To celebrate Canada’s 150th birthday, His Excellency David Johnston and Tom Jenkins have crafted a richly illustrated volume of brilliant Canadian innovations whose widespread adoption has made the world a better place. From Bovril to Blackberrys, lightbulbs to liquid helium, peanut butter to Pablum, this is a surprising and incredibly varied collection to make Canadians proud, and to our unique entrepreneurial spirit.
Successful innovation is always inspired by at least one of three forces—insight, necessity, and simple luck. Ingenious moves through history to explore what circumstances, incidents, coincidences, and collaborations motivated each great Canadian idea, and what twist of fate then brought that idea into public acceptance. Above all, the book explores what goes on in the mind of an innovator, and maps the incredible spectrum of personalities that have struggled to improve the lot of their neighbours, their fellow citizens, and their species.
From the marvels of aboriginal invention such as the canoe, snowshoe, igloo, dogsled, lifejacket, and bunk bed to the latest pioneering advances in medicine, education, philanthropy, science, engineering, community development, business, the arts, and the media, Canadians have improvised and collaborated their way to international admiration. Ingenious tells you why they did it and how they made the world a better place.
IT’S ALL ABOUT INNOVATION: It’s the message of the new government and the rallying cry of Canada’s 150th anniversary. In conjunction with the launch of this book, the Rideau Hall Foundation has set up the annual Governor General’s Awards for Innovation (innovation.gg.ca), and the creation of a fully interactive innovation database available to all Canadians.
GORGEOUS PRODUCTION: The book has 4-colour illustrations throughout, highlighting close to 300 world-renowned Canadian innovations and their innovators.
MAJOR AUTHORS: His Excellency has proven to be one of our most respected and worthy governor generals in history and has made innovation his mandate and legacy; Tom Jenkins represents Open Text, based in Waterloo, a leading expert in information technology that spans the world and boasts nearly 900 million users of their software. Mr. Jenkins is also the Chancellor of University of Waterloo.
HUGE CROSSOVER OPPORTUNITIES: While the book deserves pride of place in every Canadian’s library, it also has large academic market potential.
PERFECT GIFT FOR FATHER’S DAY AND GRADUATION: Not just a collection of pretty pictures and fun acedotes, there is also cutting edge content on the nature of innovation and how to build and sustain the right atmosphere to let it thirve.
Marketing: Digital promotion with quiz
Tie in to Year of Innovation and Canada 150 initiatives
Publicity: Author tour to Ottawa, Toronto, Vancouver and Waterloo
National media and events
National review mailing