HOLE IN MARKET: Most “brainy” board book series focus on the humanities. The Baby Loves Science series is the first to tackle science and technology.
GIFT APPEAL: Fashionable grown-ups will snap up these novelty baby gifts, and hipsters and science geeks alike will be drawn to the tongue-in-cheek humor.
SOLID SCIENCE: Complex science is boiled down to clear, toddler-friendly basics.
ON TREND: Brainy board books, such as the BabyLit and Cozy Classics titles, are crowd-pleasing, buzz-generating favorites, and STEM and STEAM titles continue to be in demand across markets.
CASUAL DIVERSITY: Baby Loves Science books feature babies of both genders and many skin colors, showing that anyone can grow up to be a scientist.
EXPERTLY VETTED: Rigorously reviewed for accuracy by Dr. Fred Bortz, a physicist, science educator, and children’s book author.
Spiro takes Schroedinger’s cat and makes it a little kinder to help little ones understand quantum physics. While the book doesn’t really explain why this is physics, it does a fine job explaining this particular conundrum. A great niche book for a science lover of any size—and a good gift for a science teacher on any level.
—Kiss the Book
To be fair, I like Spiro’s other board book out this year, Baby Loves Thermodynamics, but of the two this one has my heart. Here is the description on the back: “Play hide-and-seek with Schrodinger’s famous feline.” You read that right, except in this case the cat is both asleep and not asleep when it is in the box. Dead cats are shockingly absent from board books these days.
—A Fuse #8 Production
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