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Taste Canada 2021

The BC Wine Lover's Cookbook
Recipes & Stories from Wineries Across British Columbia
By (author): Jennifer Schell Foreword by: John Schreiner
Jennifer Schell ,

Foreword by :

John Schreiner


Appetite by Random House



Product Form:



General Trade
Jun 23, 2020
$35.00 CAD


10.3in x 8.3 x 1 in | 2.68 lb

Page Count:

288 pages


Appetite by Random House
COOKING / Regional & Ethnic / Canadian

Discover the vineyards, valleys, islands, deserts—and kitchens—of BC’s Wine Country in this collection of recipes, tour ideas, menus and more.

Take a tour through beautiful British Columbia with award-winning cookbook author and winemaker Jennifer Schell. The BC Wine Lover’s Cookbook shares family stories and recipes from 53 top wineries located across the province—from the verdant, rolling fields of the Okanagan and Fraser Valley, to the misty coastlines of Vancouver Island, and beyond.

Meet the winemakers of BC wine country and take a seat at their table to share dishes that evoke the multicultural heritage of BC’s wine industry. From tourtière to turkey moussaka and Michelle’s Panna Cotta to Nana’s Roast Caribou, these recipes have been lovingly handed down through the generations—on handwritten recipe cards, on creased and spattered pages, sometimes by word of mouth. And don’t forget the wine! Each recipe is accompanied by a pairing suggestion from the winery’s cellars. Whether you are perched on Naramata Bench or tucked up at home, this is a cookbook to read and to inspire.

THE PERFECT WINE LOVER’S GIFT: A definitive and entertaining guide to BC’s wine offerings.

HIGH PROFILE WINERIES: Features both smaller hidden gems and celebrated, award-winning labels such as Mission Hill Winery, Burrowing Owl Estate Winery, Nk’Mip Cellars, Quail’s Gate Estate Winery, and Fort Berens Estate Winery. Most of the wineries have tasting rooms and retail shops where they can sell the book.

THE ULTIMATE GUIDE FOR WEEKEND TRIPS: With an April publication date, the book will be out just in time for summer road trip season. Contains recommendations and itineraries for incredible travel experiences through some of BC’s most picturesque regions.

WELL-CONNECTED AUTHOR: After years as a wine writer, wine-maker, and active member of the Okanagan food and wine commnity, Jennifer has deep connections to everyone in the BC wine world. John Schreiner will be contributing a foreword.

AWARD-WINNING POTENTIAL: Jennifer’s previous cookbook series, The Butcher, The Baker, The Wine & Cheese Maker, won a gold IPPY award for Best Regional Non-Fiction, two Gourmand awards, and were shortlisted for a Taste Canada award.

FUN, FRESH DESIGN: With a clean, up-to-date design featuring original line illustrations, this is a wine book that will appeal to all ages and generations.

JENNIFER SCHELL is a food and wine writer, photographer and co-owner of Schell Wines. She is the author of the award-winning The Butcher, the Baker, the Wine and Cheese Maker series of books (shortlisted for Taste Canada Awards, winners of two Gourmand Awards and a gold medal at the IPPY Awards), and former editor of Food & Wine Trails Magazine. She is co-producer of the Garagiste North Wine Festivals (a celebration of the small lot wineries in BC).

Jennifer was born and raised on an apple orchard in East Kelowna, BC. She is a committed advocate for her community, and was co-founder of the Kelowna chapter of Soup Sisters. Jennifer is a passionate ambassador for BC farming, as well as the province’s food and wine industries, and has provided a creative lens to them for over a decade.

Author Residence: Kelowna, BC

Marketing: Produce hard materials and social media assets for key winery partners

Partner with Special Markets team to send out print materials, email outreach to all wineries

Promotion on author and Appetite’s social channels

Publicity: Target Vancouver Radio and TV including CBC Radio Cooking Club, CKNW The Simi Sara show, Global Weekend, BT, CTV and CBC Our Vancouver.

Engage local print media – dailies, magazines, and syndication – including outlets like Western Living, TASTE, Vancouver Sun and Georgia Straight.

Target travel magazines including En Route, Westjet Magazine.

Series of regional events at wineries in the book.

Partner with Fairmont Pacific Rim on event at Botanist.

Feast of Fields dinner series

Wine festivals and craft fairs.

Visa Infinite

Author Website: jenniferschell.com

Author Social Media: Instagram (2.6k), Twitter (2.2k): @jenniferschell8

“A focused, compelling journey through 53 wineries in British Columbia. Discover the diverse families who are making their dreams come true by producing top-quality, world-class wine. This friendly, well-conceived cookbook has a strong sense of place, and detailed, useable “insider” recipes from the wineries. A must-read!”
—Sid Cross, co-founder of The Chefs’ Table Society of BC

“Each page of this book is proof that there is a story in every bottle, and each offers an intimate glimpse into the BC wine landscape—along with mouthwatering locally and culturally inspired recipes. It is a brilliant snapshot of the bounty of BC and what drew us all here in the beginning. Bravo.”
—Daenna Van Mulligen, The Wine Diva

“Jennifer has done a wonderful job capturing the essence of each of the wineries she features and the families behind them. I feel like I’ve been invited to dine with them! There are about 350 wineries in BC, and this cookbook whets my appetite to discover more.”
—Howard Soon, award-winning winemaker & recipient of the Order of Canada

“As broadcasters, we have had the pleasure of working with BC wineries for decades. Jennifer Schell’s cookbook with seasonal menus, engaging winemaker profiles and weekend getaways takes precedence over all similar guides. Pour a glass of wine and head to the kitchen to toast what makes British Columbia unique in the world of wine."
—Anthony Gismondi and Kasey Wilson, BC Food + Wine Radio BNN Bloomberg 1410

The BC Wine Lover’s Cookbook offers a vibrant, informative and delightfully candid snapshot of BC’s blossoming wine scene. Jennifer Schell’s taste-filled odyssey through every region brings the genuine hospitality of BC’s wine families right into your kitchen. Packed with recipes, as well as helpful pairing tips and touring ideas!”
—Tim Pawsey, hiredbelly.com

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