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Taste Canada 2021

Eating Out Loud
Bold Middle Eastern Flavors for All Day, Every Day
By (author): Eden Grinshpan
Eden Grinshpan


Penguin Canada



Product Form:



General Trade
Sep 01, 2020
$35.00 CAD


10.25in x 7.68 x 0.92 in | 2.38 lb

Page Count:

272 pages


Penguin Canada
COOKING / Regional & Ethnic / Middle Eastern
Gourmand World Cookbook Award - Celebrity Chefs - In English 2020, Winner Taste Canada Food Writing Awards – Regional/Cultural Cookbooks 2021, Winner
Discover a playful new take on Middle Eastern cuisine with more than 100 fresh, flavorful recipes.

“Finally! Eden Grinshpan is letting us in on her secrets of her healthful and deliriously delicious cooking.”—Bobby Flay

Eden Grinshpan’s accessible cooking is full of bright tastes and textures that reflect her Israeli heritage and laid-back but thoughtful style. In Eating Out Loud, Eden introduces readers to a whirlwind of exciting flavors, mixing and matching simple, traditional ingredients in new ways: roasted whole heads of broccoli topped with herbaceous yogurt and crunchy, spice-infused dukkah; a toasted pita salad full of juicy summer peaches, tomatoes, and a bevy of fresh herbs; and babka that becomes pull-apart morning buns, layered with chocolate and tahini and sticky with a salted sugar glaze, to name a few.

For anyone who loves a big, boisterous spirit both on the plate and around the table, Eating Out Loud is the perfect guide to the kind of meal—full of family and friends eating with their hands, double-dipping, and letting loose—that you never want to end.

MEDIA-SAVVY AUTHOR: Eden has spent years in front of TV cameras, and is the current host of Top Chef Canada.

A BOLD NEW VOICE: With her Israeli background and fun, fresh energy, Eden is the new young face of Middle Eastern cooking. Her striking passion, endearing sincerity, and playful, encouraging approach make these beloved, traditional techniques accessible for a new generation who value both bold flavors and ease in the kitchen.

HOT CUISINE: As seen in the recent immense popularity of Yotam Ottolenghi and Samin Nostrat, Middle Eastern cooking continues to see a massive boom. Eden brings this cuisine back to the home in a delicious, unpretentious way.

CANADIAN CONNECTION: Born and raised in Toronto, Eden visits her hometown frequently, to spend time with her family and film Top Chef Canada.

PAPER-OVER BOARD PACKAGE: Features bright, mouthwatering photography from Aubrie Pick (whose recent works includes Cravings, Giada’s Italy, and The Skinnytaste Air Fryer Cookbook).

EDEN GRINSHPAN is a chef, food personality, and the current host of Top Chef Canada. After earning her culinary degree at Le Cordon Bleu in London, Eden found herself chasing big flavours around the world, cooking in restaurants, and eating her way across Europe, India, Southeast Asia, and of course Israel, from which her family hails. She conceptualized, produced, and hosted Eden Eats, her first culinary travel show for the Cooking Channel. Her career in television sparked, Eden then went on to host and judge a multitude of television shows, including Log On and Eat with Eden Grinshpan and Chopped Canada. Eden lives in Brooklyn with her husband, Ido, and their daughter, Ayv.

Collaborator RACHEL HOLTZMAN has worked on bestselling books with clients ranging from personalities such as Kate Hudson, Tiffani Thiessen, and Alicia Silverstone; to chefs such as Paul Kahan, Stephanie Izard, and Grant Achatz; to

forward-thinking brands such as Moon Juice, Sakara Life, and The Home Edit.

Author Residence: Brooklyn, NY, USA

Author Hometown: Toronto, Canada

Marketing: Cover reveal and pre-order push

Instagram advertising

Boosted posts on author’s channels

Partnership with Food Network

Partnership with Parallel and other Israeli businesses in Canada

Publicity: Pitch for women’s magazines and online media

Pitch for top level national broadcast media: The Social, Marilyn Denis, Your Morning etc.

Large scale event with UJA and TBD based on Eden’s partnerships and avail abilities (ie Toronto LIfe), potential restaurant partnership

Author Website: edeneats.com

Author Social Media: @edengrinshpan (109k followers on Instagram)

Eating Out Loud oozes Eden’s culinary perspective and overall hotness. From the Tahini Caesar to Lemony Mejadra with Extra, Extra-Fried Shallots, she brings new life to everyday dinner staples, making them unique to her experience and fresh to our senses.”
—Antoni Porowski, bestselling author of Antoni in the Kitchen

“Cooking a recipe from Eating Out Loud is like flooding your kitchen with sunlight! The energy, warmth, and deliciousness this cookbook exudes is infectious and instantly puts me in a good mood. Eden’s food is seductive, unfussy, superfresh, and always flavour forward. Just like her! I’d happily bask in its glow from morning ’til night . . . and sop up every drop!”
—Gail Simmons, food expert, TV host, and author of Bringing It Home

“This is the cookbook you won’t be able to put down, can cook out of every day, and comes from the heart and soul of the stunningly talented Eden Grinshpan. Deciphering the flavours and techniques of the Levant? Sure. Delicious recipes? Absolutely. And this book does more than that, taking inspiration from Eden’s childhood, where the kitchen was a safe place to express herself and passing that gift on to the readers and home cooks.”
—Andrew Zimmern, traveler, chef, writer, and teacher

“I have always said that my next culinary adventure would be to dive into the foods of the Middle East. Learning a new cuisine can be intimidating, but what I love about this book is that Eden gives you the basics of typical ingredients, sauces, and flavour combinations to get you started and then turns them on their head to provide her own modern and fresh approach that leaves you wanting to explore every dish in the book.”
—Missy Robbins, chef and owner of Lilia Ristorante and Misi; cofounder of Grovehouse

Eating Out Loud is the kind of cookbook that you will actually use!! It will inspire you at the farmers market, get messy in your kitchen, and make you laugh on the couch. Eden has written a book about her life, which revolves around family, heritage, and glorious food. Bravo, dude.”
—Michael Solomonov, chef of Zahav

“Eden is one of the most vivacious people in the food world and these recipes match her personality 100 percent. If you’re looking for more flavour and fun in the kitchen, Eating Out Loud is your perfect guide.”
—Kerry Diamond, founder of Cherry Bombe and author of Cherry Bombe: The Cookbook

“This book is a total party! These recipes are so colorful and vibrant that the flavours practically jump off of the page, right along with Eden’s magnetic personality. If you’re ever in need of a reason to get excited in the kitchen, just open up this book to literally any page.”
—Molly Yeh, TV host and author of Molly on the Range

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