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Orca SEL (Social-Emotional Learning) RESPECT through July 2023

2nd edition
By (author): Eric Walters
Eric Walters


Orca Book Publishers - Victoria



Product Form:


Form detail:

Trade, Adhesive bound, Laminated cover
Paperback , Trade, Adhesive bound, Laminated cover


Juvenile: Age (years) 9 - 12, Grade (CAN) 4 - 7, Grade (US) 4 - 7, Reading age 9 - 12
Feb 14, 2023
Print Run: 4000
$10.95 CAD


7.5in x 5 x 0.31 in | 140 gr

Page Count:

128 pages
FSC certified – mixed sources C016245
Orca Book Publishers
JUVENILE FICTION / Social Themes / Values & Virtues
Children’s / Teenage fiction: School stories|Pressure groups, protest movements and non-violent action|Children’s / Teenage general interest: Politics and government|Children’s / Teenage personal and social topics: Life skills and choices|Interest age: from c 9 years|For reluctant or struggling readers (children / teenagers)
North America
Silver Birch Award nominee 2011, Short-listed CCBC Best Books starred selection 2011, Commended
  • Short Description
In this high-interest accessible novel for middle-grade readers, Ian learns that the company that makes the uniforms for his school uses child labor.
What's really behind a label?

The principal announces that the school is implementing uniforms, and Ian finds himself caught in a conflict.

Julia, the student body president and Ian's friend, wants Ian to devise a plan to fight the decision, but the principal is determined to convince Ian the uniforms are a good idea. Ian doesn't see the problem with uniforms and wants nothing to do with the issue, but while doing research for a social-justice class, Ian learns that the manufacturer of the uniforms is on the top-ten list in the industry for human-rights violations. When he tells the principal their clothing is being made in sweatshops using child labor, all he gets is a reminder that the penalty for refusing to wear the uniforms is expulsion. Ian finds himself caught in a whole new conflict—one with himself.

Key Selling Points

  • Branded was shortlisted for the Silver Birch Award and was a CCBC Best Books starred selection.
  • This book not only teaches social justice but also shows students taking action.
  • Enhanced features (dyslexia-friendly font, cream paper, larger trim size) to increase reading accessibility for dyslexic and other striving readers.

Eric Walters is a Member of the Order of Canada and the author of over 125 books that have collectively won more than 100 awards including the Governor General’s Literary Award for The King of Jam Sandwiches. A former teacher, Eric began writing as a way to get his fifth-grade students interested in reading and writing. Eric is a tireless presenter, speaking to over 100,000 students per year in schools across the country. He lives in Guelph, Ontario.

Contributor Website

"Fast-paced and packed with thought-provoking questions as well as humour…The use of social media in organizing events and expressing opinions, as well as their shortcomings, could provoke interesting discussions on etiquette and the Internet…An inspiring and empowering read for youth living in the information age. Highly Recommended." - CM Magazine

"The plot…moves quickly, making for a quick read. A good choice for libraries looking to add to their hi/lo collections." - School Library Journal

"Walters uses Branded to raise awareness of a terrible social issue. Sweatshops are the subject of news broadcasts and articles, but until the products of these companies touch us directly, we tend to turn a blind eye. Teens will be interested in watching Ian as he struggles to make sense of opposing views on the subject and how adults often preach one thing and then practice another." - TeensReadToo.com

"A thought-provoking story with engaging characters and a well-paced plot. Many readers will enjoy Branded simply as a good read but this novel would also suit a literature circle or discussion group." - Resource Links

"Walters explores an interesting topic." - The Horn Book Guide

"A great lesson about standing up for what you believe." - Tacoma School District #10

"A good addition to the hi/lo collection, this fast paced story raises social issues that relate to school and international social issues...Humor contributes to an enjoyable read and use as a possible book discussion with groups." - BookLinx

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