• By the co-author of our Guides for the Prairie Gardener series, Sheryl Normandeau
• Recipes for the lesser-known prairie berries: sea buckthorn, haskap, saskatoons, currants, sour cherries, and chokecherries, all of which have been gaining popularity in prairie gardens (which Sheryl would know, as a master gardener), and of course there’s those who love to forage for these berries every year.
• 65 recipes for everything from meat, poultry, fish, vegetable and grain, desserts, baked goods, beverages, and preserves—these are practical, tasty, and simple recipes to use them in, especially for home cooks with tight budgets and busy schedules
• Because these berries have traditionally been found more in the “wild” than in the garden, there are very few recipes specifically for these types of berries
• Includes dietary guide and substitutions for gluten-free, nut-free, vegetarian, vegan and dairy free alternatives.
• No photography, 45+ linocut illustrations based on amateur photos of each recipe
• Includes instructions for how to make and process jams and jellies, tips for storing and drying berries, and guidelines for successful foraging
• These berries grow in the wild from western Ontario to BC and in the Yukon, and are often foraged for—will appeal to anyone with nostalgic memories of foraging for wild berries

Sheryl Normandeau is a life-long gardener, and holds a Prairie Horticulture Certificate and a Sustainable Urban Agriculture Certificate. She is a freelance writer specializing in gardening writing with hundreds of articles published. She is a regular contributor The Gardener for Canadian Climates, The Prairie Garden Annual, Herb Quarterly, and many more. She lives in Calgary.

Media + Publicity:

• Print features, excerpts, and review coverage in PostMedia (Edmonton Journal, Calgary Herald, Saskatoon StarPhoenix, Regina Leader-Post), Globe and Mail, Cherry Bombe, Canadian Living, Zoomer, WestJet Magazine, Prairie Books NOW, Western Living
• Broadcast interviews and coverage on CBC Saskatchewan, CBC Manitoba, CBC Calgary – Homestretch, CBC Alberta, Eat North Variety Pack
• Outreach to bloggers and podcasts: Slow Food Canada, Food Bloggers of Canada, The Magpie Kitchen, A Canadian Foodie, Eat Live Travel Write, Sweetsugarbean, Life Without Lemons
• Social Media Strategy for all channels (IG, FB, Twitter):
  • Pre-pub: Cover reveal on TWE, one month announcement, one week announcement
  • Upon publication: On-sale Announcement, recipe excerpts showcasing different berries (one for each), giveaway on TWE
• Promote local tourism and staycations through Tourism Saskatchewan, Travel Manitoba, local prairie berry farms
• Partner with Prairie Berries
• Giveaway and promotion via social media and 49th Shelf

Marketing + Promo:

• National, regional, and subject-specific print features, excerpts and review coverage
• Social media campaigns, blogger outreach, digital collateral for online use
• Outreach to subject-specific organizations, markets and festivals
• Outreach to travel and tourism organizations
• Festival appearances
• Excerpts available
• Electronic blads

Marketing + Promo Deliverables:

• Electronic Galley
• Press release
• Poster
• Post cards
• Social media images / banners

BISAC Codes:

• CKB035000 | COOKING / Specific Ingredients / Fruit
• NAT045020 | NATURE / Ecosystems and Habitats / Plains and Prairies

BISAC Regional Themes:

• 4.0.2.1.0.0.0 Prairies

BISAC Merchandising Themes:

• EV084 | EVENT / Spring
• EV086 | EVENT / Summer
• HL010 | HOLIDAY / Christmas
• HL130 | HOLIDAY / Mother's Day
• TP054 | TOPICAL / Gift

“I’m so excited to have a book focused on some of my favourite prairie ingredients—haskaps! Sea buckthorn! Saskatoons! Chokecherries! Sheryl provides direction on how to identify, harvest, store and preserve them all, followed by a plethora of useful recipes, from cakes to cocktails. And I love the illustrations so much I want to tear them out and hang them on my kitchen wall—perhaps I need a second copy!” —Julie Van Rosendaal, cookbook author and food columnist for the Globe & Mail and CBC Radio’s The Calgary Eyeopener