- Author Bio
The story of the pandemic is the story of women. This riveting narrative offers an account of COVID-19, reminding us of women’s leadership and resilience, reflecting back hope and humanity as we all figure out a new normal, together.
Throughout history, men have fought, lost, and led us through the world’s defining crises. That all changed with COVID-19. In Canada, women’s presence in the response to the pandemic has been notable. Women are our nurses, doctors, PSWs. Our cashiers, long-haulers, cooks. In Canada, women are leading the fast-paced search for a vaccine. They are leading our provinces and territories. At home, they are leading families through self-isolation, often bearing the responsibility for their physical and emotional health. They are figuring out what working from home looks like, and many of them are doing it while homeschooling their kids. Women crafted the blueprint for kindness during the pandemic, from sewing masks to kicking off international mutual-aid networks. And, perhaps not surprisingly, women have also suffered some of the biggest losses, bearing the brunt of our economic skydive.
Through intimate portraits of Canadian women in diverse situations and fields, Women of the Pandemic is a gripping narrative record of the early months of COVID-19, a clear-eyed look at women’s struggles, which highlights their creativity, perseverance, and resilience as they charted a new path forward during impossible times.
Story Locale: All provinces and territories
AUTHOR IN HER WHEELHOUSE: Lauren is a talented writer whose reporting has often focused on feminism. She is the ideal author for this book, with future books to write, and we are thrilled to be publishing her.
INSIGHTFUL AND INTIMATE: The stories in this book offer insight into a multifaceted subject in a very accessible, intimate, and human way.
UPLIFTING AND TIMELY: The book will celebrate women’s leadership, and will become only more timely as society grapples with the challenges women are facing.
FEMALE AUDIENCE: Frontline workers whose experiences are captured in this book will want to read this.
Marketing: US Plans:
-Longlead trade outlets for early reviews
-Send to women’s magazines for review coverage
-Author interviews, op-eds or excerpts in dailies and popular websites
-Radio and podcast interviews
-Social adverting around publication
Praise for Lauren McKeon:
“[Lauren McKeon’s] vital, keenly insightful work is a must-read.”—Booklist