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  • Other Formats

    9780593234976 EPUB
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  • Supply Detail

    Distributor: Random House, Inc. Availability: Not yet available On Sale Date: Aug 29, 2023 Carton Quantity: 10
  • Catalogues

Flower Love
Lush Floral Arrangements for the Heart and Home
Kristen Griffith-VanderYacht

Imprint:

Clarkson Potter

ISBN:

9780593234969

Product Form:

Hardcover
Hardcover
English

Audience:

General / adult
Aug 29, 2023
$48.00 CAD
Forthcoming

Dimensions:

11in x 8 in | 1.25 lb

Page Count:

288 pages

Illustrations:

250-275 4C PHOTOS; 20-25 ILLOS
Potter
Clarkson Potter
CRAFTS & HOBBIES / Flower Arranging
A playful, approachable guide to a rainbow of flower arrangements from the expert floral designer and host of Netflix’s The Big Flower Fight.

Whether you are new to floristry or have been at it long enough to see carnations come in and out of fashion more times than the mullet, it’s easy to fall in love and stay in love with flowers. For Kristen Griffith-VanderYacht, flowers are everything—reminders of nature’s beauty, tools for building creative confidence, and a gateway to self-care.

In Flower Love, Griffith-VanderYacht uses his effervescent sense of humor and sharp eye for design to bring accessible, sumptuous floral arrangements to flower lovers everywhere, from all walks of life. With stunning photography of over fifty arrangements, visual step-by-step instructions, and a unique, geometric approach to floral design, Flower Love is an empowering and joyful resource for anyone who wants to add fanciful floral whimsy to their everyday life.

This book includes:



    Step-by-step instructions for over fifty stunning floral arrangements

    The Ten Floral Commandments



    The elements of foolproof floral design



    Helpful design hacks you won’t find anywhere else



    A detailed flower glossary organized by color and season



Learn to source and style lush floral arrangements with this primer on design. All you need are some flowers, scissors, and an appreciation for our planet’s ubiquitous natural beauty. So, pop on your favorite tunes and give yourself some Flower Love.



    RISING STAR AUTHOR: Kristen Griffith-VanderYacht burst on the scene as the delightful head judge for Netflix’s The Big Flower Fight (2020) and continues to grow his platform with humor, playful video content, and a slew of projects on the horizon. HIS DESIGNS HAVE BEEN FEATURED IN NATIONAL MEDIA, including Martha Stewart Weddings, New York Magazine, People, The Knot, and Good Morning America.



    STRIKING PACKAGE: At 8 x 11" and 288 pages, this paper-over-board format with matte coated paper stock offers readers a vibrant visual journey through a rainbow of floral arrangements. 



    FLOWERS ARE HERE TO STAY: In 2020, the pandemic had many of us craving beauty—something to uplift and enliven us in a time of uncertainty, isolation, and fear. The floral subscription box market had already seen a 6.7% increase in sales from 2018 to 2019 and when the pandemic hit, companies like The Bouqs and UrbanStems exploded. Consumers began supporting more locally-owned flower businesses and spending more time outside in their gardens.

Kristen Griffith-VanderYacht is a celebrity floral designer and the owner of floral design studio Wild Bloom in Seattle, Washington. Best known as the sassy head judge with a big heart on Netflix’s The Big Flower Fight, he’s been named a top floral designer by Harper’s Bazaar. He and his floral designs have been featured in Vogue, O Magazine, WWD, Town and Country, Traditional Home, New York magazine, People, Martha Stewart Weddings, and The Knot; his work has been seen on Good Morning America and E! Network.

Author Residence: Seattle, WA

Author Hometown: Detroit, MI

Marketing:


    Promotion on author channels, including website, newsletter, and social

    Digital assets: videos, lifestyle shots, and recipe images created for social and retailers

    Partnership Promotion: giveaways, social, content sharing

    Influencer campaign

    PRH Social Media and Newsletter Promotion





Author Website: wildbloomfloral.com/

Author Social Media: IG/Twitter/TikTok: @kristengvy | FB: @WildBloombyKGVY
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