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Penguin: Plume Summer 2017

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Wine. All the Time.
The Casual Guide to Confident Drinking
By (author): Marissa A. Ross
9780399574160 Paperback, Trade English General Trade COOKING / Beverages / Alcoholic / General Jun 27, 2017
$27.00 CAD
Active 5.06 x 7.71 x 0.78 in 304 pages 2C ART THROUGHOUT Plume
A fresh, fun, and informative guide to wine for the millennial set, written by a contributing editor at Bon Appétit and former assistant to Mindy Kaling. For readers of Wine Folly and You Deserve a Drink.

Does the thought of having to buy wine for a dinner party stress you out? Is your go-to strategy to pick the bottle with the coolest label? Are you tired of choosing pairings based on your wallet, rather than your palate? Fear not! Bon Appétit contributor and Wine. All The Time. blogger Marissa A. Ross is here to help. In this utterly unpretentious yet comprehensive guide to wine, Ross will help readers to understand the ins and outs of wine culture, from how to describe what they’re drinking, to finding the best bottle for their budget, to picking the perfect red for a boyfriend’s discerning parents. Told in her signature bawdy voice, with personal anecdotes woven in among its lessons, Wine. All the Time. will teach readers to sip confidently, and make them laugh as they’re doing it.

AWARD-WINNING WINE WRITER: In 2013, Marissa A. Ross was Mindy Kaling’s personal assistant, writing comedic pieces about drinking wine on the side. Just a few short years later, her platform has exploded:

In March 2016, she became an official wine columnist for Bon Appétit, both online and in a monthly print column

In 2015, she won both Editor’s Choice and Reader’s Choice for “Best Wine Coverage” at the Saveur Blog Awards

She was named one of Wine Enthusiast’s “40 Under 40 Tastemakers”

Elle.com and Man Repeller both ran a branded series of posts with Marissa serving as their wine expert

MILLENNIALS LOVE THEIR WINE: Millennials drink more wine than any other age group, period. Given this spike in consumption, there’s a need for a book that will speak specifically to this generation of imbibers. Marissa’s wisecracking personality and expansive knowledge on the subject makes her the perfect guide through wine culture. She’s authoritative yet approachable, and will walk readers through everything from identifying regions to selecting the right bottle post-break-up.

BEAUTIFUL DESIGN: We intend to establish Wine. All the Time. as the must-have wine book for millennials, with a package that speaks to the aspirational, stylish, California-dreaming aesthetic that Marissa puts forth online. With beautifully appointed graphs and charts throughout, the book will be breezy and comprehensive, but above all, a perfect gift book to display on your coffee table or bar cart.

Marissa A. Ross is a writer, comedian, and wino from Upland, CA. In 2012, she started her blog, Wine. All The Time, writing comedic pieces about drinking when she wasn’t at her day job as personal assistant to Mindy Kaling. In fall 2014, Marissa decided to shift her focus from comedy with a side of wine, to a lot of wine with a side of comedy, and dedicated herself to writing full-time. Less than a year later, she won both the Editor’s Choice and Reader’s Choice awards for “Best Wine Coverage” at the Saveur Blog Awards and was named one of Wine Enthusiast’s “40 Under 40 Tastemakers.” Soon after, other accolades followed: She became Man Repeller’s “go-to wine expert”; Food & Wine’s October 2015 issue named her blog one of the top three Up & Coming Wine Blogs in their “Guide to the Digital Wine Universe”; and Bon Appétit’s November issue featured Wine. All The Time. as the wine blog to read in their “The New (Totally Fun, Not-Stuffy-At-All) Rules of Wine.” She was featured as Elle’s “Coach of the Month” in their February 2016 issue and contributed to Elle.com. She is now a contributing editor official wine columnist at Bon Appétit. Her monthly print column, “Unfiltered,” debuted in the May 2016 issue.

Author Residence: Los Angeles, California

Author Hometown: Upland, California

Marketing: Marketing

Social media campaign  



Cross-promotion with Bon Appetit



Digital wine-tasting event kit



Publicity: National broadcast, print and online reviews and features

Target food print and online outlets and beverage blogs

Target women’s and humor outlets

Local events and food festivals in Los Angeles, Santa Barbara and surrounding wineries



Author Website: Wine-allthetime.com

Author Social Media: Instagram: @marissaarossTwitter: @MarissaARoss

“Can I just be Marissa, please? I want to be hilarious and sexy and smart and insanely knowledgeable about wine.”
—Mindy Kaling, New York Times bestselling author of Why Not Me?

“Funny as hell … Wine. All The Time. breaks down one of the most exclusive-seeming concepts and industries of our time, making it more approachable and inviting in anyone who cares to participate.”
—Leandra Medine, founder of Man Repeller

“[Marissa Ross] is hilarious and passionate and she makes learning about wine seem fun, instead of the stuffy vibe you get from most wine writers.” –The Kitchn

“Hilarious and unpretentious.” –Real Simple

“For ‘beginners,’ [Wine. All the Time. is] a fun start to the insanely beautiful and rewarding world of natural wine. For ‘mediums’ (like me) it’s a great refresher and enlightener. For ‘experts’ it will remind you about what wine should be: freaking fun times! No boring bourgeois sleeper chapters … super funny and inspiring and very important to the impending food and wine revolution!”
—Eric Wareheim, actor, comedian and creator of Tim & Eric Awesome Show

“Colorful wine descriptions are Ross’s specialty… Young (or young-at-heart) readers can enjoy this book for the brazen attitude and frank advice—and maybe learn a bit too.”
–Wine Spectator

“Funny, knowledgeable and aesthetically pleasing…Know a lot about wine? This book will impress you! Know nothing about wine? This book will teach you in a way that you can digest.”
—Moly McAleer, co-founder of HelloGiggles

”[Ross’s] book showed me a new path to purchasing and tasting wine—and how to really, really enjoy it….She approaches her topic with respect and curiosity. But she never takes herself too seriously—all of which comes across in her first book.” 
—Jenni Avins, Quartz

“Well written, engaging, and crazy funny.”
—Michael Cruse, Cruse Wine Co.

“Feels like Marissa wrote this for me—someone utterly fascinated by wine but completely incapable of describing, buying, or pronouncing it.”
—Kelsey Burrow, Food52

“[Ross’s] new book is awesome.”
Cup of Jo

 “[A] comprehensive guide to help us clueless wine lovers [learn] how to describe what we’re drinking, how to find the best bottle for our budget, and more. Cheers to that!”
—Elizabeth Enteman, HelloGiggles 

“Ross confidently, yet carefully, provides everything you’ve ever wanted to know about wine…This is the book I plan to keep in my shopping bag at all times.” 
—Rewire

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