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Rizzoli, Spring 2017

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    For sale with exclusive rights in: WORLD
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    Distributor: Random House, Inc. Availability: On Sale Date: Apr 25, 2017 Carton Quantity: 8 $60.00 CAD
    $45.00 USD
In Full Flower
Inspired Designs by Floral's New Creatives
By (author): Gemma Ingalls By (author): Andrew Ingalls
9780847858699 Hardcover English General Trade CRAFTS & HOBBIES / Flower Arranging Apr 25, 2017
$60.00 CAD
Active 8.76 x 11.27 x 0.9 in 224 pages 300 COLOR PHOTOGRAPHS Rizzoli
This gorgeously photographed volume celebrates the most influential floral designers today.
In Full Flower is a compilation of a new wave in contemporary floral design, featuring artists who combine traditional techniques with an organic, free-form, “back-to-nature” style. The opposite of buttoned-up and manicured arrangements, this survey includes over twenty of the most celebrated and influential artists across the United States who are rewriting the rules of floral design.
In Full Flower is the first overview of artists working in this aesthetic. Gorgeous photographs depict the artists’ process as well as final designs, captured both as still lifes and environments. In addition, the wanderlust-inducing gardens and inspired interiors exhibit both rustic and urban eco-chic—simple luxury living embodied by these artists that all homeowners will appreciate.
With over 300 original color images and short writing on each artists’ inspirations and philosophies, this spectacularly inspiring floral survey will be treasured by lovers of beautiful flowers and interiors alike.

TARGET AUDIENCE: Younger audience of men and women who enjoy the splendor of flowers. These people live in a cultured, artistic environment, with inspiration surrounding them at every glance.

LIFESTYLE: Like jewelry making, floral design has been elevated to an art that is a pervasive career trend among hip creatives. The artists featured in this volume are also synonymous with the ultra-chic “return-to-nature,” simple-living lifestyle that is the new luxury in urban hubs like Brooklyn, Los Angeles, and Portland.

INSPIRING INTERIORS: Flowers will be featured in situ in gorgeously decorated spaces like kitchens, bathrooms, and wildly inspired gardens, and thus beautiful interiors and lifestyle inspiration will be a key addition to this useful book.

APPROACHABLE: Unlike the ultra-stylized floral design looks of the Preston Baileys and the Paula Prykes, these artists promote personal style and wild eccentricity, making the styles more practical and less intimidating for the reader to produce.

REGIONAL: Each region in the United States—North, South, East, and West—will be represented by notable flower artists in that region who are not only making work that reflects that specific cultural surrounding and style, but are also working with seasonal flowers native to that region.

UNIQUE: Most flower books feature arrangements in the classic style of symmetry, geometry, and order. The artists within this volume, like with Bringing Nature Home, feature a more wild and “back to nature” style that has been the trend in flower design and is more in fashion with the hip and eco-chic aesthetic.

HIP DESIGN: In Full Flower is being art directed and designed by the same person who art directed and designed Rizzoli books Opening Ceremony, Chloë Sevigny, and Mark Borthwick.

The work of celebrated photographers Gemma and Andrew Ingalls of Ingalls Photography has been featured in Architectural Digest, New York Magazine, and Martha Stewart Living. They are based out of Brooklyn, New York.

Author Residence: Brooklyn, New York

Marketing: Floral launch event TBD

Facebook promotion/contest

YouTube Author narrated slideshow

Publicity: Lifestyle & Design magazines: Town & Country, Elle Décor, Garden Design, Better Homes & Gardens, and Flower Gardening.

Key newspaper Style & Entertainment Sections: USAToday, New York Times, Los Angeles Times, Chicago Tribune, Miami Herald, Baltimore Sun, Atlanta Journal-Constitution, and The Palm Beach Post.Syndicated coverage expected on Content That Works and Associated Press.

Trade publications:Florist’s Review, and Flowers Magazine., The,,, and Perfect

“The trend for flowers this spring is romantic, wild and free. In our May issue we feature the new book, ’In Full Flower: Inspired Designs by Floral’s New Creatives’ (Rizzoli, April 25), which highlights floral designers who are reinventing the way we enjoy flowers at home. The big idea is to be loose and organic, not fussy arrangements or uber-tight bunches of buds. What I really love about this trend is that it favors the enthusiast since the look is less polished and more natural.”
Connecticut Post 

“Calling all non-traditionalists: The Ingalls’ tome is a celebration of a new wave in contemporary floral design, featuring artists who combine traditional techniques with an organic, free-form style.”

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