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ECW Press Fall 2022 Trade

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  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail

    Distributor: Jaguar Book Group Availability: Not yet available Expected Ship Date: Sep 20, 2022 On Sale Date: Oct 11, 2022 Carton Quantity: 1 $24.95 CAD
  • Supply Detail

    Distributor: BTPS Availability: Not yet available Expected Ship Date: Sep 20, 2022 On Sale Date: Oct 11, 2022 Carton Quantity: 1 $19.95 USD
  • Supply Detail

    Distributor: Turnaround Availability: Not yet available Expected Ship Date: Sep 20, 2022 On Sale Date: Oct 11, 2022 Carton Quantity: 1 $16.99 GBP
  • Catalogues

Dinner on Mars
The Technologies That Will Feed the Red Planet and Transform Agriculture on Earth
By (author): Lenore Newman By (author): Evan D. G. Fraser
Lenore Newman , Evan D. G. Fraser

Imprint:

ECW Press - Toronto

ISBN:

9781770416628

Product Form:

Paperback

Form detail:

Trade
Paperback , Trade
English

Audience:

General Trade
Oct 11, 2022
$24.95 CAD
Forthcoming

Dimensions:

8.5in x 5.5 in

Page Count:

256 pages

Illustrations:

9 9 illustrations, black and white
ECW Press
TECHNOLOGY & ENGINEERING / Food Science / General
Cultural studies: food and society|Social forecasting, future studies|Food and beverage technology
British Columbia
  • Short Description
When two food geeks, who also like sci-fi, imagine how to feed a colony on Mars, they also discover how food production on planet Earth can and must change.

From Impossible Burgers to lab-made sushi, two witty, plugged-in food scientists explore leading-edge AgTech for the answer to feeding a settlement on Mars — and nine billion Earthlings too

Feeding a Martian is one of the greatest challenges in the history of agriculture. Will a Red Planet menu involve cheese and ice cream made from vats of fermented yeast? Will medicine cabinets overflow with pharmaceuticals created from engineered barley grown using geothermal energy? Will the protein of choice feature a chicken breast grown in a lab? Weird, wonderful, and sometimes disgusting, figuring out “what’s for dinner on Mars” is far from trivial. If we can figure out how to sustain ourselves on Mars, we will know how to do it on Earth too. In Dinner on Mars, authors Fraser and Newman show how setting the table off-planet will supercharge efforts to produce food sustainably here at home.

For futurists, sci-fi geeks, tech nuts, business leaders, and anyone interested in the future of food, Dinner on Mars puts sustainability and adaptability on the menu in the face of our climate crisis.

Sales and Market Bullets



  • TWO FOOD AND SCI-FI GEEKS IMAGINE HOW TO FEED A COLONY ON MARS: Through this thought experiment, Newman and Fraser discover how food production on planet Earth can and must change.

  • TRENDING: How likely is it that countries begin announcing research into producing food on Mars? Quite! This book has its finger on the pulse of the new technology.

  • NPR SCIENCE FRIDAY BOOK CLUB PICK: Newman’s previous book, Lost Feast, was chosen as an NPR Science Friday Book Club pick, sparking discussion nationwide.

  • FANTASTIC PROMOTERS:
    • Authors are popular and admired commentators on food issues; both have been featured on NPR, and both are social media natives. Newman has advised governments on food policy and sustainability.
    • Evan D.G. Fraser has written over 50 op-eds for a range of publications, including CNN and the Guardian, and wrote two popular non-fiction books about food and food security. He has co-produced and co-hosted for the CBC podcast Ideas, has a web video with over 600,000 views, and has 10K Twitter followers.



Audience



  • For foodies, natural history buffs, environmentalists

  • Readers of Michael Pollan

  • Readers of Billion Dollar Burger and Clean Meat

  • Fans of WIRED

  • People interested in molecular gastronomy

  • Listeners of NPR’s Science Friday

Lenore Newman is the Canada Research Chair in Food Security and the Environment at the University of the Fraser Valley. She is the author of the acclaimed Speaking in Cod Tongues: A Canadian Culinary Journey and the award-winning Lost Feast: Culinary Extinction and the Future of Food. She divides her time between Vancouver and Roberts Creek, BC.

Evan D.G. Fraser is the Director of the Arrell Food Institute at the University of Guelph. He is the author of Beef: The Untold Story of How Milk, Meat, and Muscle Shaped the World and Empires of Food: Feast, Famine, and the Rise and Fall of Civilizations. He lives in Guelph, ON, with his wife and three children.

“Feeding a human colony on the Red Planet would be a staggering challenge. But the technologies we’d use there could help humanity vastly improve how we produce food here — on Earth — providing more nutrition more fairly with far less damage to our planet’s essential natural systems than today’s food technologies. This is a wonderfully creative and entertaining book that’s packed with vital insights on every page. Newman and Fraser are master storytellers, and in Dinner on Mars they offer a feast of science, foresight, history, and imagination that satisfies our hunger for hope in a time of crisis.” — Thomas Homer-Dixon, Executive Director, Cascade Institute, author of Commanding Hope: The Power We Have to Renew a World in Peril

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