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Indie Picks, Summer 2017

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The School Year Survival Cookbook
Healthy Recipes and Sanity-Saving Strategies for Every Family and Every Meal (Even Snacks)
By (author): Laura Keogh By (author): Ceri Marsh
9780147530295 Paperback, Trade English General Trade COOKING / Cooking for Kids Jul 04, 2017
$29.95 CAD
Active 8.32 x 10 x 0.62 in 224 pages FULL COLOUR PHOTOGRAPHY Appetite by Random House
From the authors of the bestselling cookbook How to Feed a Family and the bloggers behind The Sweet Potato Chronicles comes the cookbook that will help parents navigate the perils of the busy school year, one meal (and snack) at a time.

If there’s one calendar-packed time that can break a parent’s spirit over and over again, it’s the school year. For families, these months are about way more than just packing lunch boxes or making sure that the math homework gets done and the library books aren’t returned late. They’re about trying to shoehorn a healthy dinner into tight schedules that go in multiple directions; getting everyone fed before the school bus arrives; energizing kids for morning soccer practice and figuring out dinner when you get home after the dance recital. Throw in busy working parents with their own deadlines, or a babysitter canceling at the last minute, and before you know it, you’re cruising the fast-food drive-thru more often than you’d like to admit.

Enter Laura Keogh and Ceri Marsh, your fearless leaders in this quest for survival. Their new book, The School Year Survival Cookbook, is a beautiful, fail-proof guide that addresses every major food dilemma parents face during the nearly 200 days of the school year, with 110 recipes and road-tested, effective strategies that will keep families on track even during the most chaotic weeks. Become a lunch ninja who packs school lunches the pickiest kid will love; master the art of the meal prep to save your sanity; put three essential recipes in your back pocket—The Transformers—and bring them out all week, cleverly revamped into new dishes; fuel your active kids so that their brains and bodies are fed. Do all of that with this cookbook, and feed your family healthy, delicious, inventive meals, like Huevos Rancheros Breakfast Burritos and Carrot Cake Breakfast Cookies that start the day off right; Avocado Egg Salad Sandwiches, Broccoli and Cheese Patties, and soups that promise that lunchboxes will come home empty; Parent of the Year-worthy dinners like Baked Fried Chicken, Herb Short Ribs, and Rigatoni with Spring Onions and Peas; and, bar-none snacks and treats, like Brownie Bites, Hawaiian Pizza Muffins, and a blueberry grunt that wil become your family’s favorite dessert.

From strategic dinners that become school lunches to double-duty baking that puts the “fast” in breakfast, and step-by-step guides on how to give your boring leftovers one last tasty hurrah, along with Laura and Ceri’s signature style and humor, The School Year Survival Cookbook is an indispensable guide for every parent, kitchen, and family.

EXPERT AUTHORS: Ceri Marsh and Laura Keogh are seasoned authorities on the subject of feeding a family. On their blog, The Sweet Potato Chronicles, and especially for this book, they’ve done the legwork to provide readers with the best, most useful and practical information and advice.

TOPICAL AND RELATABLE: Is there any parent that hasn’t lamented the struggles of managing a home and family during the school year, or the fact that their kids never eat their lunches? This book will appeal to a wide audience on a topic that is close to home for many readers.

A+ LUNCHBOX BOOK: There are many lunchbox books in the marketplace, and The School Year Survival Cookbook goes where many of them don’t—it gives readers a handful of life-changing strategies that will not only transform meal times and leftovers, but also schedules.

TRANSFORM YOUR LIFE: A key feature of this cookbook are the Transformers: base recipes that work for one meal, and then can be transformed into two different and just as delicious other dishes. Spicy Beef Tacos morph into enchiladas and stuffed peppers; Slow Cooker Pulled Pork will crowd-please as quesadillas and burrito bowls later in the week.

GORGEOUS BOOK: Like their first book, How to Feed a Family, The School Year Survival Cookbook is beautifully designed, with a clean layout and show-stopping photography. This book is as much a pleasure to look at as it is to read.

LAURA KEOGH is a journalist who has worked in the beauty and fashion worlds for over twenty years. She was the beauty director for FASHION Magazine for almost a decade and has contributed to Today’s Parent and foodnetwork.ca. She is originally from New York City and now lives in Toronto with her family.

CERI MARSH is a freelance journalist who has written for The Globe and Mail, Flare Magazine, Today’s Parent and The Spectator. She was editor-in-chief of FASHION Magazine for eight years. She is the co-author of the bestselling books The Fabulous Girl’s Guide to Decorum and Code Red: The Fabulous Girl’s Guide to Grace Under Pressure. She lives in Toronto with her family.

Author Residence: Toronto, ON.

Marketing: Social Media Promotions



Publicity: Multi-City Author Tour

National Media Attention

National Review Mailing



Author Website: sweetpotatochronicles.com

Advance Praise for The School Year Survival Cookbook

“Feeding a family can be challenging (to say the least), but when you have a strategy and fun wholesome recipes it’s a cinch. The School Year Survival Cookbook is a gift to parents wanting to keep their kids engaged with the food they’re eating to fuel their bodies. Between the meal plans, delectable recipes with magnificent photos and even ideas for jazzy snacks and leftovers, it’s the gift that will keep giving all year long!”—Catherine McCord, founder of Weelicious and One Potato

“Ceri and Laura aren’t just smart moms, they are pantry problem solvers. And The School Year Survival Cookbook isn’t just a cookbook, it’s a definitive guide to delicious food and time-saving tools for even the busiest family. I am endlessly inspired and forever grateful to have it by my side in the kitchen.”—Gail Simmons, Food Expert, TV Host and Author of Talking With My Mouth Full

“Nothing is more challenging than engaging kids with healthy food. The successful parenting path is littered with good intentions but paved with sustained effort. In this incredible book you’ll find a multitude of real-life tips and hard-earned strategies that won’t overwhelm your schedule or your kitchen.”—Chef Michael Smith, author of Make Ahead Meals

“I needed this book! As a working mother of two kids, meal planning and prep is a constant struggle and adds to my massive to-do list. Laura and Ceri not only offer practical tips for meal planning for your family, but also provide a ton of recipes for the entire days’ and weeks’ worth of meals. I especially love the packed lunch ideas with colorful, healthy, and delicious things that kids will actually eat!”—Joy Cho, founder of Oh Joy!

“With simple recipes, practical tips, and clever strategies that can only come from parents who’ve mastered getting nutritious meals on the table (and in the knapsack!) on busy school days, Laura Keogh and Ceri Marsh have created the holy grail of family cooking. Finally!”—Stacie Billis, author of Make It Easy and Managing Editor, Cool Mom Eats

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