MULTI-PLATFORM PROMOTION: Johnson has partnered with major organizations and outlets to drive sales of this new book. Highlights include a Microsoft-sponsored Wonderland podcast in the four months leading up to publication to drive pre-orders, a special TED documentary built around the book and timed to its publication, and the second season in 2017 of the PBS documentary series that made Steven Johnson and How We Got to Now household names.
A PATTERN OF IMMEDIATE SUCCESS: How We Got to Now debuted at #4 on the New York Times bestseller list before the PBS series tied to the book even aired. The release of the new book is timed to maximize sales from holiday gift giving and major media coverage.
BEAUTIFUL PACKAGE: As in How We Got to Now, the ideas in this book are illustrated with full-color photographs and paintings throughout.
APPEALING NEW ARGUMENT: This isn’t just a How We Got to Now sequel or tie-in. While the PBS series will borrow content from the book and mention it in the opening credits, Wonderland stands on its own with an exciting new thesis, revealing how our pursuit of pure entertainment has always been a major driver of innovation.
“A house of wonders itself…. Wonderland inspires grins and well-what-d’ya-knows” —The New York Times Book Review
“A rare gem…. Our illogical, enduring fascination with play remains one of life’s great mysteries. That is precisely what makes the subject so fascinating, and Wonderland such a compelling read.” —The Washington Post
“The parade of humanity Johnson presents in this lively (and generously illustrated) work leads us to the reassuring conclusion that history is often made not by nerds in lab coats, but by ingenious humans hankering for more intriguing ways to pass the time.” —O, The Oprah Magazine
“Johnson’s writing derives its appeal from his ability to illuminate complex ideas in unpretentious language…Johnson’s prose is nimble, his knowledge impressive…Wonderland is original and fun, as well it should be, given the subject.” —The San Francisco Chronicle
“Wonderland brims with…tidbits, memorable moments, and bits of information that light up the mind….[Johnson] surprises and delights as he traces the path of how various objects of fun and fancy—mechanized dolls, follies, and music boxes—drove advances." —The Boston Globe
“Mr. Johnson’s narrative is crammed with elegantly told vignettes from the history of ideas…. The book is full of excellent facts.” —The Wall Street Journal
“Johnson…provides a compelling counterintuitive argument that the Industrial Revolution, democracy, and the computer age were all driven by diversions and appetites that historians too often ignore.” —Kirkus (starred review)
“In an entertaining and accessible style, he takes tangents that arrive at sometimes startling conclusions, like a magician practicing misdirection…Johnson connects the dots in a way that sheds new light on everyday concepts.” —Publishers Weekly (starred review)
“Johnson is a master storyteller, weaving disparate elements together into a rich and seamless tapestry of technology and human history.” —Booklist (starred review)
“An engaging survey full of unexpected connections that readers of a historical or sociological bent will find particularly riveting.” —Library Journal