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Food & Drink - July 2022

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    9781628601367 EPUB
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    Distributor: Random House, Inc. Availability: Not yet available On Sale Date: Oct 31, 2023 Carton Quantity: 14
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Plant Forward
100 Bold Recipes for a Mostly Healthy Lifestyle
By (author): Richard Blais By (author): Jazmin Blais
Richard Blais , Jazmin Blais

Imprint:

Victory Belt Publishing

ISBN:

9781628601350

Product Form:

Paperback

Form detail:

Trade
Paperback , Trade
English

Audience:

General / adult
Oct 31, 2023
$49.95 CAD
Forthcoming

Dimensions:

10in x 8.04 x 0.73 in | 2.11 lb

Page Count:

304 pages
Victory Belt Publishing
COOKING / Health & Healing / Weight Control
Next Level Chef co-star and Bravo’s Top Chef All-Stars winner Richard Blais and his wife, Jazmin, deliver 100 bold & stylish recipes that cast veggies in the starring role on your plate.

In their new book, Plant Forward, the Blaises open their kitchen to show you how they eat and maintain healthy habits when the TV cameras are off. Using humor and heart, Richard details how he found his path to health by moving meat to the side in favor of a more plant-centric diet. He teams up with Jazmin to show you how to have fun with cooking, taking produce to an entirely new level without having to abandon meat or dairy entirely—think Zucchini al Pastor and Carrot Hotdogs!

Each chapter focuses on a particular veggie or category of plant foods, from cauliflower to greens to tomatoes to whole grains, showcasing many of the diverse ways in which it can be prepared. The recipes feature Blais’s creative signature style but remain approachable for time-strapped individuals and families. With this array of innovative flavor combinations and flexibility, get ready to embark on the ultimate cooking and eating adventure.

Sample Recipes:

  • Tomato and Watermelon Poke
  • Jerk Cauliflower Steaks
  • Potatostones
  • Broccoli Top Pesto with Kale and Whole Wheat Spaghetti
  • Zucchini Fritters with Parmesan
  • Carrot Osso Bucco with Polenta
  • The Blended Mushroom Burger
  • Eggplant and Chickpea Samosas
  • Anytime Almond Biscuits

Plant Forward is complete with full-color photos, pantry upgrades, and the Blais cheat sheet—a weekly guide to staying on track.

Learn how to achieve balance and fall in love with cooking again with the Blaises. Whether you are a seasoned chef yourself or a humble home cook, Plant Forward will help you achieve your healthy eating goals and challenge culinary norms with one of America’s most dynamic and inspiring foodie couples.



    Blais has been very open about his struggles with weight loss and health—this book includes an in-depth account of how he lost weight and kept it off, providing the reader with inspiration and a roadmap for their own success



    Creative, upscale recipes Blais is known for



    Primarily plant-based with a small amount of animal protein—this model is trending upward



    For home cooks or seasoned professionals



    Blais is a well-known personality with many large platforms to promote his book

Richard Blais
Richard is a successful chef, restaurateur, James Beard Award–nominated cookbook author, and television personality. After graduating from the Culinary Institute of America, he went on to train at some of the world’s most esteemed restaurants, including The French Laundry, Daniel, Chez Panisse, and El Bulli. He then relocated to Atlanta, Georgia, where he established Trail Blais, a forward-thinking culinary consulting group that has designed and launched popular eateries across the country, including multiple locations of Flip Burger Boutique in the Southeast and Juniper & Ivy and The Crack Shack restaurants in San Diego, Los Angeles, and Las Vegas. Blais’s debut cookbook, Try This at Home: Recipes from My Head to Your Plate, was a finalist for a James Beard Foundation Award. Widely recognized from Bravo’s Top Chef series, Richard was the winner of the inaugural Top Chef All-Stars season. Currently, he co-hosts FOX’s Next Level Chef. He regularly appears on Food Network programs such as Guy’s Grocery Games and Beat Bobby Flay.

Jazmin Blais
Jazmin received a bachelor of science degree in microbiology from the University of Florida, then attended Emory University, where she completed a master’s program and earned an advanced degree in public health. In Atlanta, she became interested in the world of food and restaurants and met Richard Blais. They married in 2006. Jazmin and Richard took their shared experience and vision and created Trail Blais. Jazmin is the company’s chief operating officer and manages most of the day-to-day operations. She has also received certification as a yoga instructor (RYT 200) and studied Reiki healing and mindfulness-based stress reduction techniques. She enjoys volunteering in the focused areas of homelessness and food insecurity.

Richard and Jazmin reside in Southern California with their two daughters.

Author Residence: Del Mar, CA

Author Hometown: Uniondale, NY

Marketing: Extensive Social Media Campaign to drive preorders

National Book Tour (COVID Permitting)

Blais will leverage his social media and television appearances to promote the book

Blais will promote the book in conjunction with his restaurant openings

Blais will conduct giveaways; drop free content and promote through his online appearances 

Influencer/Celebrity ARCS





Publicity: Blais has been featured on top tier morning, late shows and Bravo appearances

VB will work in conjunction with his PR team to leverage past media and develop new opportunities centered around his book 

Publicity for his book will be tied into opening of his new restaurant

VB will pursue all opportunities in the plant-forward space through influencers, blogs, online sites, national magazines and podcasts to bring awareness to Richard’s story/recipes 





Author Website: www.richardblais.net/

Author Social Media: www.instagram.com/richardblais/; www.facebook.com/richardblaisofficial/;@richardblais
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