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Taste Canada 2021

Mandy's Gourmet Salads
Recipes for Lettuce and Life
By (author): Mandy Wolfe By (author): Rebecca Wolfe By (author): Meredith Erickson
Mandy Wolfe , Rebecca Wolfe , Meredith Erickson


Appetite by Random House



Product Form:



General Trade
Jul 07, 2020
$35.00 CAD


10.78in x 8.52 x 0.9 in | 2.63 lb

Page Count:

256 pages
Appetite by Random House
COOKING / Courses & Dishes / Salads
#1 BESTSELLING COOKBOOK! An overwhelmingly gorgeous cookbook ideal for summer living, packed with simple and delicious recipes for salads and more!

There’s nothing a Mandy’s salad can’t fix. Want an explosion of color, texture, flavor and fabulousness? Look no further. Inside the pages of this stunning cookbook (and the Mandy’s restaurants it’s named after) lies everything you need to take your salad game from a meh-maybe, to wooooah, baby!!

Mandy’s gourmet salads are a jewel of Montreal’s (jam-packed) food scene. What started as a 3ft counter at the back of Mimi & Coco clothing store is now an 8 location success story, with ongoing expansion in every direction. Behind Mandy’s are the irresistable Wolfe sisters, Mandy and Rebecca. Mandy is in charge of menu inspiration and creation; Rebecca leads the design of all their restaurant locations. More is more is the mantra for both: more colour, more texture, more vibrancy, more life!

In Mandy’s Gourmet Salads, Mandy and Rebecca talk you through how to create their coveted salads at home, including easy prep steps for essential ingredients, how to mix their famous dressings, and how to combine flavours and textures to create a salad masterpiece. Also inside are recipes for Mandy’s nutritious, filling and fantastic grain bowls (for those who want a bit more sustenance) as well as chapters dedicated to smoothies and sweets (sharing Mandy’s famous chocolate chip cookie recipe for the first time…). Perfectly timed for fresh summer living, Mandy’s Gourmet Salads is a feast, for the eyes as well as the tastebuds!

    GROWING BRAND: 8 locations in Montreal, 1 location in Toronto, 4,000 salads a day, 1.5 million salads a year!!! Mandy’s is a brand on the up and UP.

    MEDIAGENIC AUTHORS: As the charismatic hearts, souls and faces of the brand, sisters Mandy and Rebecca Wolfe appear frequently in local and national media.

    SOCIAL MAVERICKS: Mandy’s has become synonymous with great food and high style: their Instagram account has over 50k followers

    GORGEOUS, ECLECTIC, VIBRANT DESIGN: More is more!! Utterly packed with stunning photography, original graphics, patterns and vibrant colours that perfectly complements the unique style of Mandy’s restaurants.

    MORE THAN SALADS: Readers may come for the salads, but will find so much more to love: hearty grain bowls, super smoothies and divine desserts!

MANDY and REBECCA WOLFE are the founders and creative minds behind Mandy’s. Mandy is the company’s creative food director and head chef, while Rebecca works as the brand manager and designs each of the restaurant locations. Together they founded the charity The Welcome Collective, an organization that welcomes asylum seekers to Canada. Both live in Montreal: Rebecca in Westmount with her husband and three children, and Mandy in Little Burgundy with her husband and four kids.

MEREDITH ERICKSON is the co-author of the bestselling Joe Beef cookbooks, among many others. Her first solo cookbook, Alpine Cooking, is published in Fall 2019. Her work has appeared in publications including The New York Times, Elle, Saveur, Monocle and Lucky Peach.

Author Residence: Montreal, Canada

Author Hometown: Montreal, Canada

Marketing: Book announcement + cover reveal on social

Pre-order campaign

Book trailer

In store collateral - postcards, posters, other swag

Influencer mailings with salad dressing, great packaging

Owned channel social promotion

Facebook ads

Instagram ads (from their account)

US Plans: 

Target parenting media including magazines and websites for review and excerpts

Influencer campaign

Facebook promotion

Publicity: Tour cities: Montreal and Toronto

National review mailing

Pitch for interview features and excerpts with food media

Pitch for in-person food segments with national broadcast media and regional media based on tour cities

Montreal launch event at on-sale leveraging the authors’ restaurant

Author Website: www.mandys.ca

Author Social Media: Instagram: @mandysalads (30k), @ericksonmeredith (3k) Twitter: @MandysSalads

"The Montreal salad shop’s first cookbook isn’t just about how to artfully compose the perfect salad: it’s the story of two sisters and a shared love of good food." — Chatelaine

“With brightly coloured photos of greens, bowls and sweets practically popping off the pages, Mandy’s Gourmet Salads will inspire summer picnics, BBQs and much more.” — HELLO!

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