- Author Bio
Even the classics aren’t safe as Ghouliana sets her sights on these Monsterpieces in the latest edition of the bestselling coloring book series!
Fan-favorite Ghouliana lets her artistic apparitions loose in the halls of the museum to reimagine the world’s most famous works of art in Volume 6 of the bestselling Beauty of Horror series. Be on the hunt for all of the lost, historic items she’s dropped along the way, such as Van Gogh’s Ear, Venus Di Milo’s arms, Renoir’s Pipe, Warhol’s wig, Salvador Dali’s mustache, and more! Use your colors and creativity to turn these intricate, hand-drawn masterpieces into Famous MONSTERpieces!
While coloring over 80 pages of detailed, hand-drawn designs, be sure to help Ghouliana find all the ghastly memorabilia and easter eggs hidden throughout. The Beauty of Horror 6: Famous Monsterpieces features the original size (10“ x 10”) and double-sided format that fans love!
Publication History: TR original
The Beauty of Horror series has sold more than 300,000 copies worldwide
Join Ghouliana in Book 6, featuring twisted takes on iconic works of art, like Da Vinci, Magritte, Picasso and more, which are sure to appeal to a huge fanbase of art culture aficionados
Timed perfectly for the Halloween 2022 season with marketing activations including a new video trailer, media profiles on Alan Robert and the series, gift guide inclusion, and digital advertising campaigns
Previous trailer garnered 7M+ views on YouTube
Coloring books, crafting, and DIY projects have continued to trend up throughout 2021
The Beauty of Horror and creator Alan Robert continue to expand the fanbase and interest in the series with continued marketing and publicity outreach to engaged fans
Alan Robert is the creator of several critically-acclaimed graphic novels: Wire Hangers, Crawl to Me (in development to become a motion picture), Killogy, The Shunned One (2017), and The Beauty of Horror, a bestselling series of horror-themed adult coloring books. Robert is also well known as the bassist/songwriter for the hard rock group Life of Agony for over two decades. A Brooklyn native, Alan’s journey as a comic book creator began at the School of Visual Arts in New York City, where he attended on a scholarship and studied cartooning under legendary Thor comic writer/artist Walt Simonson.
Author Residence: Mountainside, NJ
Author Hometown: Brooklyn, NY
Marketing: Targeted online advertising campaign including search and display advertising featuring product photography and process pages
Targeted social media advertising campaign
Promotion on creator Alan Robert’s hugely popular social media channels and website
Convention and trade show promotion: ALA Annual 2022, San Diego Comic-Con 2022, New York Comic Con 2022, and more
Promotion through IDW social media channels; 350k followers, 20M+ impressions
Inclusion in Direct-to-consumer Newsletter (100,000 unique and engaged fans)
Line-wide promotional efforts including a downloadable sampler
Publicity: Advance BLAD mailing to media and buyers
Publicity coverage in pop culture, entertainment, and horror media
Coverage in coloring, crafting, and DIY blogs and social media sites
Author Website: thebeautyofhorror.com
Author Social Media: @arobert
“Scary fun.”—The Wall Street Journal
“Alan Robert has exploded the twee profile of the adult coloring book trend with The Beauty of Horror, an extraordinary collection of deeply unsettling images that’s been a best seller for weeks.”—GQ
“Alan Robert is the absolute master of the horror coloring book genre….I don’t think I need to buy anymore books now…this is my absolute favorite of his, and probably my absolute favorite of all coloring books that I have!”—Colour with Claire YouTube Channel
“Always mesmerizing. I never want the Beauty of Horror series to end.”—Villain Media