From Roy Macgregor and the archives of All Canada Photos, and celebrating our 150th anniversary, a full update of the classic book (over 1.5 million copies sold since 1967!) of magnificent photographs that portray the stirring beauty of our vast land.
In its day, The Colour of Canada, with text by Hugh MacLennan, sold over a million-and-a-half copies to Canadians and non-Canadians alike, making it one of the most beloved books of its kind ever published in this country. Sadly, it went out of print for M&S many years ago after an astonishing run (orignal edition, 1967, and subsequent revised editions in 1972, 1978, 1982, 1992). Our forthcoming sesquicentennial in 2017 is the perfect time to make this gem new again. With all new photographs from the prestigious All Canada Photos archive, and text throughout from our very own Roy MacGregor, we plan, no less, to out-do the original with a breath-taking pictorial tour from Newfoundland to British Columbia to the Arctic. Reflecting his abiding love for this country, its history, its people—and highlighting the extraoridnary changes since 1967—Roy MacGregor’s text is the perfect complement to a collection of stunning, and rarely seen, photographs from many of the best photographers in Canada. The perfect gift for every Canadian of all ages and locations on our anniversary, as well as for the millions of tourists that come here every year to marvel at the sheer beauty of this land.
TRACK: Five editions from 1967-1992 with sales of over 1.5 million copies. Proves the book had staying power well after the Centennial.
STUNNING NEW PHOTOS AND TEXT: The last edition of the book is sorely out-of-date and well out-of-print. We’ve taken this opportunity to go to town on both the words and images, and the result is a beautiful and classic ode to this country as we turn 150!
ROY MACGREGOR: The perfect writer to replace Hugh MacLennan. He adds name value coast-to-coast, has a high profile through his books and his column in the Globe and Mail, and extols the sentiments of all of us who love Canada.
TOURIST SALES POTENTIAL: The Colour of Canada is the perfect and affordable take-away for tourists, many of whom come here for the physical and awe-inspiring and radically diverse beauty from coast-to-coast.
Marketing: Digital marketing campaign
Social media promotion
Tie-in with Canada 150 initiatives
Publicity: National media attention
Canada 150 round-ups coverage
National review mailing