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Food & Drink - July 2022

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    9780593466841 EPUB 9780593672129 Downloadable audio file
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    Distributor: Random House, Inc. Availability: Available On Sale Date: Jul 12, 2022 Carton Quantity: 24
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Eat Up!
Food, Appetite and Eating What You Want
By (author): Ruby Tandoh
Ruby Tandoh

Imprint:

Vintage

ISBN:

9780593466810

Product Form:

Paperback

Form detail:

Trade
Paperback , Trade
English

Audience:

General / adult
Jul 12, 2022
$22.00 CAD
Active

Dimensions:

7.97in x 5.14 x 0.79 in | 0.61 lb

Page Count:

272 pages
Vintage
COOKING / Essays & Narratives
The bestselling debut essay collection from a major new voice in food writing, Great British Bake Off alum and former Guardian columnist, Ruby Tandoh.

“Food shouldn’t be a bad boyfriend, dragging you down or holding you to ransom. It should nourish your body as much as it fuels your mind; it should pump life through your veins; it should waltz in sync with your mood and your appetite, sometimes blissful, often mundane, always a part of you.”

In this tour de force of a culinary manifesto, Ruby Tandoh implores us to enjoy and appreciate food in all of its many forms. Food is, after all, what nourishes our bodies, helps us commemorate important milestones, cheers us up when we’re down, expands our minds, and connects us with the people we love. But too often, it’s a source of anxiety and unhappiness. With Eat Up!, Tandoh celebrates one of life’s greatest pleasures, drawing inspiration from sources as diverse as Julia Child to The Very Hungry Caterpillar, flavor memories to jellied eels. She takes on the wellness industry and fad diets, and rejects the snobbery surrounding “good” and “bad” food, in wide-ranging essays that will reshape the way you think about eating. Filled with straight-talking, sympathetic advice on everything from mental health to body image, and including a selection of great recipes, this is a book to help you fall back in love with food.



Publication History: 9780593466841

THE NEXT BIG THING: The U.S. publication of Eat Up marks the arrival of a major new voice in food writing; a modern day Laurie Colwin who speaks to how we eat now in ways that feel refreshing, uplifting, and inspiring.

A NEW FOOD MANIFESTO: Move over, Michael Pollan. Eat Up! is a bold new vision of food in the twenty-first century. It’s a call to take pleasure in eating, to free ourselves from snobbery. Tandoh’s book is an important work of self-care, and a call to celebrate food of all kinds, and from all cultures.

AUTHOR PLATFORM: Tandoh’s writing has appeared in The New Yorker, Vice, Eater, Food52, and elsewhere. She was formerly a columnist for The Guardian (launching pad for all the best transatlantic food writers) and has been profiled in The New York Times. She has a strong fan base (117k followers on Twitter, 93k on Instagram), and is beloved in the food world (of Eat Up!, Nigella Lawson raves, “I read it greedily. Thank you.”). The book is sure to draw lots of attention from food media.

MORE TO COME: Eat Up is the first title on our two book deal with Tandoh. Her next, Cook As You Are—a cookbook for the way we all really cook at home—is forthcoming from Knopf in Fall 2022. A sort of companion piece to Eat Up!, it puts into practice the accessible, real world cooking that Tandoh champions here.

BESTSELLER: Eat Up! was a Sunday Times bestseller in the UK. Tandoh will be adding and adapting some new material for U.S. readers.

RUBY TANDOH is an author and journalist who has written for the New Yorker, the Guardian, Vittles and Elle. A finalist on the 2013 Great British Bake Off, she has written Eat Up, a book about the pleasure of eating, as well as three cookery books, Crumb, Flavour and Cook As You Are.



Author Residence: London, England

Author Hometown: Essex, England

Marketing: Influencer outreach and social promotion

Social media buzz building

Enhanced content for retailers



Publicity: National Review Coverage

Features and Interviews

Radio & Podcast Interviews

Author Events (in person and/or virtual)

Targeted Outreach to Culinary Outlets



Author Website: www.rubytandoh.co.uk

Author Social Media: instagram.com/ruby.tandoh; twitter.com/rubytandoh

“A simultaneously challenging and forgiving manifesto, one that combines memoir, research and recipes in a call for us all to be skeptical of fads, inviting of others, and gently confident with ourselves and our tastes.” —Salon

“A colorful, thoughtful collection that reads like memoir-meets–food science, perfect for foodies and anyone looking to examine their relationship with food and celebrate the joy of eating.” —Library Journal (starred review)

“[Tandoh] looks at food as a ’whole picture,’ sharing facts and culinary studies that will uplift readers—from waxing poetic about the liberating joys of baking to citing studies that correlate the pleasure humans derive from food to its nutritional power…. Home cooks will appreciate the handful of recipes sprinkled throughout, such as a sweet potato and smoky butternut squash stew with chickpea dumplings.” —Publishers Weekly

“Part memoir, occasional cookbook, and mostly manifesto, this book…will have those ready to tackle the problems of Western food culture nodding ’Yes!’ as Tandoh challenges the status quo.” —Booklist

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