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Bookfair Justin Fall 2022: Adult

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Food52 Simply Genius
Recipes for Beginners, Busy Cooks & Curious People [A Cookbook]
By (author): Kristen Miglore Foreword by: Amanda Hesser Photographs by: James Ransom Illustrated by: Eliana Rodgers
Kristen Miglore ,

Foreword by :

Amanda Hesser ,

Photographs by :

James Ransom ,

Illustrated by :

Eliana Rodgers

Imprint:

Ten Speed Press

ISBN:

9780399582943

Product Form:

Hardcover
Hardcover
English

Audience:

General / adult
Sep 27, 2022
$47.00 CAD
Active

Dimensions:

10.27in x 8.35 x 1.3 in | 2.9 lb

Page Count:

288 pages

Illustrations:

200 PHOTOS
Ten Speed Press
COOKING / Methods / Quick & Easy
100 of Food52’s simplest, most rule-breaking recipes yet to help beginners and other time-strapped cooks build confidence in the kitchen, from the IACP Award-winning, New York Times bestselling Genius series.

There’s no better way to learn how to make great food than to stand at the elbow of a skilled cook, ask questions, and watch their every move. In Simply Genius, Food52 founding editor and Genius Recipes columnist Kristen Miglore gives you access to genius cooks like Samin Nosrat (Buttermilk-Marinated Roast Chicken), Dr. Jessica B. Harris (Mayonnaise d’Avocat), Yotam Ottolenghi and Sami Tamimi (Roasted Butternut Squash & Red Onion with Tahini & Za’atar), Gonzalo Guzmán (Frijoles Negros de la Olla), Leah Chase (Rice Pancakes with Ham & Tomato-Basil Sauce), Heidi Swanson (Farro & Olive Salad), Jacques Pépin (Fresh Tomato Sauce), and more, as they share their brilliant cooking tips through a collection of essential recipes.



Miglore packs the book with helpful visuals (like brilliant doneness charts for everything from chicken to eggs to cake), illustrated step-by-step diagrams to show you smarter ways to prep (handling hot chiles, neatly separating eggs, tricking herbs into staying fresh), and myth-busting truths that make cooking so much more welcoming (no, you don’t have to soak your beans before you cook them; no, you don’t have to soften butter to make chocolate chip cookies). 



Primers on common woes and how to fix them tell you how to rescue your dinner when things go wrong, and how to make sure everything’s smoother next time. And once you get a recipe down, Miglore shares “3 More Ways” to use that new technique to make even more rewarding meals. More than 150 recipes and variations teach you building blocks, fit easily into your life, and prove that all of us can become genius cooks when we have the right teachers.

FOOD MEGASTAR: Has a monthly reach of 25M; doubled its revenue in 2020; recipe traffic has increased 34% and YouTube subscribers nearly quadrupled; website gets 13M monthly hits; widespread media attention from NYT, WSJ, Bon Appétit, Food & Wine, Fast Company, Today, and NPR.

ESSENTIAL RECIPES FROM FOOD LUMINARIES: Yotam Ottolenghi, Samin Nosrat, Dorie Greenspan, Apollonia Poilane, Alex Raij, Gabriela Cámara, Roberto Santibañez, Deb Perelman, etc.

PART OF AWARD-WINNING GENIUS SERIES: Genius Recipes is a NYT bestseller and both it and Genius Desserts have won IACP awards; the series is the high performer among Food52 titles.

WEEKLY PODCAST: Kristen Miglore hosts a Webby-nominated Genius video series and the weekly podcast The Genius Recipe Tapes

PRODUCT FEATURES: Full-color matte hard cover with deboss and 200 photographs.

Kristen Miglore is the founding editor of Food52. Her writing has been published in The Wall Street Journal, Saveur, and The Atlantic, and she was nominated for a James Beard Award for Food52’s Genius Recipes column. The column led to the Genius Recipes cookbook, which won an IACP Award and became a New York Times bestseller, and Genius Desserts, also an IACP Award winner.



Food52 is a leading innovator in the cooking and home space, the most comprehensive resource for people who see food as the center of a well-lived life. 

Author Residence: San Francisco Bay Area

Marketing: Pre-pub consumer outreach and reviews

Social media and influencer campaign

Digital assets: lifestyle photos, videos, and recipe photos

Random House e-newsletters and websites

Featured in Clarkson Potter seasonal catalog



Publicity: National television appearances

National media attention

National/local review and feature print attention

National/local radio attention

Online review and feature attention



Author Website: food52.com

Author Social Media: @home52, @food52

“Food52 founding editor Kristen Miglore taps experts like Samin Nosrat and Dr. Jessica B. Harris to uncover ingenious time-saving tricks and simplifying tips, guaranteeing that even the most novice home cook can turn out rewarding meals with minimal stress.”—Epicurious
 
“Iconic, dependable recipes that teach.”—Jenny Rosenstrach, Dinner: A Love Story

“We know we can expect genius recipes, tips, and words of encouragement from Miglore, the genius behind ‘Genius Recipes’ and ‘Genius Desserts’—two cookbooks that have changed the way that I cook at home. They are approachable and filled with helpful tips and words of encouragement for experienced and beginner cooks alike.”—Simply Recipes

“This is precisely the sort of practical cooking advice for which Miglore is famous … it’s almost scrapbook-like, littered with arrows and circles and the sort of margin notes you might have scrawled yourself at the edge of a recipe card, back when recipe cards were more than vintage relics.”—Taste Cooking

“The 100 simple yet craveable recipes in this collection…feature the same caliber of chefs as her award-winning ‘Genius’ series—think Jacques Pepin, Samin Nosrat and Andrea Nguyen — but the focus is on building confidence, saving time and breaking rules.”—San Jose Mercury News

“This extensive guide will inspire home cooks of all levels.”—Publishers Weekly

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