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September 2022 Adult Top Picks

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Nadiya's Everyday Baking
From Weeknight Dinners to Celebration Cakes, Let Your Oven Do the Work
By (author): Nadiya Hussain
Nadiya Hussain

Imprint:

Clarkson Potter

ISBN:

9780593579053

Product Form:

Hardcover
Hardcover
English

Audience:

General / adult
Oct 11, 2022
$39.99 CAD
Active

Dimensions:

10in x 7.75 x 0.83 in | 1.99 lb

Page Count:

256 pages

Illustrations:

100 4C PHOTOGRAPHS
Potter/Ten Speed Press/Harmony
Clarkson Potter
COOKING / Methods / Baking
The beloved Netflix host and New York Times bestselling author of Nadiya Bakes and Time to Eat presents more than ninety sweet and savory recipes for every meal, occasion, or mood.

Nadiya Hussain, winner of The Great British Baking Show knows what we bake depends on the day of the week and what mood we’re in. In Nadiya’s Everyday Baking, Nadiya shares nearly 100 simple and achievable recipes for breakfast, dinner, dessert, and everything in between. 



Organized by situation and occasion, Nadiya’s recipes are designed to always provide for a delicious, rewarding meal no matter what kind of day you’re having:

Everyday Kind of Days when you’re short on time: Harissa Pita Pockets, Sweet Potato Jalapeño Gratin, Crispy Tofu Lettuce Wraps

Chill Out Days when you want to move and cook slowly: Spring Onion Pancakes, Tandoori Chicken Naan Sando, Spicy Smashed Chickpeas

Rainbow Days when you need some color in your diet: Spinach and Paneer-Stuffed Shells, Crunchy Okra Fries, Fruity Baked Ricotta Dip

Happy Days when you want to cook something uplifting and celebratory: Paprika Egg Phyllo Tart, Mushroom Carnitas, Chocolate Hazelnut Cookie Pie 

Baking Days with simple desserts for beginner bakers as well as elevated bakes for experienced ones: Cake in a Jar, Hot Chocolate Custard Pudding, Indian Gulab Jamun Cheesecake 



This stunning collection of recipes, alongside delightful photography and Nadiya’s warm, inspirational voice is sure to become a new favorite for home cooks and bakers alike.

BUZZY AUTHOR: Nadiya is a first-generation British Bangladeshi Muslim, mother to three children, and New York Times bestseller. She has stayed in the spotlight ever since her victory on The Great British Baking Show in 2015 and has since released ten BBC culinary shows and was a judge for the network’s Junior Bake Off. Nadiya’s Netflix shows, Time to Eat and Nadiya Bakes, garnered plenty of media attention. Nadiya has also been featured in Food & Wine, Los Angeles Times, The Cut, Refinery29, People, New York Post, and more.

NEW BBC SERIES TIE-IN: Nadiya will have a new series dedicated to Nadiya’s Everyday Baking airing on the BBC in early September 2022, which will garner even more attention for the book both across the pond and in the U.S. (Nadiya is currently looking for a new platform outside of Netflix for the US episodes.) 

FULLY AMERICANIZED RECIPES AND PACKAGE: As with Nadiya’s first two cookbooks, the Potter edition will feature a POB package with full-color photos by Chris Terry throughout, American measurements (as well as metrics), recipes cross-tested in an American kitchen, and potentially a re-designed cover. The American edition of Nadiya’s Everyday Bakes will quickly follow the publication of the UK edition which is due to publish in early September 2022.

GROWING PLATFORM: When we acquired Nadiya Bakes in Fall 2020, Nadiya had 706k followers on Instagram and as of spring 2022, her platform had grown to 832k followers (10% increase), thanks to the Netflix premiere of Nadiya Bakes in the spring of 2021, as well as the popularity of her first two cookbooks. Nadiya is a breakout UK food media star with a strong American following. Cooks are clamoring for easy access Nadiya recipes––which is the reason Nadiya’s books are consistent bestsellers not only in the UK, but also in the United States.  

Nadiya Hussain won season six of The Great British Baking Show. She has since hosted ten BBC cooking shows, including Time to Eat and Nadiya Bakes, and is the author of both companion cookbooks. She lives in the UK with her husband and three children.



Author Residence: United Kingdom

Author Hometown: United Kingdom

Marketing: Social media and influencer campaign

Random House e-newsletters and websites

Online advertising campaign

Digital assets available: banners, lifestyle photos



Publicity: National publicity

National television appearances

National review and feature attention

National/regional NPR campaign

Food radio interviews 



Author Website: www.nadiyahussain.com/

Author Social Media: Instagram: @nadiyajhussain (845k); Facebook: (278k); Twitter: @BegumNadiya (247.6k);
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