UPDATED NEW EDITION: this edition, celebrating the 10th anniversary of the classic business memoir, will update the story of Patagonia to include the past decade, which has been transformative and successful for this revolutionary company. It includes a new chapter, revisions throughout, and a new four-color photo insert.
MAJOR MEDIA: Yvon Chouinard is in very high demand and will do major media and selected events for this new edition.
POWER OF PATAGONIA: Patagonia will promote the book on their website, in catalogues, retail stores, and via their extensive social media platforms. This book represents the soul of the company, the core of their brand identity, and they couldn’t be more all in here.
NEW INTRODUCTION: this edition includes a new preface by activist and filmmaker Naomi Klein.
"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel
"For everyone who is alternately outraged and depressed by the wave of greed that has been the hallmark of corporate America in the twenty-first century, there is a name that inspires hope: Yvon Chouinard. . . . Unique and compelling." —San Francisco Chronicle
"Chouinard's biography, Let My People Go Surfing, reveals a fascinating and colorful character . . . . For all of our sakes, it seems the responsible thing for companies to do is follow Chouinard's ascent." —USA Today
"No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing." —Dave Foreman, The Rewilding Institute