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ECW Press Fall 2021 Trade

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  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail

    Distributor: Jaguar Book Group Availability: Not yet available Excluding:Sep 21, 2021 On Sale Date:Oct 12, 2021 Carton Quantity:1 $24.95 CAD
  • Supply Detail

    Distributor: BTPS Availability: Not yet available Excluding:Sep 21, 2021 On Sale Date:Oct 12, 2021 Carton Quantity:1 $19.95 USD
  • Catalogues

A Helluva Life in Hockey
A Memoir
By (author): Brian McFarlane
9781770415447 Paperback, Trade English General Trade SPORTS & RECREATION / Hockey Toronto Oct 12, 2021
$24.95 CAD
Forthcoming 6.25 x 9.25 in 384 pages 70 70 photographs, colour ECW Press

A captivating memoir from Canada’s foremost hockey historian and a beloved NHL commentator

It’s been 85 years since Brian McFarlane first laced a pair of skates and tested the black ice on a tiny pond. And then he discovered the joy of hockey. Ultimately, there would be grade school hockey, high school hockey, junior hockey, college hockey, and, miraculously, two decades with the NHL Oldtimers anchoring his life. He was the rank amateur playing on a line with the Big M and Norm Ullman, facing off against icons like Gordie Howe and Ted Lindsay at Maple Leaf Gardens — even scoring a goal. He suited up at the Montreal Forum, elbow-to-elbow against John Ferguson, before thousands of fans. (There was even a stint with the Flying Fathers who ordained him a “Bishop” after a hat trick.) Off the ice, in 1960, McFarlane was the first Canadian to be a commentator on CBS’s coverage of the NHL. He also survived 25 years of Hockey Night in Canada — despite confrontations with Punch Imlach, Harold Ballard, Bobby Hull, and Eddie Shack. Now, in this revealing autobiography, he remembers it all. For Brian McFarlane, it has been a helluva life in hockey.

Short Description


A charming and nostalgic memoir by the former and much loved Hockey Night in Canada broadcaster, creator of Peter Puck, and beloved hockey author, Brian McFarlane.


Sales and Market Bullets



  • Hockey Hall of Famer Brian McFarlane is an expert on the sport and a broadcasting legend. In this book, he shares how Hockey Night in Canada was cemented as a national tradition.

  • Since 1968, McFarlane has written over 90 books on hockey, selling over 1.3 million copies.

  • A former Junior A player and All-American center at St. Lawrence University, McFarlane faced off against the likes of the late Jean Béliveau. He still holds several St. Lawrence scoring records, including most career goals (101). For 17 seasons, he played with the NHL Oldtimers — the squad’s only amateur.


Audience



  • 25-65 year-old hockey fans

  • Gift buyers (especially for Father’s Day)

  • Biography and memoir readers

  • Nostalgic fans of the history of Canadian hockey

Brian McFarlane is known as Canada’s foremost hockey historian. For three decades, he served as a host and commentator on Hockey Night in Canada. Before that, he became the first Canadian to work on U.S. hockey telecasts when he was employed by CBS in 1960 and did most of his interviews on skates. In the ’70s, he worked on the NBC telecasts and introduced the world to the beloved cartoon character Peter Puck. In 1995 he was inducted into the media section of the Hockey Hall of Fame and in 2020 he was appointed to the Order of Canada. He lives in Stouffville, Ontario.

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