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Rizzoli, Spring 2017

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    For sale with exclusive rights in: WORLD
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    Distributor: Random House, Inc. Availability: On Sale Date: Apr 11, 2017 Carton Quantity: 8 $47.00 CAD
    $35.00 USD
Digital Girls
Fashion's New Tribe
By (author): Marko MacPherson Text by: Steff Yotka Text by: Emily Siegel Designed by: Shawn Dahl
9780847858859 Hardcover English General Trade PHOTOGRAPHY / Subjects & Themes / Fashion Apr 11, 2017
$47.00 CAD
Active 8.3 x 10.3 x 1.2 in 280 pages 150 COLOR AND B/W PHOTOGRAPHS Rizzoli
Today’s leading online cultural influencers—the female bloggers, designers, entrepreneurs, and activists—who are shaping what’s hot and what’s not in fashion, beauty, and personal style.
 
The fashion media landscape has evolved drastically with the emergence of fashion’s newest vanguard of pioneering women, whose unique takes on fashion and beauty have propelled them to become true powerhouse personalities via their blogs, websites, and social-media profiles. These independent digital influencers, who sit in the front row of fashion shows, front major brand campaigns, and collaborate with luxury brands—whose sense of fashion and style thousands of followers now aspire to—have turned their online personalities into household names.
 
Through intimate interviews and stunning photography by Marko MacPherson, this book presents to readers the worlds of these stylish mavens and how they dress and style themselves, whether filming a beauty video for YouTube, directing a fashion shoot, working from home on a blog, or on the streets flaunting their signature look. A marker of its time, Digit@l Girls features today’s top social-media stars, such as Leandra Medine (The Man Repeller website), Chiara Ferragni (The Blonde Salad website), Ascia Al Faraj (Kuwait fashion blogger and YouTube star), and Andreja Pejic (notable transgender model/actor). This of-the-moment volume is a must-have for fashionistas, beauty lovers, and those interested in following—or following in the footsteps—of these inspirational women.

STAR NAMES IN DIGITAL FASHION COMMUNITY: For the fashion obsessed audience who readily consumes fashion via websites/blogs, YouTube, etc., this book delivers original interviews and photographs of leading fashion influencers such as Leandra Medine (Man Repeller), Chiara Ferragani (The Blonde Salad blog), Michelle Phan (YouTube beauty megastar), and more. Each “Digital Girl” will have her own chapter.

A ONE-OF-A-KIND BOOK: Books on individual bloggers have appeared within the last 5 years, i.e. Garance Dore’s (Love, Style, Life 2015) and Leandra Medine’s (Man Repeller: Seeking Love, Finding Overalls, 2013) BUT there is no book on the market that celebrates a group of today’s leading female digital media influencers as a whole. This book is a marker of our time, featuring an impressive roster of women who have become a real force in the fashion/beauty industries. This list of 20-25 women from around the globe includes leading bloggers, designers, fashion/media entrepreneurs, creative directors, models, and activists.

ACCESSIBLE, FUN BOOK: For those interested in fashion, style, beauty, and lifestyle, this light and accessible book features original photography and intimate interviews with the “Digital Girls” who reveal how their careers started, their inspirations (via personalized mood boards), and their future ambitions

FRESH PHOTOGRAPHY: All the unique photography will be shot by well-known fashion/street style photographer Marko MacPherson, who has shot for Vogue, W, British Vogue, The Wall Street Journal, Rent the Runway, and Moda Operandi.

Marko MacPherson is a fashion and lifestyle photographer who shoots projects for editorial and commercial clients alike. He created the One Girl, Five Days franchise for Vogue.com, and refreshed the look and feel of Rent the Runway’s visuals. He loves to surf, wander, and spend time with his family, and he contributes regularly on Instagram @markomacpherson.

Author Residence: New York, NY

Marketing: Co-op available for placement

Opportunity for multiple events with people featured in the book



Publicity: We’ll see a lot of interest from fashion magazines like Vogue, Elle, Haper’s Bazaar, W Magazine, V Magazine, Interview, InStyle, WWD.

Pop culture magazines like Paper, Nylon, Flaunt, Juxtapoz, Inked, New York Magazine, etc.

Online: coolhunting.com, slamxhype.com, hypebeast.com, style.com, racked.com, refinery29.com, fashionwiredaily.com, selectism.com, urbandaddy.com, luxist.com, huffingtonpost.com, highsnobiety.com, etc.

“This primer on fashion’s most powerful social media stars—think Leandra Medine of Man Repeller and Chiara Ferragni of The Blonde Salad—and their signature looks should help sort the imposters from those with true digital reach.”
Le Miami Blog : The Shift 

“To see more of my portraits of top digital fashion influencers, watch out for the release of *Digital Girls (Rizzoli Books), available in bookstores this spring 2017.”
W Magazine

“Digital Girls takes an interesting perspective on how women in the digital age have propelled themselves to the top of the fashion sphere- a perfect read for fashion industry rookies and veterans alike.”
WGSN Group

“Touted as the first of its kind to “showcase these talented tech-titans in print form,” you’re sure to see this gorgeous book all over your Instagram feed this spring, bringing these influencers totally full-circle.”
InStyle.com

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