Instagram. Their colorful past has made them media darlings, having appeared on the Today show, Martha & Snoop’s Potluck Dinner Party, VICE, Fox 11 News, and BET.

Having worked in some of New York’s finest kitchens, from Le Bernadin to Rouge Tomate to Momofukko, over a decade in the New York restaurant scene has culminated in a versatile cooking style which reflects contributor Nicholas Porcelli’s training in Asian, new American, and classical French cuisines.

Author Residence: Los Angeles, California

Author Hometown: Los Angeles, California

Marketing: National television appearances

National/Regional NPR campaign

National Review and Media Appearances, including morning shows, NPR, op-eds, and print features

National Online Interviews, Reviews, and Blog Coverage

Targeted social media and blogger campaign

Active on Instagram: 288k Followers

Active on Facebook: 65k Likes

Food and spirits radio interviews and giveaways

Advertising and giveaways on major food and lifestyle sites and blogs

Advertising in select food and spirits magazines and journals

Author events and interviews out of New York, Los Angeles

Amazon, Facebook and Instagram advertising targeting the author’s followers, news media, and comp authors

Promotion on NetGalley and Goodreads.com

Virtual Author Tour

Targeted email marketing

Early Reader Review Campaign

Bookseller Outreach

Author Website: www.trapkitchen.com



Publicity: National Radio Tour

celebrities caught on to the food craze. Tyrese was an early client…now…star-studded clientele including Justin Bieber, Dave Chappelle, Chris Brown, Common, Tyga, Kylie Jenner, Kendall Jenner, Ice Cube, Anthony Anderson, Kanye West, Kim Kardashian, Post Malone, The Roots”… - Billboard

“The Best Los Angeles cookbooks of 2018”- This.. cookbook is anything but conventional - Time Out

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