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ECW Press Fall 2022 Trade

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  • Sales Rights

    For sale with exclusive rights in: WORLD
  • Supply Detail

    Distributor: Jaguar Book Group Availability: Not yet available Expected Ship Date: Sep 06, 2022 On Sale Date: Sep 27, 2022 Carton Quantity: 1 $24.95 CAD
  • Supply Detail

    Distributor: BTPS Availability: Not yet available Expected Ship Date: Sep 06, 2022 On Sale Date: Sep 27, 2022 Carton Quantity: 1 $19.95 USD
  • Catalogues

Quack Quack
The Threat of Pseudoscience
By (author): Dr. Joe Schwarcz
Dr. Joe Schwarcz

Imprint:

ECW Press - Toronto

ISBN:

9781770416581

Product Form:

Paperback

Form detail:

Trade
Paperback , Trade
English

Audience:

General Trade
Sep 27, 2022
$24.95 CAD
Forthcoming

Dimensions:

8.25in x 5.5 in

Page Count:

256 pages
ECW Press
SCIENCE / Chemistry / General
Chemistry|Biology, life sciences|Popular medicine and health|Diets and dieting, nutrition
Montreal
  • Short Description
A fun, fast-paced, and evidence-informed exploration of outrageous claims, “alternative” therapies, and “miracle cures” such as juice cleanses, detoxes, ear candling, raw water, and more. In a world filled with misinformation and twisted science, this is a must-read.

Let the one and only Dr. Joe battle pseudoscience and cast a life preserver out to all those drowning in a sea of misinformation

“Ultimately, the author successfully demonstrates how claims should be queried and analyzed before they are accepted.” — Library Journal

We are in a crisis. A tsunami of misinformation and disinformation is threatening to engulf evidence-based science. While quackery — loosely defined as the spread of false “knowledge,” often accompanied by various versions of “snake oil” — is not a novel phenomenon, it has never posed as great a threat to public health as today. COVID-19 has unleashed an unprecedented flurry of destructive information that has fueled vaccine hesitancy and has steered people toward unproven therapies. Conspiracy theorists have served up a distasteful menu of twisted facts that create distrust in science.

In Quack Quack, Dr. Joe Schwarcz, who has been battling flimflam for decades, focuses on the deluge of anecdotes, cherry-picked data, pseudoscientific nonsense, and seductive baseless health claims that undermine efforts to educate the public about evidence-based science. The wide scope of the topics drawn from past and present aims to cast a life preserver to people drowning in a sea of misinformation.

Sales and Market Bullets



  • DISCOVER THE TRUTH ABOUT:
    • detoxing
    • smelling salts
    • ear candling
    • raw water
    • herbal remedy Essiac
    • alternative cancer therapies
    • Miracle Mineral Solution
    • graviola supplements
    • organic juice regimes
    • … and much more


  • DYNAMIC SPEAKER: Dr. Joe Schwarcz is the host of The Dr. Joe Show on Montreal's radio station CJAD 800, director of McGill University’s Office for Science and Society, and a popular lecturer at the university.

  • DR. JOE SCHWARCZ HAS BEEN TRANSLATED INTO A DOZEN LANGUAGES: complex Chinese, simplified Chinese, German, Hungarian, Italian, Japanese, Korean, Italian, Portuguese, Russian, Spanish, and Turkish.


Audience



  • Dr. Joe fans

  • Fans of Bill Nye, Neil deGrasse Tyson, I Fucking Love Science

  • Those who love reading about bad science debunked

Dr. Joe Schwarcz is the director of McGill University’s Office for Science and Society, which has the mission of separating sense from nonsense. He hosts a radio show, appears on television, writes a regular newspaper column, and has authored 18 bestsellers. Dr. Joe is also an amateur magician and lives in Montreal, QC.

“In his latest book, Quack Quack, Joe Schwarcz provides what can best be described as an encyclopedia of pathological science, past and present. He counterpoints his background as a clever amateur magician with his duty as a science commentator. When conventional medicine offers no hope for a terrible illness, we all will look anywhere for anything. Joe’s own experience makes him no exception. But in the end, we must remain rational, something that online echo chambers have made more difficult. Joe’s twenty-five rules for dealing with information and misinformation could well be printed on a wide bookmark for this book (and others) as a continuing reminder for us all to remain alert.” — Ben Selinger, Emeritus Professor of Chemistry, Australian National University

“In his usual inimitable fashion, Joe Schwarz weaves tales of pseudoscience and quackery, showing how modern quackery is very similar in many ways to quackery from decades and even hundreds of years ago. The details change, but the core concepts behind quackery tend to remain disturbingly the same, as do the sales techniques. It’s an informative and entertaining read for anyone interested in recognizing quackery when they see it.” — David H. Gorski, Professor of Surgery, Wayne State University School of Medicine

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