SELF-PUBLISHED SUCCESS: Dent self-published a paperback edition in September and sold out 10,000 in about a month, using only his email lists and social media. There was no conventional launch and no ebook edition.
TIMING: We are crashing the Portfolio edition for January because the market correction can hit at any time, and January is a critical month for anyone hoping to avoid the worst damage of the next financial crisis.
POPULAR AUTHOR: Dent has written nine previous books, including two bestsellers (most recently The Demographic Cliff)
NEWSLETTER PLATFORM: His core audience reads his paid financial newsletter as well as his free e-newsletter, Economy & Markets. He can promote the book via email to at least 300,000 subscribers, as well as tens of thousands of others via his newsletter publisher’s lists.
MEDIA PLATFORM: Dent appears on CNBC, Fox Business, and Bloomberg among other media outlets as a respected commentator on economic news.
LECTURE PLATFORM: Dent is a highly paid lecturer who often does conferences with top speakers like Tony Robbins and David Bach.
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