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Kingston Imperial Fall 2021

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  • Other Formats

    9781954220195 EPUB
  • Sales Rights

    For sale with exclusive rights in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CA CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Random House, Inc. Availability: Not yet available On Sale Date: Jun 07, 2022 Carton Quantity: 20 $38.99 CAD
    $29.99 USD
  • Catalogues

Black Mixcellence
A Comprehensive Guide to Black Mixology
By (author): Tamika Hall By (author): Colin Asare-Appiah

ISBN:

9781954220188

Product Form:

Hardcover
Hardcover
English

Audience:

General/trade
Jun 07, 2022
$38.99 CAD
Forthcoming

Dimensions:

9.13in x 7.38 in | 0.81 lb

Page Count:

144 pages

Illustrations:

PHOTOS
Kingston Imperial
COOKING / Beverages / Alcoholic / Bartending & Cocktails
Bringing tasty drink recipes from some of the most renowned mixologists and stories of the historical impact of Black people in Mixology, Black Mixcellence is the go-to drink guide for any wine and spirits connoisseur.

Black Mixcellence: A Comprehensive Guide to Black Mixology is a tribute to  the contributions of Black and Brown mixologists to the spirits and mixology industries.   Many pivotal events in the history of mixology have been ushered in by the contributions of African-American men and women.   These moments have opened doors and laid the foundation for brands and companies to flourish. This book features stories about some of the industry’s most notable trailblazers. Whether it was entrepreneurship, education or a “famous first,” the featured mixologists have all contributed to the industry to make an impact in their own ways. This collective of mixologists and their signature cocktails represent different parts of the globe. There will be connections to important inventions and milestone moments by African Americans in the bartending industry weaved in between their stories.

The book contains 70 cocktail recipes for a unique, one-of-a-kind craft cocktail experience that readers can enjoy at home.



The featured mixologists discuss everything from their first shift behind the bar to walking into a bar and seeing Obama seated to how they’ve evolved into owning their own businesses and even liquor brands.



The book gives Black mixologists a platform in an industry where they have otherwise been ignored, for years.



Some of the history weaved throughout the book includes the presence of Black mixologists during the early 19th century, how popular brands were formed with the help of slaves, and how a group of Black mixologists came together to support their advancement and build a foundation for others to succeed.

    Tamika Hall is a mom, freelance writer & content strategy manager. She has created editorial content and marketing strategies for The Vitamin Shoppe, Mass Appeal, The Examiner, Mommynoire/MadameNoire, stupidDOPE.com, ICONIX, and Yellowbrick.co. She wrote branded content for a variety of brands including Bacardi, Maker’s Mark, PepsiCo, Anheusur-Busch, and Viniq. At Yellowbrick, she launched the program’s editorial blog site and co-created the curriculum for the Hospitality and Tourism Industry Essentials online course with NYU’s Jonathan Tisch Center of Hospitality. She currently resides in NYC’s Lower East Side.
    Colin Asare-Appiah, has worked with numerous spirit brands, celebrity chefs, cocktail bars and industry experts across the globe. He starred in the “The Cocktail Kings” on the DISCOVERY Channel where he traveled around the world creating bespoke cocktails to reflect their destinations. In his current role, Colin oversees fostering brand advocacy for the Bacardi USA Brand Portfolio. His expertise and spirits knowledge has been featured in Imbibe, Complex, WSJ, TIME and Cocktail Lovers Magazine to name a few. Colin currently resides in Brooklyn, NY with his wife and sons.

Author Residence: Brooklyn, New York

Author Hometown: Brooklyn, New York

Marketing: National television appearances

National/Regional NPR campaign

National Review and Media Appearances, including morning shows, NPR, op-eds, and print features

National Online Interviews, Reviews, and Blog Coverage

Targeted social media and blogger campaign

Food and spirits radio interviews and giveaways

Advertising and giveaways on major food and lifestyle sites and blogs

Advertising in select food and spirits magazines and journals

Author events and interviews out of New York, Los Angeles

Amazon, Facebook and Instagram advertising targeting the author’s followers, news media, and comp authors

Promotion on NetGalley and Goodreads.com

Virtual Author Tour

Targeted email marketing

Early Reader Review Campaign

Bookseller Outreach

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