- Author Bio
This gorgeously photographed volume celebrates the most influential floral designers today.
In Full Flower is a compilation of a new wave in contemporary floral design, featuring artists who combine traditional techniques with an organic, free-form, “back-to-nature” style. The opposite of buttoned-up and manicured arrangements, this survey includes over twenty of the most celebrated and influential artists across the United States who are rewriting the rules of floral design.
In Full Flower is the first overview of artists working in this aesthetic. Gorgeous photographs depict the artists’ process as well as final designs, captured both as still lifes and environments. In addition, the wanderlust-inducing gardens and inspired interiors exhibit both rustic and urban eco-chic—simple luxury living embodied by these artists that all homeowners will appreciate.
With over 300 original color images and short writing on each artists’ inspirations and philosophies, this spectacularly inspiring floral survey will be treasured by lovers of beautiful flowers and interiors alike.
Marketing: Floral launch event TBD
YouTube Author narrated slideshow
Publicity: Lifestyle & Design magazines: Town & Country, Elle Décor, Garden Design, Better Homes & Gardens, and Flower Gardening.
Key newspaper Style & Entertainment Sections: USAToday, New York Times, Los Angeles Times, Chicago Tribune, Miami Herald, Baltimore Sun, Atlanta Journal-Constitution, and The Palm Beach Post.Syndicated coverage expected on Content That Works and Associated Press.
Trade publications:Florist’s Review, and Flowers Magazine.
Style.com, The Gardner.com, Flower-Arranging.com, Lonny.com, and Perfect Entertaining.com
"The trend for flowers this spring is romantic, wild and free. In our May issue we feature the new book, 'In Full Flower: Inspired Designs by Floral’s New Creatives' (Rizzoli, April 25), which highlights floral designers who are reinventing the way we enjoy flowers at home. The big idea is to be loose and organic, not fussy arrangements or uber-tight bunches of buds. What I really love about this trend is that it favors the enthusiast since the look is less polished and more natural."
"Calling all non-traditionalists: The Ingalls’ tome is a celebration of a new wave in contemporary floral design, featuring artists who combine traditional techniques with an organic, free-form style."