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October 2021 Biography & Autobiography

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  • Other Formats

    9781954220041 Electronic book text, EPUB
  • Sales Rights

    For sale with exclusive rights in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CA CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Random House, Inc. Availability: Not yet available On Sale Date: Dec 21, 2021 Carton Quantity: 21 $38.99 CAD
    $29.99 USD
  • Catalogues

Complex Presents Dummy Boy
Tekashi 6ix9ine and The Nine Trey Gangsta Bloods
By (author): Shawn Setaro

ISBN:

9781954220027

Product Form:

Hardcover
Hardcover
English

Audience:

General/trade
Dec 21, 2021
$38.99 CAD
Forthcoming

Dimensions:

8.25in x 5.5 in | 1.25 lb

Page Count:

320 pages

Illustrations:

PHOTOS
Kingston Imperial
BIOGRAPHY & AUTOBIOGRAPHY / Music
The story of one of the most controversial figures in all of hip-hop history, Dummy Boy tells the tale of Tekashi 6ix9ine and his meteoric rise to fame.

In tracing Danny “Tekashi 6ix9ine” Hernandez’s life from Bushwick to the heights of the rap scene, Complex reporter Shawn Setaro illuminates the story of the young rapper who forged an alliance with a notorious street gang to bolster his image and boost his internet clout. Before long, Tekashi’s antics and affiliations caught up with him, leading to a major police investigation that tore apart his team and saw him squarely behind bars, facing a life in prison. A thrilling true crime narrative set in the contemporary hip-hop world, Dummy Boy draws on dozens of exclusive interviews with collaborators, associates, and witnesses, to provide a detailed account of the most beguiling and intriguing story in modern music. More than a biography, Dummy Boy is an American crime story, a critical examination of internet trolling in the Trump era, and an exploration of the long-running connection between rap, gangs, and police in New York City.

Complex Network is a marketing partner for this book, with strong support on site and social media.

Complex is active on Instagram: 8 Million Followers

Complex is active on Facebook: 6 Million Followers

Complex is active on Twitter: 2.4 million followers

Tekashi 6ix9ine is active on Instagram: 23 Million Followers.

Tekashi 6ix9ine is active on Facebook: 3.2 Million Followers.

Tekashi 6ix9ine is active on Twitter: 806k Followers.

The hip-hop element will bring music lovers eager to read.

The true crime element will bring true crime enthusiasts to the book, as well as those intrigued by gang culture.

A major podcast on Spotify has already released: Infamous: The Tekashi 6ix9ine Story

TV series on the horizon in 2021: Showtime Network’s“Supervillain” a three-episode docuseries.

A reporter at Complex, Shawn Setaro has written for The Atlantic, Vibe, The Source, GQ, and Forbes, and was the writer and reporter on the Spotify/Complex podcast Infamous: The Tekashi 6ix9ine Story, hosted by Angie Martinez. Prior to Complex, Setaro worked for Genius.com and hosted The Cipher, a podcast featuring interviews with 250 legendary figures in hip-hop. Dummy Boy is his first book.

Author Residence: Brooklyn, NY

Author Hometown: East Windsor, NJ

Marketing: Major online advertising campaign including Complex and legal sites such as AbovetheLaw.com

Complex social media posts on Instagram: 8 Million Followers

Complex social media posts on Facebook: 6 Million Followers

Complex social media posts on Twitter: 2.4 million followers

Podcast advertising on The Daily (NYTimes.com)

Amazon, Facebook and Instagram advertising targeting the author’s followers, news media, and comp authors

Promotion on NetGalley and Goodreads.com

National Review and Media Appearances, including morning shows, NPR, op-eds, and print features

National Online Interviews, Reviews, and Blog Coverage

Political and Current Events Press and Media

Virtual Author Tour

Potential NPR & Spotify Partnerships

Online marketing outreach

Targeted email marketing

Tie-in to Showtime Documentary series media coverage

Early Reader Review Campaign

Bookseller Outreach

Blog Outreach

Email Marketing Campaign



Publicity: National Radio Tour

“Setaro’s understanding of Tekashi 6ix9ine is unparalleled. His comprehensive reporting on Tekashi’s rise and fall, and what this says about fame today, is richly developed with sharp-witted prose.” 

— Victoria Bekiempis, reporter, Vulture, The Guardian, The New York Times



“In this riveting account, Shawn brings rigorous research and startling insight to bear, giving us a meticulous portrait not just of 6ix9ine but the larger forces and tensions that shaped both him and our frenzied celebrity culture.”


Adam Mansbach, #1 New York Times bestselling author of Go the Fuck to Sleep and Rage Is Back. 



“The world gawks at Tekashi 6ix9ine. But Shawn Setaro gives the viral rap star something he needed but never really had: true attention. Setaro rivets us, but with a different telling of Tekashi’s story, with dogged reporting, vivid prose, and surpassing empathy.”

Dan Charnas, author of The Big Payback: The History of the Business of Hip-Hop



”Shawn Setaro tells Tekashi 6ix9ine’s convoluted story with compassion, honesty and precision…and without sensationalism or condescension. A fascinating and – believe it or not – educational read.“

Joseph Schloss, Author of Making Beats: The Art of Sample-Based Hip-Hop and Foundation: B-Boys, B-Girls & Hip-Hop Culture in New York.



Shawn Setaro unravels the twisted tale of hiphop’s troll king, through a relentless investigation of New York’s dark underbelly. He is an unlikely connoisseur of Brooklyn’s gang culture, and his work is roadmap for all of us media tourists dropping in for a view.“ Vikram Gandhi, Director, ’69: The Saga of Danny Hernandez’



”Setaro’s book is an unexpectedly thoughtful examination of a mostly unredeemable individual. And it raises a number of fascinating questions. Perhaps most important of all: Who’s worse, the villain himself, or those who enable, amplify or consume his villainy?“ 

Zack O’Malley Greenburg, author of We Are All Musicians Now



”Calling Tekashi 6ix9ine a controversial figure would be an understatement. Of all the deep dives constructed around the story of Hip-Hop’s Least Favorite Snitch, Shawn Setaro’s exhaustive and empathetic reporting is the only text worth reading." - Dylan Green, Contributing Editor, Pitchfork and host of the ’Reel Notes’ podcast

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