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TouchWood Editions Fall 2016

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  • Sales Rights

    For sale with exclusive rights in: CA GB
  • Supply Detail

    Distributor: Heritage Group Distribution Ltd. Supplies to:CA Availability: Available Excluding:Oct 25, 2016 Carton Quantity:14 $29.95 CAD
  • Supply Detail

    Distributor: UTP Distribution Supplies to:CA Availability: Available Excluding:Oct 25, 2016 $29.95 CAD
  • Catalogues

150 Years of Canadian Beer Labels
By (author): Lawrence C. Sherk Foreword by: Ian Coutts
9781771511926 Hardcover, Paper over boards English General Trade DESIGN / Graphic Arts / Branding & Logo Design Oct 25, 2016
$29.95 CAD
Active 8.5 x 7.5 x 1 in | 1040 gr 320 pages TouchWood Editions
 
Taste Canada Food Writing Award for Culinary Narratives 2017, Short-listed

Shortlisted for the 2017 Taste Canada Food Writing Awards

In celebration of Canada’s 150 birthday, one of the country’s most avid collectors of breweriana showcases a stunning selection of beer labels dating from the late 1870s to the present day.

What’s more Canadian than beer? Craft brewing has exploded across Canada, reinvigorating the country’s love and appreciation for its favourite beverage. But Canadians have always treasured beer—a fact evidenced by these 150 vintage labels that showcase both stunning skills in typography and a true passion for the brewski.

In addition to the earliest vintage labels from iconic breweries like Dow and Labatt, discover an eye-opening cross-section of the country’s beer-brewing history through the artwork of ales, porters, lagers, and malts from brewers east to west, many of which are long forgotten.

Lawrence C. Sherk is one of the country’s foremost collectors of beer memorabilia, with the second-largest collection of beer labels in Canada. In 2011, he donated nearly 3000 of his labels, most of them dating from before 1945, to the Thomas Fisher Rare Books Library at the University of Toronto, where they can be viewed as part of the library's paper-ephemera collection. Before retiring in 2001, Sherk was a renowned horticulturist, though history is his first love.

  • Features relating to Canada’s 150th Year targeting national dailies such as The National Post, the Globe and Mail, the Ottawa Citizen, the Montreal Gazette, the Vancouver Sun, the Toronto Star, the Edmonton Journal
  • CBC radio interviews with The Current, The Next Chapter, The Story from Here, Spark
  • Features targeting national media covering Canada’s: The Georgia Straight, EAT Magazine, Vancouver Sun
  • Email marketing campaign targeting members of Collectors of Canadian Brewery Advertising, regional Craft Brewers Guilds, the Canadian Brewing Awards and Conference, and BeerCanada


For more information contact
[email protected]

"The perfect gift for brew lovers . . . Beer historians will appreciate the labels dating back to the late 1870s, and the history of breweries east to west—many of which have been forgotten. Anyone who is excited to celebrate Canada's 150th birthday will be pleased to have this beautiful book to add to their collection."

- Taps Magazine

"Searching for the perfect gift for the beer fan on your list? Art, beer, and history intersect in a new tome from a guy who was likely the first to see and appreciate the artistic merit of Canadian beer labels . . . a fascinating celebration of beer and art published to mark Canada’s 150th birthday."

- London Free Press

"Craft [beer] fans will certainly find many of their modern-day heroes represented in the book . . . [it] will appeal to those who have a keen eye for historic commercial art, Canadiana, or who just love to collect coffee table books with impressively-laid-out imagery . . . As the author says, “The story of beer is the story of Canada”, and we have to agree that along with books on hockey and politics, a history of Canadian brewing is a great way to get a sense of how our country has evolved."

- What's Brewing Magazine

"A great addition to any home library or coffee table. Beer historians will reminisce over the old breweries, long closed. Graphic design fans will appreciate the transition over the years from simple to elaborate art. Non-beer-lovers will love the kitsch pictures and slices of life from Canada past."

- Daily Beer blog

This book is amazing. 150 Years of Canadian Beer Labels . . . is an art book, with its art being beer bottle labels . . . Just in time for Canada’s 150th birthday, you can see its history. In beer labels.

- Tales from the Beer Truck blog

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