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Taste Canada 2021

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The Bite Me Balance Cookbook
Wholesome Daily Eats & Delectable Occasional Treats
By (author): Julie Albert By (author): Lisa Gnat
Julie Albert , Lisa Gnat

Imprint:

Appetite by Random House

ISBN:

9780525610540

Product Form:

Paperback

Form detail:

Trade
Paperback , Trade
English

Audience:

General Trade
Oct 06, 2020
$32.00 CAD
Active

Dimensions:

10in x 8.06 x 0.86 in | 2.63 lb

Page Count:

344 pages

Illustrations:

FULL COLOUR THROUGHOUT
Appetite by Random House
COOKING / Courses & Dishes / General
Ditch diets forever because The Bite Me Balance Cookbook, chock full of easy, healthy recipes (and occasional treats), is sure to help you get (and stay) in your happy pants.

When the number one question you are asked is, “How do you eat dessert and still do up your pants?” you know that you have to share your answers. Enter Bite Me sisters Julie Albert and Lisa Gnat, the saucy siblings who have said buh-bye to the fad diet world, forced the food police into early retirement, and figured out the secret to waist management: moderation. While this mindful approach to eating is neither sexy nor a magic bullet, it works—and for a lifetime at that.

In The Bite Me Balance Cookbook, Julie and Lisa whip up 138 delicious, easy-to-follow recipes for breakfast and brunch, lunch, weeknight dinners, and special gatherings. No matter your challenge (you want healthy food that’s scrumptious and satisfying, your friends are gluten-free, your mother-in-law’s coming to dinner, your kids are famished and need to eat NOW) The Bite Me Balance Cookbook has you covered. Packed full of helpful tips and tricks, a wide array of foolproof recipes (75% healthy, 25% butter!) to suit every occasion, and belly laughs with these tell-it-like-it-is sisters, this book is guaranteed to set you up for success in the kitchen and at the table.

The Bite Me Balance Cookbook is what you’ve been waiting for: an approachable, fun, and funny roadmap to guide you towards a perfect healthy and happy balance.

ANTI-DIETS ARE HERE TO STAY: Readers are bombarded with fad diets and it’s exhausting. This book will provide the antidote with its smart, grounded, and reliable advice that has stood the test of time.

ENGAGED FOLLOWING: Julie and Lisa have built their “Bite Me” community around food and fun. Today, their website (bitememore.com) draws well over 40k visitors every month, their weekly newsletter has 8.5k subscribers, and their Bite Me Influencer Network of over 700 content creators across Canada reaches approximately 35 million. They will leverage this network to promote this book.

CONNECTED AUTHORS: They have relationships with Food 52, The Feed Feed, Oprah Magazine, and the Female Founder Collective, as well as with food personalities such as Gail Simmons. They also have a column on Huffington Post Canada, have been named Gusto TV food influencers, and have a presence on Zoomer.

Julie Albert and Lisa Gnat are the perfectly balanced (one’s sweet, the other salty) sisters behind the popular blog Bite Me More, bestselling cookbooks Bite Me, Bite Me Too, and Lick Your Plate, and digital agency Bite Me Creative. Julie attended McGill University, Keio University in Tokyo, and Ryerson School of Journalism. She lives in Toronto with her husband and three kids. Lisa studied Pastry Arts at George Brown College and ran a successful baking business before she started writing cookbooks. She lives five blocks away from Julie in Toronto with her husband and three kids.

Author Residence: Toronto, ON

Author Hometown: Toronto, ON

Marketing: Large scale mailing to authors’ network of foodies

Boosted book trailer from author’s FB, Instagram carousel ads

Holiday healthy cookbooks campaign

New Year New You priority title in January

Work with their corporate sponsors



Publicity: Pitch for National broadcast and morning shows including The Social, Marilyn Denis, Your Morning

Recipe excerpts in food, health, and lifestyle outlets

Large scale author-organized launch

Events with brand partners based on opportunities



Author Website: www.bitememore.com

Author Social Media: @bitememore - Facebook: 60.8k | Pinterest: 18.4k | Instagram: 11.5k | YouTube: 5.3k | Twitter: 3k
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