BUZZWORTHY AUTHORS: Aubrey Plaza and Dan Murphy are no strangers to Hollywood accolades, and with a commitment to promoting this book high and low, these two have a star power we can harness to rocket Kristtörn into modern-day Christmas lore. We’re already seeing exciting promotions line up for their first book, with much buzz sure to follow for its sequel.

CONTEMPORARY CRITIQUE: Through a somewhat satirical representation of Christmas, parents and gatekeepers will appreciate a book that emphasizes the meaning behind the holiday—and bringing families together—rather than the over-commodification of modern celebrations.

EMPOWERING MESSAGE: Kristtörn is the anti-heroine for the modern reader. Upcoming generations are learning that the whole range of emotions are healthy, and modern culture is finally celebrating the power of female rage. Kristtörn discovers the value in relying on herself, and not changing who she is because the world isn’t ready for her yet. Gone are the days of telling young girls they need to smile more!

A CLASSIC IN THE MAKING: We see this as a series families can create new Christmas traditions around, pulling it out year after year to rediscover the legend of the Christmas Witch. With lyrical writing and expansive, folklore-ish art, it begs to be read again and again, and will feel as fresh years down the line as it will on the very first read.

ANTICIPATED SEQUEL: With two books out in the market, we will crystallize the Christmas Witch’s role as a character kids recognize and beg to read about every year—starting with Halloween through the rest of the holiday season.

BOOK AS OBJET D’ART: Coming in at 56 pages with spread after spread of sumptuous art by Julia Iredale, this is the Christmas book that can sit on a coffee table as easily as it can be pulled out to be read by the whole family in front of the fire. Parents and kids alike will want to lose themselves in the illustrations.

Aubrey Plaza, originally from Delaware, is best known for her role as April Ludgate on Parks and Recreation. She has produced and starred in several films, as well as performed at the Upright Citizens Brigade Theatre in New York. She currently lives in California and is known to dress up like a witch every Christmas.



Dan Murphy is a writer and producer who lives in Los Angeles, California. Originally from Delaware, he is a graduate of the Tisch School of the Arts at NYU and has been creative partners with Aubrey for over fifteen years.

Author Residence: Los Angeles, CA

Julia Iredale is an illustrator from Victoria, British Columbia. She studied illustration at Emily Carr University of Art and Design, and now spends her time painting, making books, and, whenever possible, escaping into the magic forests of the Canadian West Coast.

Illustrator Residence: Victoria, BC, Canada