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Penguin: Adult Hardcover & Trade Paperback Fall 2016

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  • Other Formats

    9781101992531 Electronic book text, EPUB 9781524752101 Downloadable audio file, $23 CAD
  • Reading Levels

    Lexile measure: 1200L
  • Sales Rights

    For sale with exclusive rights in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CA CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date:Sep 06, 2016 Carton Quantity:24
  • Catalogues

Let My People Go Surfing
The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
By (author): Yvon Chouinard Foreword by: Naomi Klein
9780143109679 Paperback , Trade English General/trade Sep 06, 2016
$29.00 CAD
Active 6.46 x 9.43 x 0.75 in | 1.25 lb 272 pages 16-PAGE 4/C PHOTO INSERTS (ON TEXT STOCK) Penguin Two Penguin Books
BUSINESS & ECONOMICS / Management
An updated and expanded edition of a modern business classic

As a child, Yvon Chouinard moved with his father, a French Canadian blacksmith, to Southern California with little English and less money. Today his company, Patagonia, earns more than $600 million a year and is a beacon and benchmark for sustainable capitalism. This is the amazing story of a young man who found escape by scaling the world’s highest peaks, of an innovator who used his father’s blacksmith tools to fashion equipment that changed climbing forever, and of the entrepreneur who brought doing good and having a blast into the heart of a business. Updated throughout and featuring a new chapter about the company’s leadership in environmental activism over the last decade, during which Patagonia’s business also quadrupled in size, Let My People Go Surfing brings this amazing story of ethical entrepreneurship up to the present day. The new edition, printed on 100% recycled paper, also debuts a new four-color photo insert and a preface from filmmaker and activist Naomi Klein.

UPDATED NEW EDITION: this edition, celebrating the 10th anniversary of the classic business memoir, will update the story of Patagonia to include the past decade, which has been transformative and successful for this revolutionary company. It includes a new chapter, revisions throughout, and a new four-color photo insert.

MAJOR MEDIA: Yvon Chouinard is in very high demand and will do major media and selected events for this new edition.

POWER OF PATAGONIA: Patagonia will promote the book on their website, in catalogues, retail stores, and via their extensive social media platforms. This book represents the soul of the company, the core of their brand identity, and they couldn’t be more all in here.

NEW INTRODUCTION: this edition includes a new preface by activist and filmmaker Naomi Klein.

Yvon Chouinard is founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. In 1964, he produced his first mail order catalog, a one page mimeographed sheet containing advice not to expect fast delivery during climbing season. He built pitons at first, but when he realized the damage they were doing to the rock climbs he loved, he stopped making them, retooled, and started producing and selling chocks which didn’t damage the rocks. Business grew slowly until 1972 when Chouinard added rugby shirts to his catalog and his clothing business took off.

In the late 1980s, Patagonia’s success was such that Chouinard considered early retirement. However, he decided to continue directing Patagonia’s course, in part to use the company to inspire and implement solutions to the environmental crisis. As part of this goal, Patagonia instituted an Earth Tax, pledging 1% of sales to the preservation and restoration of the natural environment. In 2001, Chouinard, along with fly fisherman Craig Mathews, started 1% For The Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations. Chouinard spends much of his time in the outdoors and continues to help guide Patagonia works.

Author Residence: Ventura, CA

Marketing: Promotion 

Cross Promotion with Patagonia 

Social Media Outreach 

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Publicity: Publicity Plans:

National Print / Off-the-Book-Page Features

National Radio Satellite Tour

Select Events

Online / Blog Outreach

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel

"For everyone who is alternately outraged and depressed by the wave of greed that has been the hallmark of corporate America in the twenty-first century, there is a name that inspires hope: Yvon Chouinard. . . . Unique and compelling." —San Francisco Chronicle

"Chouinard's biography, Let My People Go Surfing, reveals a fascinating and colorful character . . . . For all of our sakes, it seems the responsible thing for companies to do is follow Chouinard's ascent." USA Today

"No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing."Dave Foreman, The Rewilding Institute

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